Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer fashion at one of the UK's top department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS has 850+ brands in petite, tall and curve ranges. Influencer favourite Oh Polly sells two-piece sets and body-con dress styles, while cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a variety of affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was founded with fashionable consumers in their twenties in mind. The company raised money for its initial startup by selling copies of celebrity clothes, such as those worn by Kate Moss and Sienna Miller. But, after a few years, founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing as they could earn the highest profits.

The ASOS website has a wide variety of sizes and items, including maternity and plus size clothing, accessories, Handcrafted Wooden Garden Tray shoes, vimeo.com and stationary. The ASOS website also provides various trend guides, #AsSeenOnMe and other content that could inspire. Customers can add items to a wish list and create private boards to keep track of their favorite items.

ASOS's mobile app provides a seamless shopping experience, with saved items being synced and a quick checkout. Its app also displays the status of stock, which helps to avoid disappointment when items are not in availability. This is an excellent example of how retailers could use e-commerce technology to increase customer engagement and build brand loyalty.

George at ASDA

The brand was established in 1989. George is the Asda's grocery fashion brand that offers clothes for women, men, and kids. The brand offers a variety of affordable and ethically sourced clothing. Customers can buy clothing on the internet, in over 500 Asda stores, as well as on the George website.

The new collection taps into the 'quiet luxury' style, with pieces crafted from cotton, silk and linen blends. The collection includes slouchy suits, ribbed separates and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt, and go up to 77 pounds for the full suits.

As a fast-fashion store, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernise its planning process and make it future-proof. This enables it to send briefs and visual layouts of merchandising with incredible speed and efficiency. The company also uses StyleShoots all-in-one photography equipment, that instantly remove garments from their backgrounds and can be transferred into the Visual Retailing system for instant use in VM layouts. This improves merchandising consistency and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the UK's most historic department stores, and has a broad selection of clothing and other items. It offers a wide range of brands, and offers regular sales and discounts. Additionally, the company offers a variety of options to help customers find what they're searching for.

The retailer began operations in 1778 as a draper's store in London. In the past, it has expanded into a large chain of department stores with global reach. It is a renowned retailer of fashion that is renowned for its exclusive brands and designer clothes. It also has a substantial online presence.

Debenhams continues to run its online store despite stores closing due to the COVID-19 Pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. This acquisition demonstrates the growing power shift away from brick-and mortar retailers to more agile online counterparts. This trend is likely to continue as physical store sales are expected to decrease.

Topshop

Topshop is an online fashion store. It offers clothing for men and women, as well as accessories. It offers different lines including Boutique, Collections, and Style. The company offers a styling service which will recommend clothes according to the persona of the customer. This is an excellent feature for fashion novices or people who are unsure.

In the past, a visit to Oxford Street in London Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes, with the flagship store's spacious interior filled with clothes, shoes and makeup to peruse as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. The business's fortunes changed for worse and hificafesg.com now it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo could be on its way to collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point as the closest high-street shopper was to catwalk fashions however, this was the thing that ultimately ended it. Asos and Boohoo started offering the same trend-setting styles at lower prices. Shops were shut down by the thousands.

Misguided

Missguided is a UK fashion website that sells on-trend pieces, inspired by celebrity style. The website is feminine, with a the theme of white and pink. On its website, it showcases a variety of models and clothing products for women. Customers can get free next-day delivery and a special discount for students on the website.

The site is geared toward 16-34 year-olds and has many products. The brand is a competitor of Boohoo which is a fashion retailer that also sells trendy clothing to the same target audience. The site displays large headings and pictures of clothing products. Boohoo allows users to subscribe to their newsletter and receive email updates on new products.

The company was established by Nitin Passi who described the style of the brand deprezyon.com as "Kardashianesque". In 2022, White Pex Plumbing Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. The company's own fashion clothing line is developed and manufactured in the United Kingdom. In addition to its own label, the company also has brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits through selling to young people seeking fashionable and modern clothes at a low cost. This group, comprised of those who are younger than the age of 30 is a significant market segment globally.

Boohoo employees enjoy a variety of benefits, including pension plans and bonus schemes. Boohoo also focuses on employee wellness with onsite gyms and free healthcare cash plans and mental health support. The company is also well-known for its dedication to sizing diversity with precise size charts enabling shoppers to find the perfect size.

Amazon

Amazon UK is the largest online store in the world. It has a broad assortment of footwear, clothing and accessories. You can also buy groceries, household goods and tools for DIY. The site has a variety of international brands and product.

Other e-commerce shops worth checking out include river island for trendy pieces that are inspired by the catwalk and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look like a lot more expensive than they are and Lavish Alice which is a go to for couture inspired designs which are perfect for dressed up or casual days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department store chain, is another important place to visit for those who love fashion. Their collection includes cosmetics and cutting-edge electricals. They also stock a wide range of household items, such as unique tea caddies.