Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothing to pyjamas in one of the leading department stores in the United Kingdom. Find brands such as Reformation, Rixo, and Ganni as well as beauty tech, homewares, and more.

ASOS has over 850 brands across petite, tall, 4X6 Gray Area Rugs and curve collections. Popular with the masses, Oh Polly offers two-piece sets and body-con dress styles, while the cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo, the fast-fashion giant provides affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was designed with fashion-conscious customers in their 20s in mind. The company raised money for its first venture by selling low-cost replicas of popular styles, like those worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing because it would bring the best returns.

The ASOS website has a wide variety of sizes and items, including maternity and plus size clothes accessories, shoes, and stationary. It also has a selection of fashion guides and #AsSeenOnMe content that inspire. Customers can add items to a wish list and create private boards to store their favorite items.

The ASOS mobile app offers an uncluttered shopping experience, including the synchronization of items saved and a quick checkout. The app also displays inventory information, which can help prevent disappointment when items are out of availability. This is a great illustration of how retailers can make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

George, Asda's fashion label was established in 1989. It offers clothing for women, men, and children. George offers a wide selection of affordable and ethically-sourced clothing. Customers can purchase clothing on the internet, in more than 500 Asda shops, and on the George website.

The collection is influenced by the 'quiet trend and includes pieces made of cotton, linen, and silk blends. The line features slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to about 77 pounds (for full suits).

ASDA George, a fast fashion retailer, creates new store plans and instructions "generally every six weeks". The company uses Visual Retailing's retail software to modernize and enhance its planning process. It can now send visual merchandising designs and briefs with unbeatable speed efficiency, speed, and ease. The company also utilizes StyleShoots all-in-one photography machines, which immediately remove clothing from their backgrounds. They can then be transferred into the Visual Retailing system for instant use in VM layouts. This aids in enhancing the compliance of merchandising and ensure that all of its stores have the identical information.

Debenhams

Debenhams is one of the oldest department store chains offers a variety of clothing and other items. It also features a great selection of brands and has regular sales and discounts. The company also offers various services to help its customers find the items they're searching for.

The store was established in 1778 as a draper's store in London. Over the years, it has grown into a major department store chain with a global presence. It is a top fashion retailer that is known for its exclusive brands and Designer Trolley Case clothing. It has a huge online presence.

Debenhams continues to run its online business despite some stores closing due to the COVID-19 Pandemic. Boohoo Group purchased the company's brand and websites for the sum of P55 million. The purchase highlights the growing power shift away from brick-and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of customers decreases in physical stores.

Topshop

Topshop is an online retailer of fashion. It sells clothing for both genders and accessories. It has different lines including Boutique, Collections, and Style. The company also offers an option to style services that recommend clothes according to the persona of the customer. This is an excellent feature for people who are unsure or beginners.

In the past, a visit to Oxford Street in London Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes and Boohoo, with the flagship store's awe-inspiring interior stuffed with makeup, shoes and clothes to peruse as you navigated its escalators mirrored to the beat of pounding house music. However the company's fortunes have taken a turn for the worse, and now it looks like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo may be nearing the brink of collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point that it was the closest shopper on the high street got to catwalk fashion however, this was what ultimately killed it. Asos and Boohoo began to offer the same fashions at a cheaper price. Shops were closed by the thousands.

Missguided

Missguided, a UK-based fashion website, sells trendy pieces that are inspired by the style of celebrities. The website is feminine, with a the theme of white and pink. On its website, it also features different models and clothing items for women. Customers can enjoy free next-day shipping and a student discount on the site.

The site is targeted towards 16-34 year-olds and has an extensive selection of products. The brand is a competitor vimeo of Boohoo, a retailer of fashion who also sells trendy clothes to the same target audience. The site features bold headings that include pictures of clothing. Boohoo lets users subscribe to their newsletter and receive updates regarding new products.

The company was founded by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers in more than 100 countries. The company's own fashion clothing line is designed and sourced mostly in the United Kingdom. In addition to its own label, the company also carries brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits by selling to young people seeking fashionable and modern clothing at low prices. This group, comprised of those who are younger than 30 years old is a significant market segment globally.

Boohoo employees have access to a range of benefits such as pension plans and bonus programs. The company is committed to employee health through gyms on-site, free healthcare cash plans and mental support. The company is well-known for its commitment to ensuring that sizes are inclusive. It offers comprehensive size charts for clothing to help shoppers find the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household goods and DIY tools. The site offers a wide range of international brands and product.

Other e-commerce shops worth checking out include river island for trend led pieces inspired by catwalks and celebrity style, Mango for affordable yet stylish Spanish clothes that look much more expensive than they are as well as Lavish Alice which is a top choice for designer inspired styles which are perfect for dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the shop's designs.

Department chain John Lewis is another must-visit for fashion-conscious shoppers, given that their selection spans every major category, including cosmetics and cutting edge electricals. They also have a wide selection of household products including unique tea caddies.