Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothing at one of the UK's most renowned department stores. Find brands like Reformation, Rixo, and Ganni and more, including beauty tech, homewares, and more.

ASOS offers over 850 brands in petite tall, tall, and curvaceous collections. Oh Polly is a favorite of celebrities, has two-piece dresses and body-con set. Nasty Gal, Rubbermaid Mobile Organizer a popular brand that is renowned for its vintage inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a selection of womenswear that is affordable.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was designed with fashion-conscious shoppers in their twenties in mind. The company raised funds for its first venture by selling low-cost copies of celebrity styles, like the ones worn by Kate Moss and Sienna Miller. However, a year later founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing, as it would yield the highest returns.

The ASOS website offers a broad variety of sizes and items including maternity and plus size clothes accessories, shoes and stationary. It also offers a variety of trend guides and #AsSeenOnMe content to give inspiration. Customers can add items to a wish list and create private boards to store their favourites.

The ASOS mobile app offers a seamless shopping environment that includes synchronization of saved items and quick checkout. The app also displays inventory information, which can help to avoid disappointment when items are not in inventory. This is an excellent example of how retailers can use the power of e-commerce to improve customer engagement and increase loyalty.

George at ASDA

George, the fashion brand of Asda was established in 1989. It has clothes for women, men and children. George offers a range of affordable and ethically-sourced clothing. Customers can purchase clothing online, at more than 500 Asda stores, as well as on the George website.

The new collection taps into the 'quiet luxury' trend, with pieces crafted from cotton, silk, Nes Audio Video Cable and linen blends. The collection includes slouchy suit, ribbed separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to about 77 pounds (for full suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's retail planning software to modernize and enhance its planning process. This allows it to provide briefs and visual layouts of merchandising with incredible speed, simplicity, and efficiency. StyleShoots, a multi-purpose photography machine, removes garments from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This aids in enhancing merchandising compliance and ensure that all of its stores are provided with the same information.

Debenhams

Debenhams, one of the UK’s oldest department store chains offers various clothing items and other products. It also has a large selection of brands and has regular sales and discounts. In addition, the company offers a variety of services to help customers find what they're looking for.

The store was founded in London in 1778, as a drapers' shop. In the following years, it expanded into a major department store chain with a global presence. It is a major retailer of fashion, renowned for its exclusive designer brands and clothes. It has a large online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55million. The acquisition highlights the increasing power shift away from brick and mortar retailers to their more agile online counterparts. This trend is likely to continue as the number of customers is declining in physical stores.

Topshop

Topshop is a fashion store that sells men's and women's clothing as well as accessories. It has a variety of brands, including Collections and Boutique. The company offers an option to style services that recommend clothes according to the individual's style. This is a great feature for people who are unsure or beginners.

The company's fortunes have changed to the negative and now it appears like the entire Arcadia group - which includes Dorothy Perkins, Topshop, and Boohoo - could be on the brink of collapse (Yahoo Finance 2012). However the company's fortunes have shifted towards the downwards, and now it looks like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo may be on the verge of collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest high-street shopper could get to catwalk style. However, this was the reason it went under. When Asos and Boohoo began offering the same bang-on-trend trends at a lower price, shoppers quit visiting the stores in a flurry.

Missguided

Missguided, a fashion-focused UK website, sells stylish pieces inspired by celebrity style. Its website is feminine in theme, with white and pink. It also features different female models and clothing items on its site. The site provides free next-day delivery and students can avail a discount for customers.

The site is targeted towards those aged 16-34 and offers many products. The brand is a competitor of Boohoo which is a fashion retailer that also sells trendy clothing to the same audience. The website features large headings and pictures of clothes. Boohoo also allows users to sign up to their newsletter and get emails about new products.

The company was founded by Nitin Passi who described the style of the brand Vimeo as "Kardashianesque". In 2022 Missguided was placed in administration, owing millions to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own line of fashion clothing is designed and sourced mostly from the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits by selling to young people who are seeking fashionable and trendy clothes at affordable prices. This market segment, comprised of those who are less than 30 years old, represents a large market segment across the globe.

Boohoo employees enjoy a variety of benefits that include pension plans as well as bonus schemes. Boohoo also focuses on employee health with gyms in the workplace, free healthcare cash plans and mental health services. The company is also renowned for its commitment to size diversity with precise size charts that allow shoppers to find the right fit.

Amazon

As the world's largest online retailer Amazon's UK branch has a huge selection of clothing, shoes and accessories. You can also purchase items for your home, groceries and tools for DIY. The site has a variety of international brands and products.

Other online stores worth checking out include river island for trendy pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look much more expensive than they actually are, and Lavish Alice which is a go to for couture inspired designs which are perfect for dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the site's looks.

John Lewis, a department chain of stores, is a must visit for fashion lovers. Their range includes a wide range of cosmetics and the latest electricals. They also have a broad selection of household products, such as unique tea caddies.