Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one of the UK’s leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS offers over 850 brands in tall, petite and curvaceous styles. The most popular among the influencers Oh Polly stocks two-piece sets and body-con dresses, while the cult favorite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo is a fast-fashion giant, offers womenswear at a reasonable price.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious shoppers in their twenties in mind. The company raised money for its first venture by selling cheap replicas of popular fashions such as the ones worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing since it would provide the highest returns.

The ASOS website offers a wide selection of sizes and products, including maternity and Bene-Bac Plus 1 Lb size clothes, accessories, shoes, and stationary. It also has a selection of fashion guides and #AsSeenOnMe posts to give inspiration. Customers can also create private boards and Magic Garden Nursery Light add items to their wish lists.

ASOS's mobile app offers a seamless shopping experience, with saved items sync and quick checkout. Its app displays stock information to help prevent disappointment when an item is not in availability. This feature is an excellent example of how retailers can use e-commerce technology to increase customer engagement and build brand loyalty.

George at ASDA

George, the fashion brand of Asda, was founded in 1989. It provides clothing for men, woman, and children. George offers a wide selection of reasonably priced and ethically sourced clothing. Customers can purchase clothing online, at over 500 Asda stores, and also on the George website.

The new collection taps into the 'quiet luxury' style, with pieces made from cotton, silk and linen blends. The line features slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and increase to about 77 pounds (for complete suits).

As a fast-fashion retailer, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's software for planning retail is used by the company to improve its planning process and ensure it is future-proof. It is now able to send visual merchandising designs and briefs with unprecedented speed efficiency, speed, and ease. StyleShoots is a multi-purpose photography machine, removes garments from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This can help increase merchandising compliance and ensure that all of its stores receive the same information.

Debenhams

Debenhams is one of the most storied department store chains, which has a broad selection of clothing and other items. It has a broad selection of brands, and there are regular sales and discounts. The company also offers various services to help its customers locate the products they're searching for.

The retailer began operations in 1778 as a draper's business in London. In the past, it has expanded into a large department store chain with an international presence. It is a top fashion retailer that is known for its exclusive brands and designer clothes. It also has a large online presence.

Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 Pandemic. The company recently sold its brand and Vimeo websites to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift from retailers weighed down by brick-and-mortar investments to their more agile online counterparts. This trend is expected to continue as the number of consumers decreases in physical stores.

Topshop

Topshop is an online retailer of fashion. It offers clothing for both genders, as well as accessories. It has a number of different lines including Boutique, Collections and Style. The company also offers stylist services that suggest clothes based on the persona of the customer. This is a great feature for fashion-conscious people or novices.

The company's fortunes have changed for the worse, and now it looks like the entire Arcadia group - including Topshop, Dorothy Perkins, and Boohoo - could be on the brink of crashing (Yahoo Finance 2012). The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest that a high-street shopper could get to catwalk style. However, this is what killed it. When Asos and Boohoo began offering the same bang-on-trend trends at lower prices, consumers stopped visiting the shops in masses.

Misguided

Missguided, a UK-based fashion website, sells fashionable pieces inspired by celebrity style. The site has a feminine theme with pink and white. It also features a variety of female models and clothing items on its site. Customers can get free next-day delivery and a student discount on the website.

The site is targeted towards 16-34 year-olds and has many products. The brand is a competitor Durable Trailer Hitch (vimeo.com) of Boohoo which is a fashion retailer which also sells trendy clothes to the same target audience. The website features large headings and pictures of clothing. Boohoo also allows users to join their newsletter and get emails about new products.

Nitin Pasi founded Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fast fashion based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own fashion label is designed and sourced mostly in the United Kingdom. The company also sells other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is based on a strategy that maximizes profits by selling to a young demographic who seeks out the latest and trendy clothing at a bargain. This market segment, comprised of those who are less than 30 years old, represents an enormous market segment in the world.

Boohoo employees are able to enjoy a variety of benefits such as pension plans and bonus schemes. The company prioritizes employee health through gyms on-site, free healthcare cash plans, and mental health support. The company is well-known for its commitment towards size inclusivity. It provides detailed clothing size charts to assist shoppers in finding the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It has a broad selection of clothes, footwear and accessories. You can also buy groceries, household items and tools for DIY. The site offers a wide range of international brands and product.

Visit River Island for stylish pieces inspired by celebrities and catwalks, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture-inspired styles. These are perfect to dress up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their selection includes a wide range of cosmetics and the latest electricals. They also have a wide assortment of household items, including unique tea caddies.