Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas in one of the most renowned department stores in the UK. Find brands like Reformation, Rixo, and Ganni and more, including beauty tech, homewares, and more.

ASOS offers over 850 brands across petite tall, tall, and curve ranges. Influencer favourite Oh Polly offers two-piece sets and body-con dress styles, while the cult favorite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo the fast-fashion juggernaut, offers womenswear at a reasonable price.

ASOS

ASOS was founded in 2000, with the fashionable shopper in their twenties as its primary target market. The company was able to raise funds to start its business by selling cheap replicas of famous clothes, such as the ones worn by Kate Moss and Heat Resistant Mixing Bowl Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing since it would bring the best returns.

The ASOS website has a wide selection of sizes and products including maternity and plus size clothing, accessories, shoes, and stationary. It also features a range of fashion guides and #AsSeenOnMe content to provide inspiration. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides an uncluttered shopping experience with the synchronization of items saved and quick checkout. The app displays information about stock to prevent disappointment if an item is out of inventory. This feature is an excellent illustration of how retailers can make use of online shopping to increase customer engagement and increase loyalty.

George at ASDA

Founded in 1989, George is the Asda's grocery fashion brand that offers clothing for men, women and children. The brand offers a range of clothes that are affordable and ethically procured. Customers can buy clothing online, in more than 500 Asda stores, and on the George Website.

The collection is inspired by the 'quiet luxe trend and includes pieces made of linen, cotton, and silk blends. The collection features slouchy suits, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and increase to 77 pounds (for full suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's software for retail planning to modernise and future-proof its planning process. This enables it to send briefs and layouts for merchandising with unbeatable speed and simplicity. It also increases efficiency. The company also makes use of StyleShoots all-in-one photo machines which instantly remove garments from their backgrounds and can be uploaded to the Visual Retailing system for instant use in VM layouts. This helps to increase merchandising compliance and ensure that all of its stores are provided with the same information.

Debenhams

Debenhams, one of the most storied UK department store chains offers a variety of clothing and other products. It has a broad selection of brands, and also regular sales and discounts. The company also provides various services to help customers find the products they are seeking.

The store was established in 1778 as a draper's shop in London. Through the years, it grew into a large department store chain with a global presence. It is a top fashion retailer that is known for its exclusive brands and designer clothes. It has a large online presence.

While a few Debenhams stores have closed during the COVID-19 pandemic, the company continues to operate online. Boohoo Group purchased the company's websites and brand for a sum of PS55million. The deal highlights the increasing power shift of retailers that are who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is likely to continue as physical store sales are expected to decrease.

Topshop

Topshop is a retailer of fashion that sells women's and men's clothes as well as accessories. It has several different collections that include Collections and Boutique. The company provides a styling service which will suggest clothes based on the persona of the customer. This is a great option for indecisive people or fashion newbies.

In the past, a visit to the London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes and Boohoo, with the flagship store's cavernous interior full of clothes, shoes and makeup to explore as you navigated its escalators with mirrors to the beat of thumping house music. The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo may be on its way to collapse (Yahoo Finance, 2012).

What has saved Topshop in the past was its unique selling point of being the closest high street shopper was to catwalk fashions, but this was the thing that ultimately ended it. Asos and Boohoo began to offer the same fashions at lower prices. Shops were shut down by the thousands.

Misguided

Missguided is a UK fashion site that sells on-trend pieces, inspired by the style of celebrities. Its website is feminine in theme that features white and pink. On its website, it also features different models and clothing items for women. The site offers free next-day delivery as well as students can avail a discount for customers.

The site has a wide selection of products and is geared towards 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer which also sells trendy clothes to the same audience. The website features bold headings that include pictures of clothes. Boohoo allows customers to sign up for their newsletter and receive updates about new products.

The company was founded by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of high-end fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. The company's own fashion clothing line is developed and manufactured in the United Kingdom. The company also carries other brands, such as Pretty Little Thing and Miss Pap.

The brand's business model is based on a model that maximizes profits by selling to a younger demographic that craves new and on-trend clothes at a reasonable price. This market segment, comprised of people who are under 30 years old, represents a large market segment across the globe.

Boohoo's employees are offered a range of benefits which include competitive bonus plans and long-term financial security via pension plans. The company is committed to employees' health by providing gyms on site as well as free healthcare cash plans, and mental health support. The company is also well-known for its commitment to size inclusivity and has detailed size charts that allow shoppers to find the right fit.

Amazon

As the world's largest online store, Amazon's UK branch has a huge selection of clothing, shoes and other accessories. You can also buy food items, household products and DIY tools. The site also offers an extensive selection of international brands and products.

Other online shops worth checking out include River Island for fashion-led pieces inspired by the catwalk and the fashion of celebrities, Mango for 2-Inch 20 Degree Nails affordable yet fashionable Spanish clothes that look like a lot more expensive than they actually are as well as Lavish Alice which is a go to for couture inspired designs that can be worn dressed up or dressed down days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

John Lewis, a department store chain, is another must visit for fashion lovers. Their range includes modern electronics and cosmetics. They also offer a broad assortment of household items, such as unique tea caddies.