Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothing at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS offers more than 850 brands across petite, tall, and curve collections. The most popular among the influencers Oh Polly sells two-piece sets and body-con dresses, while cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo the fast-fashion juggernaut provides affordable womenswear.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was designed with fashion-conscious shoppers in their twenties in mind. The company initially raised startup funds through the sale of cheap copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing as it would provide the highest returns.

The ASOS website has a range of sizes and products including maternity clothing plus-size clothes, accessories, stationary and shoes. It also has a selection of trend guides and #AsSeenOnMe content to give inspiration. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides seamless shopping that includes the synchronization of your saved items and quick checkout. The app also displays inventory information, which can help keep customers from disappointment when items are not in stock. This is a great example of how retailers can use online shopping to increase customer engagement and increase loyalty.

George at ASDA

George, Asda's fashion brand, was founded in 1989. It provides clothing for men, woman, and children. The brand offers a range of clothing that is priced affordably and ethically procured. Customers can buy clothing online, at more than 500 Asda stores, and on the George website.

The collection is influenced by the 'quiet' trend and features pieces made from linen, cotton and silk blends. The line features slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and increase to 77 pounds (for full suits).

ASDA George, a fast fashion retailer, creates new store plans and guidelines "generally every six weeks". Visual Retailing's retail planning software to modernize and ensure the future-proofing of its planning process. This enables it to provide briefs and visual merchandising layouts with unparalleled speed and efficiency. The company also uses StyleShoots all-in-one photography machines, which instantly remove garments from their backgrounds and are uploaded to the Visual Retailing system for instant use in VM layouts. This improves merchandising consistency and ensures that all stores are provided with the identical information.

Debenhams

Debenhams is one of the UK's most historic department stores, and provides a variety of clothes and other products. It also offers a wide selection of brands and has regular sales and discounts. The company also provides a range of services to help its customers locate the products they are seeking.

The first store opened in London in 1778, as a drapers' store. In the past, it has expanded into a huge chain of department stores with global reach. It is a top fashion retailer, known for its exclusive brands and designer clothing. It has a large online clothes shopping websites uk presence.

While some Debenhams stores have shut down during the COVID-19 pandemic, it has continued to operate online shop. The company recently sold its brand and websites to Boohoo Group for PS55 million. The acquisition highlights the increasing power shift away from brick-and mortar stores to more agile online counterparts. This trend is likely to continue as physical store sales are expected to decrease.

Topshop

Topshop is an online retailer of fashion. It offers clothing for men and women and accessories. It has different collections, including Boutique, Collections and Style. The company also offers an option to style services that suggest clothes based on the persona of the customer. This is a fantastic option for fashion-conscious or those who aren't sure.

In the past, a visit to London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes, with the flagship store's cavernous interior full of clothes, shoes and makeup to discover as you walked its escalators with mirrors to the beat of pounding house music. However, the company's fortunes have taken a turn for the worse and it appears like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo - could be on the verge of collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest that a high-street customer could be to catwalk fashion. But this was the reason it went under. Asos and Boohoo began offering the same fashions at a cheaper price. Shops were closed by the thousands.

Missguided

Missguided, a UK-based fashion website, sells trendy pieces that are inspired by the style of celebrities. The website is feminine, with a the theme of white and pink. On its website, it also showcases a variety of models and clothing items for women. Customers can avail free next-day shipping and a discount for students on the website.

The site has a wide range of products and is geared towards 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer that also sells trendy clothing to the same audience. Its website displays bold headings and features images of clothing products. Boohoo also allows users to sign up to their newsletter and Online Shop get emails about new products.

The company was founded by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided went into administration, and owed millions to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online retailer of fast fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashionable clothing is designed and sourced mostly from the United Kingdom. The company also carries other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits through selling to young people who are seeking trendy and new clothes at affordable prices. This market segment, which is made up of people under 30 years old, represents a large market segment across the globe.

Boohoo's employees are offered a range of perks, including competitive bonus schemes and long-term financial security with pension plans. The company prioritizes employee health through gyms on-site, free healthcare cash plans and mental support. The company is well-known for its commitment to ensuring that sizes are inclusive. It offers detailed size charts for clothing to aid shoppers in finding the perfect fit.

Amazon

As the world's biggest online store Amazon's UK branch offers a vast assortment of shoes, clothing and accessories. You can also buy groceries, household goods and tools for DIY. The site features a variety of international brands and product.

Other online shops worth a look include river island for trend led pieces inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that appear much more expensive than they are and Lavish Alice, which is a go to for fashion-forward designs that are great for both dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the shop's designs.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their collection includes cosmetics and cutting-edge electricals. They also have a wide selection of household products, such as unique tea caddies.