Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothes at one of the UK's leading department stores. Find brands like Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and more.

ASOS has over 850 brands across petite tall, tall, and curve ranges. Popular with the masses, Oh Polly stocks two-piece sets and body-con dresses while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo is a fast-fashion behemoth. BooHoo offers a variety of affordable womenswear.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was designed with fashionable shoppers in their twenties in mind. The company initially raised startup funds by selling inexpensive copies of fashions worn by celebrities like Sienna Miller and Kate Moss. However, a year later founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing, as it would yield the highest profits.

The ASOS website has a wide variety of sizes and items including maternity and extra size clothes, accessories, shoes, and stationary. It also features a range of trend guides and #AsSeenOnMe content to provide inspiration. Customers can also create private boards and add items to their wish lists.

The mobile app of ASOS offers seamless shopping, with saved items synchronized and Vimeo a quick checkout. The app shows stock information to help prevent disappointment when an item is not in inventory. This is a great illustration of how retailers can use e-commerce technology to increase customer engagement and build brand loyalty.

George at ASDA

The brand was established in 1989. George is the Asda's grocery fashion brand that offers clothing for men, women, and kids. George offers a selection of clothes that are affordable and ethically made. Customers can buy clothing online, at more than 500 Asda stores, and also on the George website.

The collection is inspired by the 'quiet' trend and features pieces made of linen, cotton and Vimeo silk blends. The collection includes slouchy suits, printed co-ords, and ribbed separates. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and increase to 77 pounds (for complete suits).

ASDA George, a fast fashion retailer, develops new store plans and directives "generally once every six weeks". Visual Retailing's software for retail planning to modernize and Vimeo enhance its planning process. This allows it to send briefs and merchandising layouts with unparalleled speed and efficiency. The company also uses StyleShoots all-in-one photography machines, which immediately remove clothing from their backgrounds and can be transferred into the Visual Retailing system for instant use in VM layouts. This improves merchandising consistency and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the oldest department store chains, which has a broad selection of clothing and other items. It offers a wide range of brands, and offers regular sales and discounts. The company also provides a range of services to help customers find the items they're searching for.

The store was established in 1778 as a draper's store in London. Through the years, it expanded into a major department store chain with a global presence. It is a top retailer of fashion and is known for its exclusive designer brands and clothing. It has a huge online presence.

While some Debenhams stores have closed due to the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift from retailers who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is likely to continue as physical store sales continue to decline.

Topshop

Topshop is an online fashion store. It sells clothing for both genders and accessories. It has different collections like Boutique, Collections and Style. The company provides a styling service which will suggest clothing based on the persona of the customer. This is an excellent feature for fashion novices or people who are unsure.

The company's fortunes have taken a turn for the worse and now it appears like the entire Arcadia group - including Topshop, Dorothy Perkins, and Boohoo - could be on the verge of collapse (Yahoo Finance 2012). The business's fortunes changed to the negative and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo -- could be heading towards collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point that it was the closest high-street shopper was to catwalk fashions However, this is the reason it was ultimately sunk. Asos and Boohoo began offering the same trend-setting styles at lower prices. Shops were shut down by the tens of thousands.

Missguided

Missguided, a fashion-focused UK website, sells fashionable pieces inspired by the fashion of celebrities. The site has a feminine theme with pink and white. It also features a variety of female models and clothes on its website. Customers can enjoy free next-day delivery and a special discount for students on the site.

The site has a wide selection of products and is geared towards 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer who also sells trendy clothes to the same target audience. Its website displays bold headings and includes pictures of clothes items. Boohoo lets users subscribe to their newsletter and receive emails regarding new products.

Nitin Pasi was the founder of Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022 Missguided went into administration, and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer Monocular With Clear View its headquarters in Manchester. It has customers across more than 100 countries. Its own brand of fashion clothing is created and manufactured mostly from the United Kingdom. The company also carries other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits by selling to young people who are looking for fashionable and trendy clothes at affordable prices. This market segment, made up of people under 30 years old, represents a large market segment across the globe.

Boohoo employees are able to enjoy a variety of benefits such as pension plans and bonus programs. The company prioritizes employees' health by providing gyms on site and free health cash plans and mental support. The company is renowned for its dedication towards size inclusivity. It offers comprehensive clothing size charts to aid shoppers in finding the perfect size.

Amazon

As the world's largest online store, Amazon's UK branch offers a wide selection of clothing, shoes and other accessories. You can also purchase food items, household goods and DIY tools. The site has a variety of international brands and products.

Other online shops worth a look include River Island for fashion-led pieces inspired by catwalks and celebrity style, Mango for affordable yet stylish Spanish clothes that look like a lot higher priced than they actually are, and Lavish Alice, which is a go to for fashion-forward designs that can be worn dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the shop's designs.

John Lewis, a department store chain, is another important place to visit for those who love fashion. Their selection includes cosmetics and cutting-edge electricals. They also stock a wide selection of household products, such as unique tea caddies.