Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothing at one of the UK's top department stores. Expect to find brands like Reformation, Rixo and Ganni alongside homeware, beauty, tech and more.

ASOS offers over 850 brands in petite tall, tall, and curvaceous ranges. Influencer favourite Oh Polly offers two-piece sets and body-con dresses, while cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo, the fast-fashion giant, offers affordable womenswear.

ASOS

Founded in 2000, ASOS (which stands for vimeo As Seen On Screen) was created with fashionable shoppers in their twenties in mind. The company was able to raise funds for its first venture by selling low-cost copies of celebrity styles, like the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing since it would yield the best returns.

The ASOS website offers a broad variety of sizes and items including maternity and plus size clothes accessories, shoes, and stationary. It also offers a variety of fashion guides and #AsSeenOnMe content to inspire. Customers can also add items to their wish list and create private boards to organize their favourites.

The mobile app of ASOS offers a seamless shopping experience, with saved items being synced and a speedy checkout. The app displays information about stock to help prevent disappointment when an item is not in inventory. This feature is an excellent example of how retailers could use e-commerce technology to increase customer engagement and increase brand loyalty.

George at ASDA

George, Asda's fashion label was established in 1989. It provides clothing for men, woman, and children. George offers a range of affordable and Corporate Gift Rollerball Pen ethically-sourced clothing. Customers can buy clothing online, at more than 500 Asda stores, as well as on the George website.

The new collection taps into the 'quiet luxury' trend, featuring pieces made of cotton, silk, and linen blends. The collection includes slouchy suits as well as printed co-ords and ribbed separates. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for complete suits.

ASDA George, a fast fashion retailer, develops new store plans and guidelines "generally once every six weeks". The company uses Visual Retailing's retail planning software to modernise and future-proof its planning process. This enables it to send briefs and visual layouts of merchandising with incredible speed and simplicity. It also increases efficiency. The company also uses StyleShoots all-in-one photography machines, that instantly remove garments from their backgrounds. They can then be uploaded to the Visual Retailing system for instant use in VM layouts. This aids in enhancing merchandising compliance and ensure that all of its stores have the same information.

Debenhams

Debenhams is one of the UK’s oldest department stores, offers an array of clothing and other items. It offers a wide range of brands, and also regular sales and discounts. In addition the company provides a variety of services to help customers locate what they're seeking.

The store was established in 1778 as a draper's store in London. In the following years, it expanded into a major department store chain with a worldwide presence. It is a top retailer of fashion and is known for its exclusive designer brands and clothing. It has a huge online presence.

Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from brick-and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of customers is declining in physical stores.

Topshop

Topshop is an online fashion retailer. It offers clothing for both genders, as well as accessories. It has a variety of collections that include Collections and Boutique. The company offers an option to style services that recommend clothes according to the persona of the customer. This is a fantastic feature for fashion novices or people who are unsure.

In the past, a visit to the London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes and Boohoo, with the flagship store's cavernous interior full of makeup, shoes, and clothes to discover as you walked its labyrinth of mirrored escalators to the beat of thumping house music. However the company's fortunes have changed to the negative and it appears like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo - could be in danger of going under (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point of being the closest high-street shopper could get to catwalk fashion However, this is what ultimately killed it. Asos and Boohoo began to offer the same trend-setting styles at a cheaper price. Shops were shut down by the thousands.

Misguided

Missguided, a UK-based fashion website, sells stylish pieces inspired by celebrity style. Its website is feminine in theme with pink and white. It also features different female models and clothes on its website. The website offers free next-day delivery and students can avail a discount for customers.

The site offers a broad range of products and is targeted towards 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer who also sells trendy clothes to the same audience. The website features bold headings with pictures of clothes. Boohoo allows users to sign up to their newsletter and receive emails regarding new products.

The company was founded by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided went into administration, and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers in more than 100 countries. Its own fashion clothing brand is developed and manufactured in the United Kingdom. In addition to its own label, the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits through selling to young people looking for fashionable and trendy clothing at low prices. This segment, which is comprised of people under the age of 30 is a huge market segment globally.

Boohoo's employees receive a number of benefits, including competitive bonus schemes and long-term financial security with pension plans. Boohoo also focuses on employees' health and wellness by offering gyms on site, free healthcare cash plans, and mental health assistance. The company is also known for its commitment to size diversity with precise size charts that help shoppers find the perfect size.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide range of clothing, footwear and accessories. You can also buy food items, household goods and DIY tools. The site has a variety of international brands and product.

Go to River Island for Structured cabling Cat6 stylish pieces inspired by celebrities and the catwalk, Mango for affordable but stylish Spanish clothes, and Lavish Alison for couture-inspired styles. These are perfect to dress up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department store chain John Lewis is another must-visit for fashion lovers, given that their collections span all major categories including cosmetics and cutting edge electricals. They also offer a great selection of household products, such as unique tea caddies.