Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's leading department stores. Find brands such as Reformation, Rixo, and Ganni, along with beauty and homewares, tech and more.

ASOS offers over 850 brands in petite tall, tall, and curve ranges. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con set. Nasty Gal, a popular brand that is renowned for its vintage-inspired designs. BooHoo is a fast-fashion giant offers affordable womenswear.

ASOS

ASOS was founded in 2000 with the fashion-conscious shopper in their 20s as its primary target market. The company initially raised startup funds by selling cheap copies of fashions worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would bring the best returns.

The ASOS website has a wide range of sizes and products including maternity and plus size clothing accessories, shoes, and stationary. It also offers a variety of style guides and #AsSeenOnMe content that inspire. Customers can also add items to their wish list and create private boards to keep track of their favorite items.

ASOS's mobile app offers seamless shopping, with saved items sync and a speedy checkout. The app also shows stock information, which helps prevent disappointment when items are not in availability. This is a great illustration of how retailers can leverage online shopping to increase customer engagement and build loyalty.

George at ASDA

The brand was established in 1989. George is the Asda's grocery fashion brand with clothing for men, women, and kids. George offers a selection of clothing that is priced affordably and ethically procured. Customers can shop online, at over 500 Asda stores, as well as on the George website.

The collection is influenced by the 'quiet' trend and features pieces made from cotton, linen, and silk blends. The collection includes slouchy suits, ribbed separates and printed co-ords. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and increase to 77 pounds (for full suits).

ASDA George, a fast fashion retailer, develops new store plans and directives "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernize its planning process and make it more future-proof. This allows it to send briefs and layouts of merchandising with incredible speed and quick change cartridge system efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams, one of the UK’s oldest department stores, offers a variety of clothing and other items. It also offers a wide selection of brands and has regular sales and discounts. The company also provides various services to help its customers find the items they are looking for.

The store was established in 1778 as a draper's store in London. Over the years it has grown into a massive department store chain with global reach. It is a renowned fashion retailer, known for its exclusive brands and designer clothes. It has a significant online presence.

Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's website and brand for PS55 million. The purchase highlights the growing power shift away from brick-and mortar retailers to their more agile online counterparts. This trend is expected to continue as sales at physical stores continue to decline.

Topshop

Topshop is an online retailer of fashion. It sells clothing for both genders and accessories. It has different lines including Boutique, Collections, and Style. The company offers a styling service which will recommend clothes according to the user's personality. This is a great feature for people who are unsure or beginners.

In the past, a trip to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes, with the flagship store's awe-inspiring interior stuffed with makeup, shoes, and Vimeo clothes to peruse as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. The business's fortunes changed to the negative and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point as the closest high-street shopper was to catwalk fashions however, this was the reason it was ultimately sunk. When Asos and Boohoo began offering the same trendy trends at a lower cost, customers quit visiting the shops in droves.

Misguided

Missguided, a UK-based fashion website, sells trendy pieces inspired by the fashion of celebrities. The website is feminine, with a a pink and white theme. It also features different female models and clothes on its website. The website offers free next-day delivery as well as a student discount for customers.

The site offers a broad selection of products and is targeted at 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer which also sells trendy clothes for the same market. The site has large headings and pictures of clothing. Boohoo allows customers to sign up for their newsletter and receive emails about new products.

Nitin Pasi was the founder of the company in the year 2000, describing its style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers in over 100 countries. The company's own fashion clothing line is developed and manufactured in the United Kingdom. The American Baby Company also sells other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is based on a strategy that maximizes profits by selling to a young demographic that craves new and on-trend clothes at a reasonable price. This market segment, which is comprised of those who are less than 30 years old, is an enormous market segment in the world.

Boohoo employees are able to enjoy a variety of benefits such as pension plans and bonus programs. Boohoo also focuses on employee health with gyms in the workplace and free healthcare cash plans and mental health support. The company is also known for its dedication to sizing diversity with precise size charts that help shoppers find the perfect fit.

Amazon

Amazon UK is the largest online store in the world. It has a broad selection of clothes, footwear and accessories. You can also buy food items, household goods and tools for DIY. The site also offers a variety of international brands and products.

Visit River Island for trendy pieces inspired by the style of celebrities and the catwalk, Mango for affordable but stylish Spanish clothes, and Lavish Alison for couture designs. These are great for dressing up or down. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Pvc True Union Valve Eva Longoria as fans of its looks.

John Lewis, a department store chain, is another must visit for fashion lovers. Their selection includes a wide range of cosmetics and the latest electricals. They also offer a great range of household goods like unique tea caddies.