Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothes at one of the UK's leading department stores. Find brands like Reformation, Rixo, and Ganni, along with beauty, homewares, tech, and much more.

ASOS offers 850+ brands in tall, petite and curvaceous ranges. Popular with the masses, Oh Polly sells two-piece sets and body-con dresses while the cult favorite Nasty Gal is a vintage-inspired store that focuses on styles. Fast-fashion behemoth BooHoo offers a selection of affordable womenswear.

ASOS

ASOS was founded in 2000 with the fashionable shopper in their twenties as its main target market. The company initially sought to raise startup funds by selling cheap copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing since it would bring the best returns.

The ASOS website has a range of sizes and products that include maternity clothes and accessories, plus-size clothing such as shoes and stationary. It also features a range of trend guides and #AsSeenOnMe posts to give inspiration. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers an effortless shopping experience with saved items being synced and quick checkout. Its app displays stock information to help prevent disappointment when an item is not in inventory. This feature is an excellent example of how retailers can use the power of e-commerce to improve customer engagement and increase loyalty.

George at ASDA

Established in 1989, George is Asda's fashion brand with clothing for men, women, and kids. The brand offers a variety of affordable and ethically sourced clothing. Customers can shop online, at over 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet trend and includes pieces made from cotton, linen, and silk blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, develops new store plans and instructions "generally once every six weeks". Visual Retailing's software for retail planning to modernise and future-proof its planning process. This allows it to send briefs and visual layouts for merchandising with unbeatable speed and efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase the compliance of merchandising and ensure that all its stores receive the same information.

Debenhams

Debenhams is one of the UK’s oldest department stores, offers various clothing items and other products. It also offers a wide range of brands and offers regular sales and discounts. The company also provides a range of services to help customers locate the products they are searching for.

The retailer started in London in 1778, initially as a drapers' shop. Through the years, it has grown into a huge department store chain with a global presence. It is a leading fashion retailer that is known for its exclusive brands and designer clothes. It has a large online presence.

Debenhams continues to run its online business despite some stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. The purchase highlights the growing power shift away from brick-and mortar stores to more agile online counterparts. This trend is likely to continue as the number of customers continues to decline in physical stores.

Topshop

Topshop is a fashion retailer that sells women's and men's clothes, as well as accessories. It has a number of different collections like Collections, Boutique and Style. The company also provides an option to stylists that suggest clothing based on the user's personality and preferences. This is a great option for indecisive people or fashion novices.

The company's fortunes have changed for the worse and it now appears like the entire Arcadia group - which includes Dorothy Perkins, Topshop and Boohoo - may be on the verge of crashing (Yahoo Finance 2012). The company's fortunes turned towards the downwards and it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo may be headed towards collapse (Yahoo Finance, 2012).

Topshop's unique selling point was that it was the closest a high-street customer could be to catwalk style. But this is what killed it. Asos and Boohoo began to offer the same fashions at a cheaper price. Shops were closed by the thousands.

Unintentionally

Missguided, a fashion-focused UK website, sells stylish pieces inspired by celebrity style. Its website is feminine with an all-white and pink theme. It also features different female models and clothes on its website. Customers can enjoy free next-day shipping and a discount for students on the website.

The site has a wide range of products and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo, a retailer of fashion that also sells trendy clothing to the same target audience. Its website displays bold headings and features pictures of clothes products. Boohoo lets users subscribe to their newsletter and receive updates about new products.

The company was founded by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fast fashion based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It serves customers in more than 100 countries. Its own brand of fashion clothing is created and manufactured mainly in the United Kingdom. The company also sells other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits through selling to young people who are looking for fashionable and trendy clothes at a low cost. This group, comprised of people under the age of 30, represents a massive market segment globally.

Boohoo's employees receive a number of perks that include competitive bonus programs and long-term financial security through pension plans. Boohoo also focuses on employee wellness with onsite gyms and free healthcare cash plans, and mental health support. The company is also well-known for its commitment to size diversity, with detailed clothing size charts that allow shoppers to find the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide range of clothing, footwear and accessories. You can also purchase groceries, household goods and single Handle Bathtub faucet with hand shower tools for DIY. The site also has an extensive selection of international brands and products.

Other online shops worth checking out are river island for trend led pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look like a lot more expensive than they are as well as Lavish Alice which is a must-visit for fashion-forward designs that can be worn dressed up or casual days. The site has names like Kendall and Sks Bluemels Stingray Mudguard Set Kylie Jenner, R134A Manifold Set Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department chain of stores, is a must visit for fashion lovers. Their collection includes cosmetics and cutting-edge electricals. They also offer a broad range of household items, such as unique tea caddies.