Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothing to pyjamas at one the UK’s leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside homeware, beauty tech, and much more.

ASOS offers over 850 brands in petite, tall and curve ranges. The most popular among the influencers Oh Polly sells two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is focused on vintage-inspired styles. The fast-fashion giant BooHoo offers a selection of affordable womenswear.

ASOS

ASOS was established in 2000 with fashionable shopper in their twenties as its target audience. The company initially sought to raise startup funds by selling cheap replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. However, a year later the founders Nick Robertson and Susanne Clarke decided to focus on clothing, as this would generate the highest returns.

The ASOS website offers a wide selection of sizes and products, including maternity and plus size clothes accessories, shoes and stationary. It also features a range of style guides and #AsSeenOnMe content to give inspiration. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides seamless shopping that includes synchronization of saved items and quick checkout. The app shows stock information to avoid disappointment when an item is not in inventory. This is a great illustration of how retailers can leverage online shopping to increase customer engagement and increase loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It offers clothes for women, men, and children. George offers a selection of clothing that is priced affordably and ethically procured. Customers can shop on the internet, in over 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet luxe' trend and features pieces made of linen, cotton and silk blends. The collection includes slouchy suits, printed co-ords, and ribbed separates. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for complete suits.

As a fast-fashion retailer, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's retail software to modernise and future-proof its planning process. This allows it to send briefs and layouts for merchandising with unbeatable speed, simplicity, and efficiency. The company also utilizes StyleShoots all-in-one photography equipment, that instantly remove garments from their backgrounds and can be uploaded to the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores receive the same information.

Debenhams

Debenhams is one of the most storied UK department stores, offers an array of clothing and other products. It offers a wide range of brands, and there are regular discounts and sales. The company also offers various services to help its customers locate the products they are looking for.

The first store opened in London in 1778, as a drapers' store. Through the years, it has grown into a large chain of department stores with a global presence. It is a major retailer of fashion and is known for its exclusive designer brands and clothing. It also has a substantial online presence.

While some Debenhams stores have shut down during the COVID-19 pandemic, it has continued to operate online shopping websites for clothes. Boohoo Group purchased the company's websites and brand for a sum of PS55million. The purchase highlights the growing power shift away from brick-and mortar retailers to more agile online counterparts. This trend is expected to continue as the number of customers continues to decline in physical stores.

Topshop

Topshop is an online fashion store. It sells clothing for both genders and accessories. It has a variety of lines that include Collections and Boutique. The company also offers an option to style services that recommend clothes according to the persona of the customer. This is a great feature for indecisive people or fashion beginners.

In the past, a trip to London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes, with the flagship store's cavernous interior full of clothes, shoes and makeup to explore as you navigated its escalators with mirrors to the beat of pounding house music. The company's fortunes took a turn for worse and now it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest high-street shopper could be to catwalk style. But this was the reason it went under. When Asos and Boohoo started offering the same bang-on-trend trends at a lower price, shoppers quit visiting the shops in droves.

Missguided

Missguided, a UK-based fashion website, sells fashionable pieces that are inspired by the style of celebrities. Its website is feminine with the theme of white and pink. It also features a variety of female models and clothing items on its webpage. The site provides free next-day delivery and a student discount for customers.

The site has a broad selection of products and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo, a fashion retailer that also sells on-trend clothes for the same market. The website features bold headings with pictures of clothing. Boohoo lets users subscribe to their newsletter and receive updates on new products.

The company was established by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided was placed in administration, owing millions to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers in over 100 countries. Its own brand of fashion clothes is designed and made mainly in the United Kingdom. In addition to its own label the company also carries brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The brand's business model is based on a strategy that maximizes profits by catering to a younger demographic that craves new and on-trend clothes at a reasonable price. This market segment, comprised of those who are less than 30 years old, is an enormous market segment in the world.

Boohoo's employees are offered a range of benefits that include competitive bonus programs and long-term financial security with pension plans. The company is committed to employees' health by providing gyms on site, free healthcare cash plans, and mental health support. The company is also renowned for its commitment to size inclusivity with precise size charts that allow shoppers to find the perfect fit.

Amazon

As the world's biggest online store Amazon's UK branch has a huge range of clothes, shoes and online shopping other accessories. You can also buy food items, household products and tools for DIY. The site also has a variety of international brands and products.

Other e-commerce shops worth checking out include river island for trendy pieces inspired by catwalks and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear a lot more expensive than they are as well as Lavish Alice which is a go to for couture inspired designs that are great for both dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the site's looks.

John Lewis, a department chain of stores, is a important place to visit for those who love fashion. Their collection includes modern electronics and cosmetics. They also offer a broad selection of household products, such as unique tea caddies.