Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one the most renowned department stores in the UK. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty technology and many more.

ASOS offers 850+ brands across petite, tall and curvaceous ranges. Influencer favourite Oh Polly sells two-piece sets and body-con dresses while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo the fast-fashion juggernaut offers affordable womenswear.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious customers in their 20s in mind. The company initially sought to raise startup funds by selling inexpensive replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. But a year later, the founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing as they could earn the highest profits.

The ASOS website offers a wide selection of sizes and products including maternity and extra size clothing, accessories, shoes, and stationary. The ASOS website also has numerous fashion guides, #AsSeenOnMe and other content that could inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers an uncluttered shopping experience with synchronization of saved items and quick checkout. The app also shows inventory information, which can help keep customers from disappointment when items are out of inventory. This is a great example of how retailers can leverage online shopping to increase customer engagement and increase loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It provides clothing for women, men and children. George offers a wide selection of reasonably priced and ethically sourced clothing. Customers can purchase clothing online, in over 500 Asda shops, as well as on the George website.

The new collection taps into the 'quiet luxury' trend, with pieces made of silk, cotton, and linen blends. The line includes slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and rise up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, creates new store plans and guidelines "generally every six weeks". The company uses Visual Retailing's retail software to modernize and enhance its planning process. It is now able to create visual merchandising layouts and briefs with unbeatable speed efficiency, efficacy, and simplicity. The company also makes use of StyleShoots all-in-one photography machines, which immediately remove clothing from their backgrounds. They can then be uploaded into the Visual Retailing system for instant use in VM layouts. This aids in enhancing merchandising compliance and ensure that all its stores have the same information.

Debenhams

Debenhams is one of the oldest department stores, offers various clothing items and other items. It has a broad selection of brands, and there are regular discounts and sales. Additionally, the company offers various options to help customers find what they're seeking.

The store was founded in London in 1778 as a drapers' shop. Over the years it has grown into a massive department store chain with global reach. It is a top retailer of fashion that is renowned for its exclusive brands and designer clothing. It has a huge online presence.

While a few Debenhams stores have shut down during the COVID-19 pandemic, it has continued to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift from retailers who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is expected continue as sales in physical stores continue to decline.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothes, as well as accessories. It offers a variety of lines, including Collections and Boutique. The company also offers an option to stylists that suggest clothes in accordance with the user's personality and preferences. This is an excellent feature for indecisive people or fashion newbies.

The company's fortunes have changed towards the downwards and it now appears like the entire Arcadia Group - which includes Dorothy Perkins, Topshop, and Boohoo - could be on the brink of collapse (Yahoo Finance 2012). The business's fortunes changed towards the downwards and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo could be heading towards collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point that it was the closest high street shopper was to catwalk fashions However, this is the thing that ultimately ended it. Asos and Boohoo started offering the same fashions at a cheaper price. Shops were shut down by the thousands.

Unintentionally

Missguided, a UK-based fashion website, sells stylish pieces inspired by celebrity style. Its website is feminine in theme, with white and pink. It also showcases female models and clothing items on its webpage. Customers can enjoy free next-day shipping and a discount for students on the site.

The site is targeted towards the 16-34 age group and has a large range of products. The brand is a rival of Boohoo which is a fashion retailer that offers trendy clothing for the same audience. The site has large headings and images of clothing. Boohoo also lets users sign up for their newsletter and receive emails about new products.

The company was created by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Nutrition Gel Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers across more than 100 countries. The company's own fashion clothing line is designed and sourced mostly in the United Kingdom. In addition to its own label, the company also has brands such as Pretty Little Thing, vimeo Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits by selling to young people who are looking for trendy and new clothing at low prices. This group, comprised of people under the age of 30 is a huge market segment globally.

Boohoo's employees receive a number of perks which include competitive bonus plans and long-term financial security through pension plans. The company prioritizes employee health with gyms on-site and free health cash plans, and mental health support. The company is renowned for its dedication to size-inclusivity. It provides detailed clothing size charts to aid shoppers in finding the perfect fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide range of clothing, footwear and accessories. You can also buy groceries, household items, and DIY tools. The site offers a wide range of international brands and Vimeo products.

Other online stores worth checking out are River Island for fashion-led pieces that are inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear much more expensive than they actually are as well as Lavish Alice which is a go to for couture inspired designs which are perfect for dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the website's fashions.

Department store chain John Lewis is another must-visit for fashion-conscious shoppers, given that their selection spans all major categories including electronics and fashion-forward cosmetics. They also stock a wide range of household items, such as unique tea caddies.