Marketing Content Examples For B2B Businesses

The best marketing content resonates with customers on an emotional level. It offers fresh ideas and insights to help people tackle issues.

The best marketing content is engaging, whether it's an eye-catching video or a meticulous white paper. It is valuable to its audience and achieves its branding goals. Learn from these eight branded content examples that do it right:.

Blog Posts

Blog posts are a well-known type of marketing content that businesses use to share insights, thoughts and stories on their website. They can be educational or cover any topic. They may include polls, audio, video or images to make the content more interesting. This improves the on-page SEO (search engine optimization).

Creating high-quality blog posts starts with conducting market research to find and confirm some important facts about your target audience. Once you know your audience's preferences and interests then you can begin brainstorming and writing.

Blog posts can be classified into various categories, such as how-tos, listsicles, and infographics. Creating these types of blog posts ensures that your site is full of variety and offers the value your audience expects to discover when they visit.

A blog post that explains how to do something is a good example. It can help your audience learn new skills and help them solve a problem. This makes it a crucial piece of content for marketing that keeps your audience interested. A curated collection is a special kind of blog post that provides numerous real-world examples to demonstrate a point. This type of blog post could also be used as a marketing tool to increase the credibility and visibility of a brand.

Case Studies

Case studies are not as sexually attractive as a viral blog post however they are one of the most effective marketing content pieces you can create. They are great for showcasing expertise and building trust with potential customers. A great case study is designed to help your audience solve an issue by demonstrating how your company's product or service helped another customer with a similar issue.

Use videos and infographics to make your case study more engaging. Be careful not to turn your case studies into adverts as this will reduce the credibility of your company. Instead, concentrate on creating a useful resource that will inspire and empower your readers.

You can also use case studies to showcase testimonials from clients and user-generated content (UGC). This helps build trust and makes your site more credible. UGC is most efficient when it is supported by data.

White Papers

Contrary to feature articles and blogs, white papers are typically long-form and offer a deeper depth of research and information. B2B companies utilize them to show the power of their thinking or to offer unique perspectives to help readers make buying decisions, gain knowledge about an industry, or resolve business problems.

Due to their high quality of deep content They are a fantastic tool for building trust with casual readers and positioning companies as a trusted source of knowledge. They also aid in guiding potential customers through the sales funnel.

White papers can be found in various forms but the most effective ones are designed for specific audiences. This means everything from the tone of voice to the distribution strategy should be designed to appeal to your ideal reader.

White papers typically contain research findings, but it's not difficult for them to be a bit too much in the realm of theory without giving readers practical examples. Backgrounders and problem-solving papers must include some type of success stories to keep readers interested. In addition, interactive designs are increasingly popular in white papers. They allow the reader to filter charts and tables to focus on only the information they are looking for. This makes it easier for the reader to digest and move through the sales funnel.

Videos

Videos are a great way to engage your audience. They're also a great method of marketing in a dynamic and interactive manner. They're perfect for capturing your audience's attention and also presenting complex concepts with ease.

Some of the most popular video types are instructional videos, demonstrations, and tutorials. These videos are designed to assist your customers in learning about your products and services, while also increasing customer loyalty.

These videos are a great way to highlight your expertise in your field and can be utilized on social media, as blog posts, or even as an element of a sales presentation. These videos can be an excellent way to connect with your audience. Particularly, if they're relevant and connect to current events or movements.

If you're releasing an animated explainer video or a live Q&A session testimonials are a great method to build trust with your customers and encourage new prospects to buy your product. You can ask your current customers to share their experiences with your brand, or hop on Reddit and hold an AMA (Ask Me Anything) session. You can also create screen sharing videos and how-to videos that are targeted at specific pain points. If you have an ecommerce solution that helps small to mid-sized businesses run their online stores, title your video "How to Create Shopify Store". This will help it rank in search engines.

Testimonials

Testimonials can also be used as social proof to help people believe in a company. They can be in text or video format, and are a great tool to boost sales and improve a company's online image.

Testimonial content is beneficial because it focuses attention on the needs of the client and how the company's product or service solved their problems. It also helps establish credibility for the company since it demonstrates others who have had the benefit of the product.

If you decide to use testimonials, make sure you include the name, title, and company to increase their credibility. It is also crucial to make the testimonials as authentic as you can by using a face of the person who wrote them. This will also help to create a connection between the consumer and the brand.

While some businesses choose to have separate testimonials pages however, you can also incorporate them into other pages on your website. If a testimonial mentions an item, for example it can be displayed in the relevant product page or checkout page. This method will ensure that the page being viewed less often than other pages and will still give the same social evidence.

Interactive Landing Pages

Utilizing interactive elements on landing pages boosts the level of engagement of visitors. This kind of content can help your brand to convert visitors into leads. Instead of being a static website that has the standard sign-up form and other marketing content, interactive pages can offer an experience that is enjoyable for your visitors.

This interactive landing page for Mooala's dairy-free dairy milk takes an engaging approach to keep the visitor interested. The page includes a simple sign-up form with several options, which speeds up the process of converting further.

This interactive landing page from TransferWise is another example. The first screen offers real-life stories of success and social proof to reassure prospective customers that the service is worth it and then lets them fill out a simple form to find out more details about how the service functions.

For b2b content marketing marketers who sell high-end products landing pages are an opportunity to build an inventory of leads. In exchange for Marketing Content Examples contact details you can offer an eBook or webinar or free trials or other content that could draw people to sign up.

Headache Trackers

At the point of consideration at the time the customer has identified their problem and is looking for solutions, content should educate users about headache triggers and treatments. Examples include infographics that provide data on the top causes of headaches, or white papers that present exclusive research into the science behind headache treatments. White papers require readers to share their email address to gain access which helps to build credibility and trust with prospective customers. Headache trackers, apps that help users monitor things like their intake of food and stress levels, could also be useful content for the process of evaluating, Minen says. Minen advises users to be cautious when drawing conclusions based on the data from their tracking. It could not reflect the true nature of the triggers for headaches.