Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothing to pyjamas at one the UK’s leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS has 850+ brands across petite, tall and curve ranges. Oh Polly is a favorite of influencers, stocks two-piece body-con sets and two-piece dresses. Nasty Gal, a well-known brand, focuses on vintage-inspired styles. BooHoo the fast-fashion juggernaut, offers affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious consumers in their twenties in mind. The company was able to raise funds for its first venture by selling replicas of famous fashions such as the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would provide the highest returns.

The ASOS website offers a wide range of sizes and types, including maternity clothes plus-size clothes, accessories such as shoes and stationary. The ASOS website also has a variety of fashion guides, #AsSeenOnMe and other content that will help inspire. Customers can also add items to their wish list and create private boards to organize their favourites.

The ASOS mobile app offers an uncluttered shopping experience, including synchronization of saved items and a quick checkout. Its app displays stock information to avoid disappointment when an item is not in stock. This feature is an excellent illustration of how retailers can leverage the power of e-commerce to improve customer engagement and build loyalty.

George at ASDA

George, Asda's fashion label, was founded in 1989. It has clothes for women, men and children. George offers a range of reasonably priced and ethically sourced clothing. Customers can buy clothing online, at more than 500 Asda stores, as well as on the George website.

The new collection taps into the quiet luxury' trend, with pieces made from silk, cotton, and linen blends. The Driftwood Outdoor Furniture Collection features slouchy suits, ribbed knit separates, and Easy Install Trailer Jack Foot printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and go up to 77 pounds for complete suits.

ASDA George, a fast fashion retailer, develops new store plans and instructions "generally once every six weeks". Visual Retailing's software for planning retail is used by the company to modernise its planning process and ensure it is future-proof. It is now able to create visual merchandising layouts and briefs with unbeatable speed, efficiency, and simplicity. StyleShoots, a multi-purpose photography machine, takes garments off the background and uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase the merchandising efficiency and ensure that all its stores are provided with the identical information.

Debenhams

Debenhams is one of the oldest department store chains that has a broad selection of clothing and other items. It also offers a wide selection of brands and has regular sales and discounts. The company also provides various services to help customers find the items they are looking for.

The store was founded in London in 1778, initially as a drapers' store. In the past, it has evolved into a massive chain of department stores with global reach. It is a major retailer of fashion, known for its exclusive designer brands and clothing. It has a huge online presence.

Debenhams has continued to operate its online store despite stores closing during the COVID-19 Pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. The purchase underscores the growing power shift from retailers who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is likely to continue as the number of customers continues to decline in physical stores.

Topshop

Topshop is an online retailer of fashion. It sells clothes for women and men, as well as accessories. It offers different collections like Collections, Boutique and Style. The company also offers a styling service which will recommend clothes according to the user's personality. This is a great option for indecisive people or fashion beginners.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl's equivalent of a trip to Lourdes which was the most famous store's spacious interior filled with clothes, shoes and makeup to peruse as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. The company's fortunes turned to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo could be on its way to collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest high-street shopper could get to catwalk fashion. However, this is what killed it. When Asos and Boohoo started offering the same bang-on-trend trends at a lower cost, customers stopped visiting the stores in a flurry.

Unintentionally

Missguided is a UK fashion site that sells trendy pieces that are inspired by the style of celebrities. Its website is feminine in theme, with white and pink. It also features different female models and clothes on its website. The site provides free next-day delivery as well as discounts for students.

The site has a wide range of products and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer that sells on-trend clothes Celebration Buttons For Students the same demographic. The site displays large headings and images of clothing products. Boohoo also allows users to sign up to their newsletter and get emails about new products.

Nitin Pasi founded Missguided in 2000. He described the style as "Kardashianesque". In 2022 Missguided was placed in administration, owing millions to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It serves customers in more than 100 countries. Its own brand of fashion clothes is designed and made mostly in the United Kingdom. The company also has other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits by selling to young people seeking fashionable and modern clothing at low prices. This group, comprised of people under the age of 30, represents a massive market segment globally.

Boohoo's employees enjoy a variety of benefits, including competitive bonus schemes and long-term financial security with pension plans. Boohoo also focuses on employees' health and wellness by offering gyms on site as well as free healthcare cash plans, as well as mental health support. The company is well-known for its commitment to ensuring that sizes are inclusive. It offers comprehensive clothing size charts to help shoppers find the right fit.

Amazon

As the world's largest online retailer Amazon's UK branch offers a wide selection of clothing, shoes and accessories. You can also purchase items for your home, groceries and DIY tools. The site also offers a wide range of international brands and products.

Check out River Island for fashionable pieces inspired by celebrity style and catwalks, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture-inspired designs. These are perfect for dressing up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

Department chain store John Lewis is another must-visit for fashion-conscious shoppers, given that their selection spans all major categories including electronic products and cosmetics that are cutting-edge. They also have a wide range of household goods like unique tea caddies.