Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware tech, and much many more.

ASOS offers over 850 brands in tall, petite and curvaceous ranges. Popular with the masses, Oh Polly offers two-piece sets and body-con dresses, while cult-favourite Nasty Gal focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a selection of womenswear that is affordable.

ASOS

ASOS was established in 2000 with fashionable shopper in their twenties as its primary target market. The company was able to raise funds for its first venture by selling cheap replicas of popular styles, like those worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus on clothing because it would bring the best returns.

The ASOS website offers a broad range of sizes and products including maternity and plus size clothing, accessories, shoes, and stationary. The ASOS website also offers a variety of trends guides, #AsSeenOnMe, and other content that could encourage. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers seamless shopping, including synchronization of saved items and quick checkout. The app also displays the status of stock, which helps to avoid disappointment when items are out of availability. This is a great example of how retailers can make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

Founded in 1989, George is Asda's supermarket fashion brand that offers clothing for men, women and children. George offers a selection of clothing that is priced affordably and ethically sourced. Customers can purchase clothing on the internet, in more than 500 Asda shops, and on the George website.

The new collection is a part of the 'quiet luxury' trend, featuring pieces crafted from silk, alicetarot.paul-it.com cotton, and linen blends. The collection includes slouchy suits as well as printed co-ords and ribbed separates. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and can go up to 77 pounds (for complete suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and Anti-Fog Polycarbonate Motorcycle Glasses guidelines "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to improve its planning process and ensure it is future-proof. It is now able to create visual merchandising layouts and briefs with unprecedented speed efficiency, speed, and ease. StyleShoots, a multi-purpose photography machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores receive the same information.

Debenhams

Debenhams is one of the most storied department store chains that provides a variety of clothes and other products. It also features a great assortment of brands, and offers regular sales and discounts. In addition the company provides various services to help customers locate what they're searching for.

The retailer began operations in 1778 as a draper's business in London. Over the years it has expanded into a large chain of department stores with global reach. It is a top retailer of fashion, renowned for its exclusive designer brands and clothing. It has a significant online presence.

While some Debenhams stores have shut down during the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The deal highlights the increasing power shift of retailers that are who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is expected continue as sales at physical stores continue to decline.

Topshop

Topshop is a retailer of fashion that sells women's and men's clothing as well as accessories. It has different lines including Collections, Boutique, and Style. The company also offers stylist services that suggest clothing according to the person's personal style and preferences. This is a great option for indecisive people or fashion beginners.

The company's fortunes have taken a turn towards the downwards and now it appears like the entire Arcadia Group - which includes Topshop, Dorothy Perkins, and Boohoo could be in danger of collapse (Yahoo Finance 2012). The company's fortunes took a turn for worse and now it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo -- could be on its way to collapse (Yahoo Finance, 2012).

What was the thing that saved Topshop in the past was its unique selling point that it was the closest high-street shopper could get to catwalk fashion, but this was what ultimately killed it. Asos and Boohoo started offering the same trend-setting styles at lower prices. Shops were shut down by the thousands.

Unintentionally

Missguided, a fashion-focused UK website, sells stylish pieces inspired by celebrity style. Its website is feminine in theme, with white and pink. On its website, it showcases a variety of models and clothing products for women. The site offers free next-day delivery and students can avail a discount for customers.

The site has a wide range of products and is targeted towards 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer who also sells trendy clothes to the same target audience. The site displays bold headings and features pictures of clothing items. Boohoo also allows users to sign up to their newsletter and receive updates about new products.

The company was created by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and quality Ignition Switch Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers across more than 100 countries. Its own brand of fashionable clothing is created and manufactured mostly in the United Kingdom. In addition to its own label, the company also sells brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a strategy that maximizes profits by catering to a younger demographic who seeks out the latest and trendy clothing at a bargain. This demographic, which consists of people under 30 years old is a huge market in the world.

Boohoo's employees are offered a range of benefits that include competitive bonus programs and long-term financial security with pension plans. The company prioritizes employee health through gyms on-site and free health cash plans and mental support. The company is also renowned for its commitment to size inclusivity and has detailed size charts that allow shoppers to find the perfect size.

Amazon

Amazon UK is the largest online store in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy items for your home, groceries and DIY tools. The site also has an extensive selection of international brands and products.

Other online shops worth a look include river island for trendy pieces inspired by catwalks and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear like a lot more expensive than they are and Lavish Alice which is a top choice for designer inspired styles that are great for both dressed up or casual days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

Department chain store John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across all major categories including cosmetics and cutting edge electricals. They also offer a great assortment of household items, including unique tea caddies.