Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothing to pyjamas at one the UK’s leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside homeware, beauty tech, and much more.

ASOS offers over 850 brands in petite tall, tall, and curve styles. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con sets. Nasty Gal, a popular brand that is renowned for its vintage inspired styles. BooHoo the fast-fashion juggernaut provides affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashionable shopper in their twenties as its primary target market. The company initially sought to raise startup funds by selling inexpensive copies of fashions worn by celebrities like Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing since it would yield the best returns.

The ASOS website offers a wide range of sizes and types, including maternity clothes, plus-size clothing, accessories including shoes and stationary. It also offers a variety of trend guides and #AsSeenOnMe posts to give inspiration. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app provides an effortless shopping experience with saved items being synced and a quick checkout. The app shows stock information to prevent disappointment if an item is not in availability. This is a great example of how retailers could use e-commerce technology to increase customer engagement and increase brand loyalty.

George at ASDA

The brand was established in 1989. George is Asda's fashion brand that offers clothes for women, men, and kids. The brand offers a variety of reasonably priced and ethically sourced clothing. Customers can shop online, at over 500 Asda stores, as well as on the George website.

The new collection taps into the 'quiet luxury' trend, with pieces made of cotton, silk, and linen blends. The collection features slouchy suits, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, develops new store plans and guidelines "generally once every six weeks". Visual Retailing's retail-planning software is employed by the company to improve its planning process and ensure it is future-proof. It can now send visual merchandising designs and briefs with unprecedented speed efficiency, speed, and ease. The company also makes use of StyleShoots all-in-one photography machines, which immediately remove clothing from their backgrounds. They can then be transferred into the Visual Retailing system for instant use in VM layouts. This can help increase merchandising compliance and ensure that all its stores are provided with the same information.

Debenhams

Debenhams is one of the UK’s oldest department store chains, has various clothing items and other items. It has a variety of brands, and also regular sales and discounts. Additionally the company provides a variety of services to help customers locate what they're looking for.

The store was founded in London in 1778 as a drapers' shop. Through the years, it has evolved into a huge department store chain with an international presence. It is a major retailer of fashion and is known for its exclusive designer brands and clothing. It has a huge online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's brand and websites for PS55million. This transaction demonstrates the growing power shift from retailers who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is likely to continue as the number of shoppers decreases in physical stores.

Topshop

Topshop is a fashion store that sells men's and women's clothing as well as accessories. It offers a variety of lines, including Collections and Boutique. The company provides an option to style services that suggest clothing based on the persona of the customer. This is an excellent feature for Vimeo.com fashion novices or people who are unsure.

The company's fortunes have changed to the negative and now it appears like the entire Arcadia Group - which includes Dorothy Perkins, Topshop, and Boohoo could be in danger of collapse (Yahoo Finance 2012). However the company's fortunes have taken a turn to the negative and it appears like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest that a high-street shopper could get to catwalk style. However, this is what killed it. When Asos and Boohoo started offering the same fashions at a lower cost, customers quit visiting the stores in a flurry.

Misguided

Missguided is a UK fashion site that sells on-trend pieces, inspired by celebrity style. Its website is feminine in theme that features white and pink. It also features different female models and clothes on its website. Customers can enjoy free next-day delivery and a special discount for students on the site.

The site is targeted towards those aged 16-34 and offers many products. The brand is a rival of Boohoo, a fashion retailer that sells on-trend clothes for the same market. The site has bold headings with pictures of clothing. Boohoo allows customers to sign up for their newsletter and get emails about new products.

The company was founded by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided went into administration, with millions of dollars owed to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It serves customers in more than 100 countries. Its own brand of fashionable clothing is created and manufactured mainly in the United Kingdom. In addition to its own label the company also carries brands like Pretty Little Thing, Nasty Gal, Miss Pap, Drone Wrap For Mavic Pro and Coast.

The business model of the brand is based on maximising profits by selling to young people who are in search of fashionable and trendy clothes at a low cost. This market segment, comprised of those who are less than 30 years old, is a huge market segment worldwide.

Boohoo employees enjoy a variety of benefits that include pension plans as well as bonus programs. The company is committed to employees' health by providing gyms on site, free healthcare cash plans and mental assistance. The company is also known for its commitment to size inclusivity with precise size charts that help shoppers find the perfect fit.

Amazon

As the world's largest online store Amazon's UK branch offers a vast assortment of shoes, clothing and accessories. You can also buy items for your home, groceries and DIY tools. The site also features an extensive selection of international brands and products.

Other e-commerce shops worth checking out are river island for trendy pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look a lot more expensive than they actually are and Lavish Alice, which is a go to for couture inspired designs that are great for both dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the website's fashions.

Department chain John Lewis is another must-visit for fashion lovers, given that their collections span all major categories, including cosmetics and cutting edge electricals. They also have a broad assortment of household items, including unique tea caddies.