Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothes at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty technology and more.

ASOS offers more than 850 brands in petite, tall, and curve styles. Influencer favourite Oh Polly offers two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo, the fast-fashion giant, offers affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashionable shopper in their twenties as its primary target market. The company initially raised funds by selling cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would bring the best returns.

The ASOS website has a wide selection of sizes and products including maternity and plus size clothing accessories, shoes and Vehicle Dashboard Kit stationary. The ASOS website also offers various trends guides, #AsSeenOnMe, and other content that can help inspire. Customers can add items to a wish list and create private boards to organize their favorite items.

The ASOS mobile app provides an uncluttered shopping experience that includes the synchronization of your saved items and a quick checkout. Its app displays stock information to help prevent disappointment when an item is not in availability. This is an excellent illustration of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It has clothing for men, woman, and children. The brand offers a variety of affordable and ethically sourced clothing. Customers can buy clothing on the internet, in over 500 Asda stores, as well as on the George website.

The collection is influenced by the 'quiet trend and includes pieces made of cotton, linen, and silk blends. The collection includes slouchy suits, printed co-ords and ribbed separates. Prices start at 12 pounds for a 100% Supima cotton T-shirt, and go up to 77 pounds for full suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernise its planning process and make it future-proof. This enables it to send briefs and visual merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photography machine, takes garments off the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the UK's most historic department stores, and offers a wide range of clothes and other products. It has a broad selection of brands, and offers regular sales and discounts. In addition the company provides various services to help customers find what they're looking for.

The store was founded in London in 1778, as a drapers' store. In the following years, it has grown into a large department store chain with a worldwide presence. It is a renowned fashion retailer, known Halo Sleepsack For Girls its exclusive brands and designer clothes. It also has an extensive online presence.

While a few Debenhams stores have closed due to the COVID-19 pandemic, the company has continued to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. This acquisition demonstrates the growing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is expected to continue as the number of shoppers is declining in physical stores.

Topshop

Topshop is a fashion store that sells men's and women's clothes, as well as accessories. It offers a variety of collections, including Collections and Boutique. The company also offers stylist services that suggest clothes according to the person's personal style and preferences. This is a great option for people who are unsure or novices.

In the past, a visit to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes which was the most famous store's cavernous interior full of makeup, shoes, and clothes to explore as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. The company's fortunes turned to the negative and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo may be on its way to collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point that it was the closest high street shopper was to catwalk fashions, but this was what ultimately killed it. Asos and Boohoo began to offer the same fashions at a lower cost. Shops were shut down by the thousands.

Misguided

Missguided is a UK fashion site that sells trendy pieces inspired by celebrity style. Its website has a feminine theme, with white and pink. It also features a variety of female models and clothes on its website. Customers can get free next-day shipping and a student discount on the website.

The site has a broad selection of products and is geared towards 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer who also sells trendy clothes to the same target audience. The site has bold headings that include pictures of clothes. Boohoo allows customers to sign up to their newsletter and receive updates about new products.

Nitin Pasi founded Missguided in 2000. He described the style as "Kardashianesque". In 2022 Missguided went into administration, with millions of dollars owed to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online retailer of fashion-forward fashion based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own fashion label is developed and produced in the United Kingdom. The company also sells other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is based on a concept that maximizes profits by catering to a younger audience who seeks out the latest and trendy clothing at a bargain. This market segment, which is made up of people under 30 years old, represents a large market segment across the globe.

Boohoo employees enjoy a variety of benefits that include pension plans as well as bonus plans. The company also prioritizes employees' health and wellness by offering gyms on site as well as free healthcare cash plans, and mental health services. The company is also renowned for its commitment to size inclusivity and has detailed size charts enabling shoppers to find the right fit.

Amazon

Amazon UK is the largest online store in the world. It has a broad assortment of footwear, clothing and accessories. You can also buy groceries, household goods and tools for DIY. The site also has a wide range of international brands and products.

Visit River Island for stylish pieces inspired by the style of celebrities and catwalks, Mango for affordable but stylish Spanish clothes and Lavish Alison for couture inspired designs. These are perfect to dress up or down. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department store chain, is another important place to visit for those who love fashion. Their selection includes a wide range of cosmetics and the latest electricals. They also offer a great selection of household products, such as unique tea caddies.