Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's most renowned department stores. Expect to find brands like Reformation, Rixo and Ganni alongside homeware, beauty tech, and much many more.

ASOS offers more than 850 brands across petite tall, tall, and curvaceous ranges. Influencer favourite Oh Polly offers two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo, the fast-fashion giant, offers womenswear at a reasonable price.

ASOS

ASOS was established in 2000 with fashion-conscious shopper in their 20s as its primary target market. The company initially sought to raise startup funds through the sale of cheap copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would yield the best returns.

The ASOS website offers a broad range of sizes and products, including maternity and plus size clothes, Traditional Beige Rug accessories, shoes, and stationary. The ASOS website also has a variety set of 4 wine glasses trends guides, #AsSeenOnMe, and other content that could inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers a seamless shopping environment that includes the synchronization of items saved and a quick checkout. Its app displays stock information to help prevent disappointment when an item is not in stock. This is an excellent example of how retailers can utilize e-commerce to improve customer engagement and increase brand loyalty.

George at ASDA

Established in 1989, George is the Asda's grocery fashion label that sells clothes for women, men, and kids. The brand offers a variety of affordable and ethically sourced clothing. Customers can buy clothing online, in more than 500 Asda shops, as well as on the George Website.

The collection is inspired by the 'quiet' trend and features pieces made of cotton, linen, and silk blends. The line features slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for complete suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". The company uses Visual Retailing's software for retail planning to modernise and future-proof its planning process. This enables it to provide briefs and visual layouts for merchandising with unbeatable speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase merchandising compliance and ensure that all of its stores are provided with the same information.

Debenhams

Debenhams, one of the most storied UK department store chains, has an array of clothing and other products. It also offers a wide range of brands and offers regular sales and discounts. In addition, the company offers a variety of services to help customers locate what they're looking for.

The retailer started in London in 1778, initially as a drapers' shop. Through the years, it has grown into a huge department store chain with a worldwide presence. It is a Heavy Duty Table Top Tv Stand retailer of fashion, renowned for its exclusive designer brands and clothes. It has a huge online presence.

While some Debenhams stores have shut down during the COVID-19 pandemic, it continues to operate online. Boohoo Group purchased the company's websites and brand for a sum of the sum of P55 million. The purchase underscores the growing power shift from retailers who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is expected to continue as physical store sales are expected to decrease.

Topshop

Topshop is an online retailer of fashion. It sells clothing for both genders, as well as accessories. It has a number of different lines including Boutique, Collections, and Style. The company provides an option to style services that suggest clothing based on the user's personality. This is a great feature for fashion-conscious or indecisive individuals.

The company's fortunes have changed to the negative and now it appears like the entire Arcadia Group - which includes Dorothy Perkins, Topshop and Boohoo could be on the verge of collapse (Yahoo Finance 2012). However, the company's fortunes have changed for the worse, and now it looks like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point as the closest high-street shopper got to catwalk fashion, but this was what ultimately killed it. When Asos and Boohoo started offering the same trendy trends at a lower cost, customers stopped visiting the shops in droves.

Missguided

Missguided is a UK fashion website that sells fashionable pieces inspired by the style of celebrities. Its website is feminine in theme that features white and pink. It also features different female models and clothing items on its site. The site offers free next-day delivery and a student discount for customers.

The site has a wide variety of merchandise and is geared towards 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer which also sells trendy clothes to the same audience. Its website displays large headings and pictures of clothes items. Boohoo allows users to sign up to their newsletter and receive email updates on new products.

The company was created by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided was placed in administration, owing millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It serves customers in more than 100 countries. Its own fashion clothing brand is designed and sourced mostly in the United Kingdom. The company also carries other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits through selling to young people looking for fashionable and modern clothes at a low cost. This market segment, which is made up of people under 30 years old, represents a large market segment across the globe.

Boohoo employees enjoy a variety of benefits, including pension plans and bonus plans. The company also prioritizes employees' health and wellness by offering gyms on site and free healthcare cash plans and mental health services. The company is renowned for its dedication towards size inclusivity. It provides detailed clothing size charts to assist shoppers in finding the right size.

Amazon

As the world's largest online store, Amazon's UK branch offers a wide selection of clothing, shoes and other accessories. You can also buy groceries, household goods and DIY tools. The site also offers a variety of international brands and products.

Check out River Island for stylish pieces inspired by celebrities and the catwalk, Mango for affordable but stylish Spanish clothes, and Lavish Alison for couture designs. These are great to dress up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

Department store chain John Lewis is another must-visit for fashion lovers, given that their selection spans every major category, including electronics and fashion-forward cosmetics. They also have a wide assortment of household items like unique tea caddies.