Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one of the UK’s leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty tech, and much more.

ASOS offers 850+ brands in petite, tall and curvaceous ranges. Oh Polly, a favourite of celebrities, has two-piece dresses and body-con sets. Nasty Gal, a cult favourite brand focuses on vintage-inspired designs. BooHoo the fast-fashion juggernaut, offers womenswear at a reasonable price.

ASOS

ASOS was founded in 2000 with the fashionable shopper in their twenties as its target audience. The company was able to raise funds for its initial startup by selling cheap copies of celebrity styles, like the ones worn by Kate Moss and Sienna Miller. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing since this would generate the highest returns.

The ASOS website has a range of sizes and products, including maternity clothes and accessories, plus-size clothing such as shoes and stationary. It also has a selection of style guides and #AsSeenOnMe content to inspire. Customers can also add items to their wish list and create private boards to keep track of their favorites.

The mobile app of ASOS offers an effortless shopping experience with saved items sync and a speedy checkout. Its app displays stock information to avoid disappointment when an item is not in availability. This is a great illustration of how retailers can use e-commerce to increase customer engagement and build loyalty.

George at ASDA

George, Asda's fashion label, was founded in 1989. It has clothing for men, woman and children. The brand vimeo.Com offers a range of clothing that is affordable and ethically procured. Customers can buy clothing on the internet, in over 500 Asda stores, and on the George website.

The new collection taps into the 'quiet luxury' trend, with pieces crafted from cotton, silk and linen blends. The line features slouchy suiting and ribbed knit separates and Vimeo printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and rise up to 77 pounds for complete suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail software to modernize and ensure the future-proofing of its planning process. It is now able to create visual merchandising layouts and briefs with unbeatable speed, efficiency, and simplicity. StyleShoots is a multi-purpose photography machine, removes clothing from the background and uploads them into Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores get the same information.

Debenhams

Debenhams is one of the UK’s oldest department store chains, has various clothing items and other products. It also features a great selection of brands and has regular sales and discounts. Additionally the company provides various services to help customers locate what they're looking for.

The retailer began operations in 1778 as a draper's store in London. In the past, it has expanded into a massive department store chain with global reach. It is a top retailer of fashion, renowned for its exclusive designer brands and clothes. It has a huge online presence.

Debenhams continues to run its online store despite stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's website and brand for the sum of P55 million. This transaction demonstrates the growing power shift of retailers that are who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is expected to continue as the number of customers decreases in physical stores.

Topshop

Topshop is an online fashion retailer. It sells clothing for both genders, as well as accessories. It has a variety of lines that include Collections and Boutique. The company also offers stylist services that suggest clothing in accordance with the user's personality and preferences. This is a great feature for fashion novices or those who aren't sure.

The company's fortunes have changed for the worse, and now it looks like the entire Arcadia Group - which includes Topshop, Dorothy Perkins, and Boohoo - may be in danger of collapse (Yahoo Finance 2012). The company's fortunes turned for worse and now it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo may be on its way to collapse (Yahoo Finance, 2012).

The unique selling point of Topshop was that it was the closest a high-street shopper could be to catwalk fashion. But this was the reason it went under. When Asos and Boohoo began offering the same trendy trends at a lower price, shoppers stopped visiting the shops in masses.

Missguided

Missguided, a fashion-focused UK website, sells fashionable pieces inspired by celebrity style. The site has a feminine theme that features white and pink. It also features a variety of female models and clothes on its website. Customers can get free next-day delivery and a student discount on the site.

The site is geared toward those aged 16-34 and offers a large range of products. The brand is a rival of Boohoo the fashion retailer that also sells trendy clothes for vimeo the same audience. The website is adorned with bold headings and includes pictures of clothes items. Boohoo allows users to subscribe to their newsletter and receive updates about new products.

The company was created by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers in over 100 countries. The company's own fashion clothing line is designed and sourced mostly in the United Kingdom. The company also sells other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is based on a strategy that maximizes profits by catering to a younger audience who are in search of trendy and new clothing at a bargain. This group, comprised of people under 30 years old is a huge market segment globally.

Boohoo employees enjoy a variety of benefits such as pension plans and bonus programs. The company is committed to employees' health by providing gyms on site, free healthcare cash plans, and mental health support. The company is also renowned for Outdoor Key Safe Rock its commitment to size inclusivity and has detailed size charts that help shoppers find the right fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household goods and tools for DIY. The site also features a variety of international brands and products.

Other online stores worth checking out are river island for trendy pieces that are inspired by the catwalk and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear much more expensive than they actually are as well as Lavish Alice, which is a must-visit for couture inspired designs that can be worn dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the shop's designs.

Department chain store John Lewis is another must-visit for those who love fashion, considering that their collections span all major categories, including electronic products and cosmetics that are cutting-edge. They also stock a wide assortment of household items, such as unique tea caddies.