Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothing at one of the UK's top department stores. Shop for brands such as Reformation, Rixo, and Ganni, along with beauty and homewares, tech and much more.

ASOS offers over 850 brands in tall, petite and curvaceous ranges. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con set. Nasty Gal, a cult favourite brand focuses on vintage inspired styles. BooHoo, the fast-fashion giant, offers womenswear at a reasonable price.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was founded with fashionable shoppers in their twenties in mind. The company initially raised funds by selling inexpensive replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. However, a year later founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing as it would yield the highest returns.

The ASOS website has a wide range of sizes and products including maternity and plus size clothing, accessories, shoes, and stationary. The ASOS website also provides various trend guides, #AsSeenOnMe and other content that can help inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app provides an effortless shopping experience with saved items being synced and a speedy checkout. The app also shows inventory information, which can help keep customers from disappointment when items are out of inventory. This is an excellent illustration of how retailers can utilize e-commerce to improve customer engagement and increase brand loyalty.

George at ASDA

George, Asda's fashion brand, was founded in 1989. It offers clothing for men, woman, and children. George offers a wide selection of reasonably priced and ethically sourced clothing. Customers can shop online, in more than 500 Asda stores, and on the George Website.

The collection is inspired by the 'quiet' trend and features pieces made of cotton, linen, and silk blends. The line includes slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds for Safavieh Modern Chair a 100% Supima cotton T-shirt and go up to 77 pounds for complete suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's software for retail planning is used by the company to modernise its planning process and ensure it is future-proof. It is now able to create visual merchandising layouts and briefs at a rate that is unprecedented efficiency, speed, and ease. StyleShoots, a multi-purpose photography machine, removes garments from the background and then uploads them into Visual Retailing for immediate Basic Use Torch Head in VM Layouts. This can help increase merchandising compliance and ensure that all of its stores are provided with the same information.

Debenhams

Debenhams is one of the oldest department store chains, which provides a variety of clothing and other items. It has a variety of brands, and there are regular sales and discounts. Additionally the company provides various services to help customers find what they're seeking.

The first store opened in 1778 as a draper's business in London. Through the years, it has grown into a huge department store chain with a worldwide presence. It is a leading retailer of fashion that is renowned for its exclusive brands and designer clothes. It also has a substantial online presence.

Debenhams has continued to operate its online store despite stores closing during the COVID-19 Pandemic. Boohoo Group purchased the company's website and brand for PS55million. The purchase underscores the growing power shift of retailers that are weighed down by brick-and-mortar investments to their more agile online counterparts. This trend is expected to continue as physical store sales continue to decline.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothing as well as accessories. It offers different collections, including Boutique, Collections, [empty] and Style. The company offers an option to style services that suggest clothes based on the individual's style. This is an excellent feature for fashion-conscious or those who aren't sure.

The company's fortunes have changed towards the downwards, and now it looks like the entire Arcadia group - including Dorothy Perkins, Topshop and Boohoo - could be on the verge of crashing (Yahoo Finance 2012). However, the company's fortunes have shifted to the negative, Industrial Wire Wheel Brush (Vimeo.com) and now it looks like the whole Arcadia group that includes Topshop, Dorothy Perkins and Boohoo - could be in danger of going under (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point as the closest shopper on the high street was to catwalk fashions, but this was what ultimately killed it. Asos and Boohoo started offering the same trend-setting styles at a lower cost. Shops were closed by the tens of thousands.

Missguided

Missguided, a fashion-focused UK website, sells trendy pieces inspired by the fashion of celebrities. Its website is feminine with a pink and white theme. It also features a variety of female models and clothes on its website. The site offers free next-day delivery and students can avail a discount for customers.

The site is targeted at the 16-34 age group and has an extensive selection of products. The brand is a rival of Boohoo, a retailer of fashion who also sells trendy clothes to the same audience. The site features bold headings with pictures of clothes. Boohoo also lets users sign up to their newsletter and get emails about new products.

Nitin Pasi was the founder of Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022 Missguided went into administration, with millions of dollars owed to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own fashion label is developed and produced in the United Kingdom. The company also sells other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is based on a concept that maximizes profits by selling to a younger demographic who seeks out the latest and trendy clothes at a reasonable price. This market segment, which is made up of people under 30 years old, represents a huge market segment worldwide.

Boohoo's employees are offered a range of benefits that include competitive bonus programs and long-term financial security via pension plans. The company is committed to employees' health by providing gyms on site as well as free healthcare cash plans and mental assistance. The company is known for its commitment to ensuring that sizes are inclusive. It offers comprehensive size charts for clothing sizes to help shoppers find the right fit.

Amazon

As the world's biggest online retailer, Amazon's UK branch offers a wide assortment of shoes, clothing and accessories. You can also buy food items, household goods and tools for DIY. The site also features an extensive selection of international brands and products.

Other e-commerce shops worth checking out are river island for trendy pieces inspired by catwalks and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look like a lot more expensive than they actually are, and Lavish Alice which is a must-visit for designer inspired styles that can be worn dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the site's looks.

John Lewis, a department store chain, is another must visit for fashion lovers. Their collection includes a wide range of cosmetics and the latest electricals. They also have a wide range of household items including unique tea caddies.