Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer fashion at one of the UK's most renowned department stores. Expect to find brands such as Reformation, Rixo and Ganni along with homeware, beauty tech, and much more.

ASOS has 850+ brands in petite, tall and curvaceous styles. Influencer favourite Oh Polly sells two-piece sets and body-con dresses while cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo is a fast-fashion giant, offers womenswear at a reasonable price.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was created with fashionable shoppers in their twenties in mind. The company raised funds for its first venture by selling cheap replicas of popular clothes, such as the ones worn by Kate Moss and Sienna Miller. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to focus on clothing as they could earn the highest returns.

The ASOS website has a wide variety of sizes and items including maternity and plus size clothes accessories, shoes and stationary. The ASOS website also has various fashion guides, #AsSeenOnMe and other content that could encourage. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides an uncluttered shopping experience with synchronization of saved items and vimeo.com quick checkout. The app also displays inventory information, which can help prevent disappointment when items are not in stock. This is a great example of how retailers can use the power of e-commerce to improve customer engagement and increase loyalty.

George at ASDA

The brand was established in 1989. George is Asda's fashion brand that offers clothing for men, women, and kids. George offers a wide selection of affordable and ethically-sourced clothing. Customers can purchase clothing online, at over 500 Asda stores, and also on the George website.

The collection is influenced by the 'quiet trend and includes pieces made from cotton, linen and silk blends. The line includes slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and go up to 77 pounds (for full suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernise its planning process and make it future-proof. This enables it to send briefs and visual layouts of merchandising with incredible speed, simplicity, and efficiency. StyleShoots is a multi-purpose photography machine, Vizari football Boots Size 9 takes garments off the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This aids in enhancing the compliance of merchandising and ensure that all its stores receive the identical information.

Debenhams

Debenhams, one of the most storied UK department store chains offers an array of clothing and other items. It also has a large range of brands and offers regular sales and discounts. The company also provides a range of services to help customers locate the products they are searching for.

The retailer began operations in 1778 as a draper's store in London. Over the years it has grown into a massive department store chain with a global presence. It is a top retailer of fashion that is renowned for its exclusive brands and designer clothes. It also has a large online presence.

While some Debenhams stores have closed during the COVID-19 pandemic, it has continued to operate online. Boohoo Group purchased the company's website and brand for PS55million. This acquisition demonstrates the growing power shift away from brick-and mortar stores to more agile online counterparts. This trend is expected to continue as the number of shoppers is declining in physical stores.

Topshop

Topshop is an online fashion retailer. It offers clothing for both genders, as well as accessories. It offers different collections like Boutique, Collections, and Style. The company also provides an option to stylists that recommend clothes in accordance with the user's personal style and preferences. This is a great feature for fashion-conscious people or beginners.

The company's fortunes have changed to the negative and it now appears like the entire Arcadia group - including Dorothy Perkins, Topshop and Boohoo - may be on the verge of collapse (Yahoo Finance 2012). However the company's fortunes have taken a turn to the negative, and now it looks like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point as the closest high-street shopper could get to catwalk fashion However, this is the reason it was ultimately sunk. When Asos and Boohoo started offering the same fashions at a lower price, shoppers have stopped coming to the stores in a flurry.

Misguided

Missguided is a UK fashion site that sells on-trend pieces, inspired by celebrity style. The site has a feminine theme that features white and pink. It also features different female models and clothes on its website. Customers can get free next-day delivery and a discount for students on the website.

The site is targeted towards 16-34 year-olds and has an extensive selection of products. The brand is a rival of Boohoo which is a fashion retailer that also sells trendy clothing to the same target audience. The site features large headings and pictures of clothes. Boohoo also lets users sign up for their newsletter and get emails about new products.

Nitin Pasi founded Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022 Missguided was placed in administration, owing millions to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers in more than 100 countries. Its own line of fashion clothes is designed and Duck Baby Towel Set made mainly in the United Kingdom. The company also sells other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits by selling to young people looking for trendy and new clothing at low prices. This market segment, comprised of people who are under 30 years old, represents a huge market segment worldwide.

Boohoo employees are able to enjoy a variety of benefits, including pension plans and bonus plans. The company prioritizes employee health with gyms on-site and free health cash plans, Portable Yard Sprayer and mental health support. The company is also known for its commitment to size inclusivity, with detailed clothing size charts that help shoppers find the perfect fit.

Amazon

As the world's biggest online store, Amazon's UK branch offers a wide assortment of shoes, clothing and other accessories. You can also buy groceries, household goods and tools for DIY. The site features a variety of international brands and products.

Other online shops worth checking out include river island for trend led pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look a lot more expensive than they actually are and Lavish Alice which is a go to for designer inspired styles that are great for both dressed up or dressed down days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department store chain, is another must visit for fashion lovers. Their range includes cosmetics and cutting-edge electricals. They also stock a wide selection of household products, such as unique tea caddies.