Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK's most renowned department stores. Find brands such as Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and much more.

ASOS offers over 850 brands in petite, tall and curve ranges. Popular with the masses, Oh Polly stocks two-piece sets and body-con dress styles, while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a selection of affordable womenswear clothes.

ASOS

ASOS was founded in 2000, with the trendy shopper in their twenties as its main target market. The company raised money to start its business by selling cheap replicas of famous clothes, such as those worn by Kate Moss and Sienna Miller. But, after a few years, founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing since it would yield the highest profits.

The ASOS website offers a broad selection of sizes and products including maternity and plus size clothes accessories, shoes, and stationary. It also has a selection of style guides and #AsSeenOnMe content that inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers seamless shopping, with saved items sync and a quick checkout. The app also displays the status of stock, which helps prevent disappointment when items are out of stock. This feature is an excellent illustration of how retailers can leverage online shopping to increase customer engagement and build loyalty.

George at ASDA

The brand was established in 1989. George is Asda's supermarket fashion brand that offers clothing for men, women, and kids. The brand offers a range of clothing that is affordable and ethically sourced. Customers can buy clothing online, in more than 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet trend and includes pieces made from linen, cotton, and silk blends. The collection includes slouchy suits, printed co-ords, and ribbed separates. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and go up to 77 pounds (for full suits).

As a fast-fashion retailer, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernise its planning process and make it more future-proof. This enables it to send briefs and layouts of merchandising with incredible speed, simplicity, and efficiency. The company also uses StyleShoots all-in-one photography equipment, that instantly remove garments from their backgrounds and are uploaded to the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores are provided with the identical information.

Debenhams

Debenhams, one of the UK’s oldest department store chains, has an array of clothing and other items. It also features a great selection of brands and Vimeo has regular sales and discounts. In addition, the company offers various options to help customers find what they're searching for.

The first store opened in 1778 as a draper's store in London. Over the years, it grew into a large department store chain with a global presence. It is a major retailer of fashion, renowned for its exclusive designer brands and clothes. It also has an extensive online presence.

While a few Debenhams stores have closed due to the COVID-19 pandemic, it continues to operate online. Boohoo Group purchased the company's website and brand for PS55million. This transaction demonstrates the growing power shift of retailers that are burdened by brick-and-mortar investment to their more agile online counterparts. This trend is likely to continue as sales at physical stores continue to decline.

Topshop

Topshop is an online retailer of fashion. It offers clothing for Vimeo both genders, as well as accessories. It has several different collections, including Collections and Boutique. The company also provides a styling service that will suggest clothing in accordance with the user's personality and preferences. This is an excellent option for fashion-conscious or indecisive individuals.

In the past, a visit to Oxford Street in London Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes, with the flagship store's spacious interior filled with clothes, shoes and makeup to peruse as you navigated its escalators mirrored to the beat of pounding house music. The business's fortunes changed towards the downwards and it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest a high-street shopper could be to catwalk fashion. But this was the reason it went under. Asos and Boohoo began offering the same trend-setting styles at a lower cost. Shops were shut down by the tens of thousands.

Unintentionally

Missguided, a UK-based fashion website, sells stylish pieces that are inspired by the style of celebrities. The website is feminine, with a an all-white and pink theme. It also showcases female models and clothing items on its webpage. The site offers free next-day delivery as well as discounts for students.

The site has a broad variety of merchandise and is targeted at 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer which also sells trendy clothes for the same market. The site has bold headings with pictures of clothing. Boohoo allows users to sign up to their newsletter and receive updates about new products.

Nitin Pasi was the founder of Missguided in 2000. He described the style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo, an online retailer of fast fashion, based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashion clothes is designed and made mostly from the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits through selling to young people seeking fashionable and Modern Industrial Decor clothes at affordable prices. This market segment, comprised of people who are under 30 years old, represents a huge market segment worldwide.

Boohoo's employees receive a number of perks that include competitive bonus programs and long-term financial security through pension plans. The company focuses on employee health with gyms on-site and free health cash plans and mental support. The company is also known for its commitment to size diversity with precise size charts that help shoppers find the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household items and DIY tools. The site offers a wide range of international brands and products.

Check out River Island for fashionable pieces inspired by the style of celebrities and catwalks, Mango for affordable but stylish Spanish clothes and Lavish Alison for couture designs. These are great to dress up or down. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the site's looks.

Department chain store John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across every major category, including cosmetics and cutting edge electricals. They also offer a great selection of household products, such as unique tea caddies.