Marketing Content Examples For B2B Businesses

The best marketing content is emotionally charged. It offers fresh ideas and insights to help people tackle issues.

If it's a compelling video or an in-depth white paper, the most effective marketing content offers value to the audience and meets its branding goals. Learn from these eight brand-name examples of content that are done right:.

Blog Posts

Blog posts are an effective method for businesses to share their thoughts, experiences and stories. They can be informative or cover any subject. They can contain videos, images or audio, to enhance the quality of the content and improve on-page search engine optimization (SEO).

To write blog posts of high-quality first, you need to conduct market research to verify and discover the most important facts about your audience. Once you have a good knowledge of your target audience, you can begin brainstorming and marketing content examples writing.

The most popular kinds of blog posts include listsicles, how-to posts infographics, curated collections and more. These types of blog posts will ensure that your website is full of variety and has the value your audience expects.

A blog post on how-to, for example, can help your readers learn new techniques and help them resolve problems. This makes it an important piece of marketing content that keeps your audience interested. A"curated list" is a form of blog post that uses numerous real-world scenarios to demonstrate a certain point. This type of post can be used to market an organization and build credibility.

Case Studies

Case studies may not be as thrilling like a viral post however, they're still one of the most powerful marketing tools you can design. They are great for showcasing expertise and establishing trust with potential customers. A good case study is about helping your audience solve the problem by demonstrating the way your product or service helped a customer solve a similar problem.

You can employ a variety of content formats to make your case studies more interesting, including videos and infographics. Be cautious not to transform your case studies into ads as this will reduce the credibility of your company. Instead, concentrate on creating a valuable resource that will motivate and encourage your readers.

You can also create case studies that showcase testimonials from customers and user-generated content (UGC). This increases trust and makes your website more credible. UGC is most effective when it is backed up by data.

White Papers

White papers, unlike feature articles and blogs, typically longer and offer more research and information. B2B companies utilize them to show the power of their thinking or to offer a unique viewpoint to help readers make purchasing decisions, learn more in an industry, or solve business issues.

They are a great method of building trust with people who are not avid readers, and establishing companies as experts in their area of expertise. They can also assist potential customers to move through the sales funnel.

White papers come in many styles however they are most effective when they are tailored to specific groups. Everything from the tone to distribution strategy must be tailored to the reader you want to attract.

White papers usually provide research findings, however they can easily be a bit too much in the realm of theories without offering readers practical examples. Backgrounders and papers on problem-solving should contain some sort of success stories to keep readers engaged. White papers are also increasingly using interactive designs. They let the reader filter charts and tables to focus only on the information they are looking for. This makes it easier for the reader to digest and navigate through the sales funnel.

Videos

Videos are a great way to engage your audience. They're also an excellent method of marketing in a dynamic and interactive manner. They are perfect to capture the attention of your customers and also presenting complex concepts quickly.

Some of the most popular video types are instructional videos, demonstrations and tutorials. These videos are intended to educate your customers about your products and improve their loyalty.

These videos can be used to showcase the expertise of your company and can also be used as an article on your blog, or in a sales presentation. These videos are a great tool to connect with your target audience. Especially if they are relevant and connect to current events or cultural movements.

If you're releasing an animated explainer video or a live Q&A testimonials are a simple way to build brand trust and entice new customers to buy your product. You can ask your existing customers to share their experiences with your brand or go on Reddit and organize an AMA (Ask Me Anything) session. You can also create screen sharing videos or how-to videos titled around specific pain points. If you are using an ecommerce solution that helps small to mid-sized businesses run their online stores, name your video "How to Create Shopify Store". This will help it rank in search engines.

Testimonials

Testimonials are a different type of social proof that helps people believe in a brand. They can be in text or video format, and are a great tool to increase sales and improve a business's online image.

Testimonial marketing content is effective because it focuses on the specific needs of each customer and how the product or service helped solve the issues. It also provides credibility to the company since it demonstrates other people have used the product.

If you decide to use testimonials, make sure that they contain the name, business name, and the name of the person who wrote them. This will increase their credibility. It is also crucial to make the testimonials as authentic as you can by using the face of a person. This will also help to create an emotional connection between the customer and the brand.

While some companies prefer to have separate testimonials pages, you can also include them on other pages on your website. If a testimonial mentions the product in question for instance it could be displayed on the relevant product page or checkout page. This approach will avoid the testimonials page from being visited less frequently than other pages, and it will still offer the same social proof.

Interactive Landing Pages

Utilizing interactive elements on landing pages can increase the engagement of visitors on average. This type of digital content marketing agency can help your company reach its goal of turning visitors into leads. Instead of being a static site with the usual sign-up form, and other marketing content, interactive pages offer an experience that is enjoyable for your visitors.

This interactive landing page for Mooala's dairy-free milk uses an approach that is playful to keep the visitor interested. The page includes an easy sign-up form that offers various options, which speed up the process of conversion even more.

Another example of a landing page that is interactive is this one from TransferWise which is a money transfer service. The first screen offers real-life success stories as well as social proof to reassure prospective customers that the service is worth their money and then lets them fill out a simple form for more information on how the service works.

A landing page is an effective way for B2B marketers to build an email list. You can offer a no-cost ebook, webinar, a free trial or other content to entice your audience to sign up for their contact information.

Headache Trackers

In the stage of consideration, which is when a client has identified their issue and is seeking solutions, content should educate customers about the causes of headaches and solutions. Infographics that offer information on the causes of headaches or white papers that provide proprietary research on headache remedies are some examples. White papers often require users to supply their email address as a condition of access. This helps to build credibility and trust for the brand with potential customers. Minen says that headache trackers, apps that allow users to track their levels of stress and food intake, could be beneficial during the research stage. However, users must be cautious when drawing conclusions account based content marketing on the tracking data, she adds. It may not be a real reflection of their headache triggers.