Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty tech, and much many more.

ASOS offers over 800 brands in petite, tall, and curve styles. Oh Polly, a favourite of celebs, offers two-piece body-con sets and two-piece dresses. Nasty Gal, a well-known brand, focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a variety of womenswear that is affordable.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was created with fashionable consumers in their twenties in mind. The company was able to raise funds for its first venture by selling copies of celebrity clothes, such as the ones worn by Kate Moss and Sienna Miller. However, a year later the founders Nick Robertson and harley-davidson Exhaust Susanne Clarke decided to focus exclusively on clothing as this would generate the highest profits.

The ASOS website offers a wide range of sizes and products including maternity and extra size clothing accessories, shoes, and stationary. The ASOS website also offers numerous trends guides, #AsSeenOnMe, and other content that can inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides an uncluttered shopping experience with synchronization of saved items and a quick checkout. Its app also displays stock information, which helps prevent disappointment when items are not in stock. This feature is an excellent illustration of how retailers can make use of online shopping to increase customer engagement and build loyalty.

George at ASDA

Established in 1989, George is Asda's supermarket fashion brand that offers clothing for men, women and children. The brand Vimeo offers a range of clothing that is affordable and ethically sourced. Customers can purchase clothing on the internet, in more than 500 Asda shops, and on the George Website.

The collection is inspired by the 'quiet' trend and features pieces made of linen, cotton, and silk blends. The collection includes slouchy suits as well as ribbed separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt, and go up to 77 pounds for full suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail planning software to modernize and enhance its planning process. This allows it to send briefs and layouts of merchandising with incredible speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photo machine, takes garments off the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This aids in enhancing merchandising compliance and ensure that all of its stores have the identical information.

Debenhams

Debenhams, one of the oldest department store chains offers various clothing items and other products. It also offers a wide assortment of brands, and offers regular sales and discounts. Additionally the company provides various services to help customers locate what they're searching for.

The store was founded in London in 1778 as a drapers' shop. In the following years, Vimeo it expanded into a major department store chain with a worldwide presence. It is a leading fashion retailer, known for its exclusive brands and designer clothes. It also has a substantial online presence.

While some Debenhams stores have shut down during the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase underscores the growing power shift from retailers weighed down by brick-and-mortar investments to their more agile online counterparts. This trend is expected to continue as the number of shoppers continues to decline in physical stores.

Topshop

Topshop is an online fashion retailer. It offers clothes for women and men and accessories. It has several different lines that include Collections and Boutique. The company also provides stylist services that recommend clothes according to the person's personal style and preferences. This is an excellent feature for people who are unsure or newbies.

The company's fortunes have changed towards the downwards, and now it looks like the entire Arcadia group - including Dorothy Perkins, Topshop, and Boohoo could be in danger of crashing (Yahoo Finance 2012). The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point of being the closest high-street shopper could get to catwalk fashion, but this was the reason it was ultimately sunk. Asos and Boohoo began to offer the same styles that were trending at lower prices. Shops were closed by the thousands.

Misguided

Missguided, a British-based fashion website, sells stylish pieces inspired by celebrity style. The website is feminine, with a the theme of white and pink. It also showcases female models and clothing items on its webpage. The website offers free next-day delivery as well as students can avail a discount for customers.

The site offers a broad variety of merchandise and is geared towards 16-34 year olds. The brand is a part of Boohoo, a clothing retailer that also offers trendy clothing for the same demographic. The website is adorned with bold headings and features pictures of clothes items. Boohoo also lets users join their newsletter and receive updates about new products.

Nitin Pasi was the founder of the company, describing the aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fashion-forward fashion based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. The company's own fashion clothing line is developed and produced in the United Kingdom. The company also sells other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits through selling to young people in search of fashionable and Vimeo trendy clothes at affordable prices. This market segment, comprised of those who are less than 30 years old, is an enormous market segment in the world.

Boohoo's employees receive a number of benefits that include competitive bonus programs and long-term financial security through pension plans. The company focuses on employees' health by providing gyms on site as well as free healthcare cash plans and mental support. The company is also renowned for its commitment to size inclusivity, with detailed clothing size charts enabling shoppers to find the perfect size.

Amazon

As the world's biggest online retailer Amazon's UK branch offers a wide range of clothes, Panasonic Lumix Macro Extension shoes and accessories. You can also purchase groceries, household goods and DIY tools. The site also offers a wide range of international brands and products.

Check out River Island for fashionable pieces inspired by celebrity style and catwalks, Mango for affordable but fashionable Spanish clothes, and Lavish Alison for couture inspired designs. These are great for dressing up or down. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department chain John Lewis is another must-visit for those who love fashion, considering that their collection spans across every major category, including cosmetics and cutting edge electricals. They also have a wide selection of household products, such as unique tea caddies.