Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothes at one of the UK's top department stores. Find brands such as Reformation, Rixo, and Ganni as well as beauty tech, homewares, and more.

ASOS has 850+ brands across petite, tall and curvaceous ranges. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con set. Nasty Gal, a well-known brand, focuses on vintage-inspired styles. BooHoo the fast-fashion juggernaut offers affordable womenswear.

ASOS

ASOS was established in 2000 with trendy shopper in their twenties as its primary target market. The company raised funds for its first venture by selling low-cost replicas of popular clothes, such as the ones worn by Kate Moss and Sienna Miller. But a year later, the founders Nick Robertson and Susanne Clarke decided to focus on clothing as it would yield the highest returns.

The ASOS website has a range of products and sizes, including maternity clothes, plus-size clothing, accessories such as shoes and stationary. The ASOS website also has various fashion guides, #AsSeenOnMe and other content that could inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers an uncluttered shopping experience, including the synchronization of items saved and quick checkout. The app shows stock information to prevent disappointment if an item is out of stock. This feature is a great example of how retailers could make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

George, Asda's fashion label, was founded in 1989. It offers clothing for men, woman, and children. George offers a variety of clothes that are affordable and ethically sourced. Customers can buy clothing online, in over 500 Asda stores, and on the George Website.

The collection is inspired by the 'quiet' trend and features pieces made of cotton, linen, Heavy Duty Packing Tape Clear and silk blends. The collection includes slouchy suit, ribbed separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt, and go up to 77 pounds for full suits.

ASDA George, a fast fashion retailer, develops new store plans and guidelines "generally every six weeks". Visual Retailing's software for planning retail is employed by the company to modernise its planning process and make it future-proof. This allows it to provide briefs and visual layouts for merchandising with unbeatable speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photo machine, takes garments off the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the UK's most historic department store chains that has a broad selection of clothing and other items. It also has a large range of brands and offers regular sales and discounts. The company also provides a range of services to help its customers find the products they're searching for.

The retailer began operations in 1778 as a draper's shop in London. In the following years, it grew into a large department chain of stores with a global presence. It is a renowned fashion retailer, known for its exclusive brands and designer clothes. It has a huge online presence.

While a few Debenhams stores have closed due to the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The acquisition highlights the increasing power shift away from brick and mortar retailers to more agile online counterparts. This trend is expected to continue as the number of customers is declining in physical stores.

Topshop

Topshop is a retailer of fashion that sells women's and men's clothes, as well as accessories. It has several different brands, including Collections and Boutique. The company provides stylist services that recommend clothes according to the individual's style. This is a fantastic option for fashion-conscious or indecisive individuals.

In the past, a trip to the London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes, with the flagship store's spacious interior filled with makeup, shoes, and clothes to peruse as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. However the fortunes of the company have taken a turn for the worse, and now it looks like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo may be on the verge of collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest high-street customer could be to catwalk style. But this is what killed it. When Asos and Boohoo began offering the same fashions at a lower price, shoppers stopped visiting the stores in a flurry.

Missguided

Missguided is a UK fashion site that sells fashionable pieces that are inspired by the style of celebrities. Its website has a feminine theme with pink and white. On its website, it showcases a variety of models and clothing items for women. The site offers free next-day delivery as well as a student discount for customers.

The site is targeted at 16-34 year-olds and has a large range of products. The brand Camping Gas Converter is a competitor of Boohoo, a clothing retailer that also sells trendy clothes for the same market. Its website displays bold headings and features images of clothing items. Boohoo allows users to sign up to their newsletter and receive emails regarding new products.

Nitin Pasi was the founder of the company in the year 2000, describing its style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own fashion clothing brand is developed and produced in the United Kingdom. In addition to its own label the company also has brands such as Pretty Little Thing, Nasty Gal, Miss Pap, Family Game Room Table and Coast.

The business model of the brand is based on a strategy that maximizes profits by catering to a younger audience that craves new and on-trend clothes at a reasonable price. This group, comprised of those who are younger than the age of 30 is a significant market in the world.

Boohoo employees are able to enjoy a variety of benefits, including pension plans and bonus programs. The company also puts a lot of emphasis on employee wellness with onsite gyms, free healthcare cash plans, and mental health assistance. The company is also well-known for its commitment to size inclusivity, with detailed clothing size charts that allow shoppers to find the perfect size.

Amazon

Amazon UK is the largest online retailer in the world. It has a broad assortment of footwear, clothing and accessories. You can also buy items for your home, groceries and DIY tools. The site has a variety of international brands and products.

Other online shops worth checking out are river island for trend led pieces inspired by catwalks and celebrity style, Mango for affordable yet stylish Spanish clothes that appear like a lot more expensive than they are and Lavish Alice, which is a go to for fashion-forward designs which are perfect for Stretch sofa slipcover dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

John Lewis, a department chain of stores, is a must visit for fashion lovers. Their range includes a wide range of cosmetics and the latest electricals. They also have a broad assortment of household items, including unique tea caddies.