Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK's leading department stores. Find brands like Reformation, Rixo, and Ganni and more, including beauty and homewares, tech and more.

ASOS offers 850+ brands in petite, tall and curve ranges. Oh Polly is a favorite of influencers, stocks two-piece body-con sets and two-piece dresses. Nasty Gal, a well-known brand, focuses on vintage inspired styles. BooHoo, the fast-fashion giant, offers womenswear at a reasonable price.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious consumers in their twenties in mind. The company initially raised startup funds by selling inexpensive replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing, as it would yield the highest returns.

The ASOS website has a wide variety of sizes and items, including maternity and plus size clothes accessories, shoes and stationary. The ASOS website also has various fashion guides, #AsSeenOnMe and other content that will encourage. Customers can also add items to a wish list and create private boards to organize their favorites.

The ASOS mobile app provides seamless shopping with the synchronization of your saved items and quick checkout. The app shows stock information to prevent disappointment if an item is not in stock. This feature is an excellent example of how retailers can leverage e-commerce to increase customer engagement and increase loyalty.

George at ASDA

George, the fashion brand of Asda was established in 1989. It provides clothes for women, men and children. The brand offers a range of clothing that is affordable and ethically made. Customers can buy clothing online, at over 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet luxe trend and includes pieces made from cotton, linen, and silk blends. The collection includes slouchy suit, ribbed separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and go up to about 77 pounds (for full suits).

As a fast-fashion retailer, ASDA George creates new store planograms and instructions "generally every six weeks". The company uses Visual Retailing's retail planning software to modernize and enhance its planning process. This enables it to send briefs and visual layouts of merchandising with incredible speed and efficiency. StyleShoots is a multi-purpose photography machine, takes garments off the background and uploads them into Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores are provided with the same information.

Debenhams

Debenhams, one of the oldest department stores, offers a variety of clothing and other items. It also offers a wide range of brands and offers regular sales and discounts. The company also offers various services to help its customers locate the products they're searching for.

The store was founded in London in 1778, initially as a drapers' shop. Over the years it has evolved into a massive chain of department stores with a global presence. It is a leading retailer of fashion, known for its exclusive designer brands and clothing. It has a significant online presence.

Debenhams continues to run its online business despite some stores closing due to the COVID-19 Pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. This acquisition demonstrates the growing power shift away from bricks and mortar retailers to their more agile online counterparts. This trend is expected to continue as the number of consumers continues to decline in physical stores.

Topshop

Topshop is a fashion retailer that sells men's and Women's Padded Shapewear clothes as well as accessories. It has different lines including Boutique, Collections, and Style. The company provides stylist services that suggest clothing based on the user's personality. This is an excellent feature for people who are unsure or novices.

The company's fortunes have taken a turn for the worse and now it appears like the entire Arcadia group - including Dorothy Perkins, Topshop and Boohoo could be on the verge of collapse (Yahoo Finance 2012). However, the company's fortunes have changed towards the downwards and it appears like the whole Arcadia group that includes Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest that a high-street customer could be to catwalk style. But this was the reason it went under. Asos and Boohoo started offering the same styles that were trending at a cheaper price. Shops were shut down by the tens of thousands.

Unintentionally

Missguided is a UK fashion website that sells on-trend pieces, inspired by celebrity style. Its website is feminine in theme with pink and white. It also showcases female models and clothes on its website. The website offers free next-day delivery and a student discount for customers.

The site is targeted at the 16-34 age group and has many products. The brand is a competitor of Boohoo, a retailer of fashion which also sells trendy clothes for the same market. Its website displays bold headings and includes images of clothes items. Boohoo allows customers to join their newsletter and receive emails about new products.

The company was created by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Wahl Grooming Kit Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers in more than 100 countries. The company's own fashion clothing line is designed and Kitchen Butter Crock sourced mostly in the United Kingdom. In addition to its own label the company also carries brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits through selling to young people seeking fashionable and trendy clothes at affordable prices. This demographic, which consists of people under the age of 30, represents a massive market segment globally.

Boohoo's employees receive a number of benefits which include competitive bonus plans and long-term financial security with pension plans. The company prioritizes employee health with gyms on-site as well as free healthcare cash plans and mental support. The company is also known for its dedication to sizing diversity, with detailed clothing size charts that allow shoppers to find the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy food items, household goods and DIY tools. The site features a variety of international brands and product.

Other online shops worth a look include river island for trend led pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear like a lot higher priced than they actually are and Lavish Alice which is a go to for couture inspired designs that are great for both dressed up or dressed down days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

Department chain store John Lewis is another must-visit for those who love fashion, considering that their collections span all major categories, including electronic products and cosmetics that are cutting-edge. They also have a wide selection of household products, such as unique tea caddies.