Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothing at one of the UK's most renowned department stores. Expect to find brands like Reformation, Rixo and Ganni alongside homeware, beauty tech, and much many more.

ASOS offers more than 850 brands in petite tall, tall, and curvaceous ranges. Oh Polly, a favourite of celebrities, has two-piece dresses and body-con set. Nasty Gal, a well-known brand, focuses on vintage-inspired designs. The fast-fashion giant BooHoo offers a range of affordable womenswear clothes.

ASOS

ASOS was founded in 2000 with the fashion-conscious shopper in their 20s as its target audience. The company raised funds for its first venture by selling copies of celebrity fashions such as the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and vimeo Susanne Clare decided to focus solely on clothing since it would bring the best returns.

The ASOS website has a wide variety of sizes and items including maternity and plus size clothing, accessories, shoes, and stationary. The ASOS website also provides a variety of trends guides, #AsSeenOnMe, and other content that can inspire. Customers can also add items to their wish list and create private boards to keep track of their favorite items.

The ASOS mobile app provides an uncluttered shopping experience that includes synchronization of saved items and quick checkout. Its app displays stock information to prevent disappointment if an item is out of availability. This feature is a great illustration of how retailers can use e-commerce technology to increase customer engagement and increase brand loyalty.

George at ASDA

George, Asda's fashion brand, was founded in 1989. It offers clothing for men, woman, and children. The brand offers a range of clothes that are affordable and ethically procured. Customers can shop online, in over 500 Asda stores, and on the George website.

The collection is influenced by the 'quiet' trend and features pieces made of linen, cotton, and silk blends. The collection includes slouchy suit, ribbed separates and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and go up to 77 pounds (for complete suits).

As a fast-fashion retailer, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's retail software to modernize and enhance its planning process. This allows it to provide briefs and visual layouts of merchandising with incredible speed and simplicity. It also increases efficiency. The company also uses StyleShoots all-in-one photography equipment, which instantly remove garments from their backgrounds and can be transferred into the Visual Retailing system for instant use in VM layouts. This can help increase the merchandising efficiency and ensure that all of its stores receive the same information.

Debenhams

Debenhams is one of the UK’s oldest department store chains, has various clothing items and other items. It has a broad selection of brands, Vimeo and there are regular discounts and sales. The company also offers various services to help customers locate the products they're looking for.

The retailer began operations in 1778 as a draper's business in London. In the past, it has grown into a massive chain of department stores with a global presence. It is a leading retailer of fashion that is renowned for its exclusive brands and designer clothing. It also has an extensive online presence.

While some Debenhams stores have closed during the COVID-19 epidemic, it continues to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The deal highlights the increasing power shift from retailers burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is likely to continue as physical store sales continue to fall.

Topshop

Topshop is an online fashion store. It sells clothes for women and men, as well as accessories. It offers a variety of lines that include Collections and Boutique. The company offers an option to style services that suggest clothes based on the user's personality. This is a great option for fashion-conscious or indecisive individuals.

The company's fortunes have changed towards the downwards and now it appears like the entire Arcadia Group - which includes Dorothy Perkins, Topshop, and Boohoo - may be on the brink of collapse (Yahoo Finance 2012). However the company's fortunes have taken a turn for the worse and it now appears like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo may be on the verge of collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point that it was the closest high street shopper could get to catwalk fashion, but this was what ultimately killed it. When Asos and Boohoo began offering the same fashions at lower prices, consumers have stopped coming to the shops in masses.

Unintentionally

Missguided, a British-based fashion website, sells fashionable pieces inspired by the fashion of celebrities. Its website is feminine with the theme of white and pink. On its website, it also showcases a variety of models and clothing items for women. The site provides free next-day delivery and discounts for students.

The site offers a broad variety of merchandise and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo the clothing retailer that also sells trendy clothes for vimeo the same demographic. The site features large headings and pictures of clothing. Boohoo also lets users sign up to their newsletter and receive updates about new products.

The company was established by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own line of fashion clothing is designed and sourced mostly in the United Kingdom. In addition to its own label the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits through selling to young people in search of fashionable and trendy clothes at a low cost. This market segment, which is comprised of people who are under 30 years old, represents a large market segment across the globe.

Boohoo's employees are offered a range of perks which include competitive bonus plans and long-term financial security with pension plans. Boohoo also focuses on employee wellness with onsite gyms, brake hose replacement free healthcare cash plans, and mental health support. The company is also well-known for its commitment to size inclusivity, with detailed clothing size charts that help shoppers find the right fit.

Amazon

As the world's largest online retailer, Amazon's UK branch has a huge assortment of shoes, clothing and accessories. You can also purchase items for your home, groceries and tools for DIY. The site also has a wide range of international brands and products.

Other online shops worth a look include River Island for fashion-led pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear like a lot more expensive than they actually are, and Lavish Alice which is a go to for couture inspired designs which are perfect for dressed up or casual days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department chain of stores, is a must-see Safavieh Woven Rug For Living Space fashion-conscious shoppers. Their range includes modern electronics and cosmetics. They also stock a wide selection of household products like unique tea caddies.