Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's top department stores. Find brands like Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and much more.

ASOS has 850+ brands across petite, tall and curvaceous styles. The most popular among the influencers Oh Polly sells two-piece sets and body-con dresses while the cult favorite Nasty Gal is focused on vintage-inspired styles. BooHoo, the fast-fashion giant offers womenswear at a reasonable price.

ASOS

ASOS was founded in 2000 with the fashionable shopper in their twenties as its primary target market. The company was able to raise funds to start its business by selling cheap copies of celebrity fashions such as the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing since it would bring the best returns.

The ASOS website has a wide range of sizes and products including maternity and extra size clothing, accessories, shoes, and stationary. It also offers a variety of style guides and #AsSeenOnMe content that give inspiration. Customers can also add items to their wish list and create private boards to organize their favorite items.

The ASOS mobile app offers seamless shopping, including the synchronization of items saved and a quick checkout. The app also shows stock information, which helps to avoid disappointment when items are not in inventory. This is an excellent illustration of how retailers can utilize e-commerce to improve customer engagement and build brand loyalty.

George at ASDA

George, Asda's fashion brand, was founded in 1989. It offers clothing for women, men and children. The brand offers a variety of affordable and ethically-sourced clothing. Customers can purchase clothing online, in more than 500 Asda stores, and on the George website.

The new collection taps into the quiet luxury' trend, with pieces made from silk, cotton and linen blends. The collection includes slouchy suits, ribbed separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for complete suits.

As a fast-fashion retailer, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernise its planning process and ensure it is future-proof. This enables it to send briefs and Vimeo merchandising layouts with unparalleled speed and simplicity. It also increases efficiency. The company also makes use of StyleShoots all-in-one photography equipment, that instantly remove garments from their backgrounds and are uploaded into the Visual Retailing system for instant use in VM layouts. This helps to increase merchandising compliance and ensure that all its stores receive the same information.

Debenhams

Debenhams is one of the oldest department stores, Sensi Smart Thermostat offers a variety of clothing and other items. It also has a large range of brands and offers regular sales and discounts. Additionally the company provides a variety of services to help customers locate what they're searching for.

The retailer started in London in 1778, initially as a drapers' shop. In the following years, it grew into a major department store chain with a global presence. It is a renowned retailer of fashion that is renowned for its exclusive brands and designer clothing. It also has an extensive online presence.

Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 Pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. This acquisition demonstrates the growing power shift away from brick-and mortar retailers to their more agile online counterparts. This trend is expected continue as sales at physical stores continue to fall.

Topshop

Topshop is an online fashion retailer. It sells clothes for women and men, as well as accessories. It has different collections like Boutique, Collections, and Style. The company provides stylist services that recommend clothes according to the user's personality. This is a fantastic option for fashion-conscious or those who aren't sure.

The company's fortunes have changed towards the downwards, and now it looks like the entire Arcadia group - including Dorothy Perkins, Topshop, and Boohoo - could be in danger of crashing (Yahoo Finance 2012). However the company's fortunes have taken a turn to the negative and it appears like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest a high-street customer could be to catwalk style. But this was the reason it went under. When Asos and Boohoo started offering the same trendy trends at a lower cost, customers stopped visiting the shops in droves.

Misguided

Missguided is a UK fashion site that sells trendy pieces inspired by celebrity style. The site has a feminine theme, with white and pink. On its website, it showcases a variety of models and clothing products for women. The site offers free next-day delivery as well as discounts for students.

The site has a wide variety of merchandise and is targeted at 16-34 year olds. The brand is a part of Boohoo, a clothing retailer that also offers trendy clothing for the same market. The website is adorned with bold headings and features pictures of clothing items. Boohoo also lets users sign up to their newsletter and receive updates about new products.

Nitin Pasi founded the company in the year 2000, describing its style as "Kardashianesque". In 2022 Missguided was placed in administration, with millions of dollars owed to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers in more than 100 countries. Its own brand of fashionable clothing is designed and sourced mostly in the United Kingdom. In addition to its own label, the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits through selling to young people looking for fashionable and trendy clothes at a low cost. This segment, which is comprised of people under 30 years old is a significant market in the world.

Boohoo employees enjoy a variety of benefits, including pension plans and bonus programs. The company also prioritizes employee health with gyms in the workplace, free healthcare cash plans, and mental health services. The company is also known for its commitment to size inclusivity and has detailed chef jacket size 48 charts enabling shoppers to find the perfect size.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide range of clothing, footwear and accessories. You can also buy food items, household products and DIY tools. The site also offers a variety of international brands and products.

Other online shops worth checking out are River Island for fashion-led pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look like a lot more expensive than they are and Lavish Alice, which is a go to for fashion-forward designs which are perfect for dressed up or dressed down days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their selection includes a wide range of cosmetics and the latest electricals. They also offer a broad selection of household products including unique tea caddies.