Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer fashion at one of the UK's top department stores. Find brands like Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and more.

ASOS offers 850+ brands across petite, tall and curve ranges. The most popular among the influencers Oh Polly sells two-piece sets and body-con dresses, while the cult-favourite Nasty Gal focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a range of affordable womenswear clothes.

ASOS

ASOS was founded in 2000, with the trendy shopper in their twenties as its target audience. The company raised money to start its business by selling replicas of popular clothes, such as those worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would yield the best returns.

The ASOS website offers a wide variety of sizes and Vimeo items including maternity and extra size clothing accessories, shoes and stationary. It also has a selection of trend guides and #AsSeenOnMe posts to give inspiration. Customers can also create private boards and add items to their wish lists.

The mobile app of ASOS offers a seamless shopping experience, with saved items synchronized and quick checkout. The app also displays stock information, which helps to avoid disappointment when items are not in stock. This feature is a great example of how retailers could make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

Founded in 1989, George is Asda's supermarket fashion brand that offers clothing for men, women and children. The brand offers a variety of reasonably priced and ethically sourced clothing. Customers can buy clothing online, in over 500 Asda shops, and on the George website.

The new collection is a part of the 'quiet luxury' trend, with pieces made from cotton, silk and linen blends. The collection features slouchy suits and ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and can go up to about 77 pounds (for full suits).

As a fast-fashion store, ASDA George creates new store planograms and directives "generally every six weeks". The company uses Visual Retailing's retail planning software to modernize and enhance its planning process. This enables it to provide briefs and visual layouts for merchandising with unbeatable speed, simplicity, and efficiency. StyleShoots is a multi-purpose photography machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the oldest department stores, offers an array of clothing and other products. It also features a great selection of brands and has regular sales and discounts. The company also offers various services to help customers find the products they are looking for.

The first store opened in London in 1778, as a drapers' store. In the following years, it grew into a huge department chain of stores with a global presence. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothes. It also has a substantial online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. This transaction demonstrates the growing power shift from retailers burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is likely to continue as physical store sales are expected to decrease.

Topshop

Topshop is a fashion store that sells women's and men's clothing as well as accessories. It has several different collections that include Collections and Boutique. The company also provides stylist services that suggest clothes based on the user's personal style and preferences. This is a great feature for people who are unsure or newbies.

In the past, a visit to London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes which was the most famous store's awe-inspiring interior stuffed with clothes, shoes and vimeo makeup to peruse as you navigated its escalators with mirrors to the beat of pounding house music. However the fortunes of the company have taken a turn for the worse and it appears like the whole Arcadia group comprising Topshop, Japanese Coffee Server Hario Dorothy Perkins and Boohoo - could be on the verge of collapse (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest high-street shopper could be to catwalk fashion. But this is what killed it. Asos and Boohoo started offering the same fashions at lower prices. Shops were closed by the thousands.

Unintentionally

Missguided is a UK fashion website that sells fashionable pieces inspired by the style of celebrities. Its website is feminine in theme that features white and pink. It also features different female models and clothing items on its site. The site provides free next-day delivery and students can avail a discount for customers.

The site is geared toward the 16-34 age group and has many products. The brand is a competitor of Boohoo - a fashion retailer who also sells trendy clothes for the same market. The site has large headings and pictures of clothes. Boohoo allows users to sign up to their newsletter and receive email updates on new products.

Nitin Pasi founded the company, describing the aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of fast fashions based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own fashion label is developed and manufactured in the United Kingdom. The company also carries other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits through selling to young people who are in search of fashionable and modern clothes at affordable prices. This demographic, which consists of those who are younger than 30 years old is a huge market segment globally.

Boohoo's employees are offered a range of perks which include competitive bonus plans and long-term financial security via pension plans. The company is committed to employee health with gyms on-site, free healthcare cash plans and mental support. The company is also known for its commitment to size diversity with precise size charts that allow shoppers to find the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide selection of clothes, footwear and accessories. You can also purchase food items, household goods and DIY tools. The site also has a wide range of international brands and products.

Other e-commerce shops worth checking out include River Island for fashion-led pieces inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear a lot higher priced than they actually are as well as Lavish Alice, which is a go to for couture inspired designs that are great for both dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the website's fashions.

Department chain John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across all major categories, including electronic products and cosmetics that are cutting-edge. They also have a wide assortment of household items, including unique tea caddies.