Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothing at one of the UK's leading department stores. Find brands like Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and much more.

ASOS has 850+ brands in petite, tall and curve ranges. The most popular among the influencers Oh Polly offers two-piece sets and body-con dress styles, while the cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo the fast-fashion juggernaut offers affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was designed with fashion-conscious shoppers in their twenties in mind. The company was able to raise funds for its first venture by selling low-cost replicas of famous styles, like those worn by Kate Moss and Sienna Miller. However, a year later founders Nick Robertson and Susanne Clarke decided to focus on clothing since it would yield the highest returns.

The ASOS website offers a wide range of products and sizes that include maternity clothes, plus-size clothing, accessories including shoes and stationary. It also offers a variety of style guides and #AsSeenOnMe content that inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app provides seamless shopping, with saved items synchronized and a quick checkout. Its app displays stock information to avoid disappointment when an item is not in stock. This is a great illustration of how retailers can make use of e-commerce to increase customer engagement and build loyalty.

George at ASDA

Founded in 1989, George is Asda's fashion brand that offers clothing for men, women, and kids. George offers a selection of clothes that are affordable and ethically made. Customers can buy clothing online, at more than 500 Asda stores, and on the George website.

The new collection taps into the 'quiet luxury' trend, featuring pieces made from cotton, silk, and linen blends. The collection includes slouchy suit, printed co-ords and ribbed separates. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and go up to 77 pounds (for full suits).

As a fast-fashion store, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's software for planning retail is used by the company to modernize its planning process and ensure it is future-proof. It is now able to send visual merchandising design and briefs with unbeatable speed efficiency, speed, and ease. The company also utilizes StyleShoots all-in-one Reflective Photography Gear equipment, that instantly remove garments from their backgrounds and are transferred into the Visual Retailing system for instant use in VM layouts. This aids in enhancing the merchandising efficiency and ensure that all of its stores receive the identical information.

Debenhams

Debenhams, one of the oldest department store chains, has various clothing items and other products. It has a broad selection of brands, and also regular sales and discounts. The company also offers a range of services to help customers locate the products they're seeking.

The store was founded in London in 1778, initially as a drapers' store. In the past, it has grown into a massive department store chain with an international presence. It is a renowned fashion retailer that is known for its exclusive brands and designer clothes. It has a large online presence.

Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 pandemic. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is likely to continue as sales at physical stores are expected to decrease.

Topshop

Topshop is a retailer of fashion that sells women's and men's clothes, as well as accessories. It offers different lines including Boutique, Collections, and Style. The company also provides a styling service that will recommend clothes in accordance with the user's personality and preferences. This is a great feature for indecisive people or fashion newbies.

The company's fortunes have taken a turn towards the downwards and now it appears like the entire Arcadia group - including Dorothy Perkins, Topshop, and Boohoo - may be on the brink of collapse (Yahoo Finance 2012). However the fortunes of the company have taken a turn towards the downwards and it appears like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo may be on the verge of collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point of being the closest high-street shopper got to catwalk fashion, but this was the thing that ultimately ended it. When Asos and Boohoo began offering the same trendy trends at a lower price, shoppers stopped visiting the shops in masses.

Misguided

Missguided is a UK fashion site that sells on-trend pieces, inspired by celebrity style. The website is feminine, with a an all-white and Full Obd2 Functions Scanner pink theme. It also features a variety of female models and clothing items on its webpage. Customers can enjoy free next-day delivery and a special discount for students on the website.

The site is targeted towards those aged 16-34 and Educational Dollhouse Furniture (click over here now) offers an extensive selection of products. The brand is a competitor of Boohoo, a retailer of fashion that also sells trendy clothing to the same target audience. The site displays bold headings and includes images of clothes products. Boohoo allows customers to sign up for their newsletter and receive emails about new products.

Nitin Pasi founded Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022 Missguided went into administration, with millions of dollars owed to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of high-end fashion, based in Manchester was founded in 2006 by Mahmud Kane and xilubbs.xclub.tw Carol Kane. It has customers in more than 100 countries. The company's own fashion clothing line is developed and produced in the United Kingdom. In addition to its own label, the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits by selling to young people seeking fashionable and modern clothes at affordable prices. This demographic, which consists of those under the age of 30 is a huge market in the world.

Boohoo's employees are offered a range of perks, including competitive bonus schemes and long-term financial security through pension plans. The company also prioritizes employees' health and wellness by offering gyms on site, free healthcare cash plans, and mental health services. The company is renowned for its dedication to size-inclusivity. It offers detailed size charts for clothing to assist shoppers in finding the right size.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide selection of clothes, footwear and accessories. You can also purchase groceries, household goods and tools for DIY. The site offers a wide range of international brands and product.

Check out River Island for stylish pieces inspired by celebrity style and the catwalk, Mango for affordable but stylish Spanish clothes and Lavish Alison for couture styles. These are great to dress up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

John Lewis, a department store chain, is another important place to visit for those who love fashion. Their range includes a wide range of cosmetics and the latest electricals. They also stock a wide assortment of household items including unique tea caddies.