Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothing at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty technology and more.

ASOS has over 850 brands in petite tall, tall, and curve styles. The most popular among the influencers Oh Polly sells two-piece sets and body-con dress styles, while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. Fast-fashion behemoth BooHoo offers a selection of affordable womenswear.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was founded with fashionable shoppers in their twenties in mind. The company initially raised funds by selling inexpensive replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing as it would yield the best returns.

The ASOS website offers a wide range of sizes and types including maternity clothing, plus-size clothing, accessories such as stationary and shoes. The ASOS website also has a variety of fashion guides, #AsSeenOnMe and other content that could help inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers an uncluttered shopping experience with the synchronization of items saved and quick checkout. The app also shows stock information, which helps prevent disappointment when items are not in inventory. This is a great example of how retailers could make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

The brand was established in 1989. George is the Asda's grocery fashion label that sells clothes for women, men, and kids. The brand offers a range of clothes that are affordable and ethically sourced. Customers can shop online, in more than 500 Asda stores, and on the George Website.

The Post-It Note Collection is inspired by the 'quiet' trend and features pieces made of cotton, linen, and silk blends. The line includes slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and go up to 77 pounds for complete suits.

As a fast-fashion retailer, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's software for planning retail is employed by the company to modernise its planning process and ensure it is future-proof. This enables it to send briefs and visual layouts for merchandising with unbeatable speed, simplicity, and efficiency. The company also uses StyleShoots all-in-one photography machines, which instantly remove garments from their backgrounds and can be uploaded into the Visual Retailing system for instant use in VM layouts. This improves merchandising consistency and ensures that all stores receive the identical information.

Debenhams

Debenhams, one of the UK’s oldest department store chains, has an array of clothing and other items. It has a variety of brands, and offers regular discounts and sales. Additionally the company provides various services to help customers find what they're searching for.

The first store opened in 1778 as a draper's store in London. Over the years it has evolved into a large chain of department stores with a global presence. It is a top retailer of fashion, renowned for its exclusive designer brands and clothing. It has a large online presence.

While some Debenhams stores have shut down during the COVID-19 epidemic, it continues to operate online. Boohoo Group purchased the company's website and brand for PS55million. The purchase highlights the growing power shift away from bricks and mortar stores to more agile online counterparts. This trend is expected to continue as sales at physical stores are expected to decrease.

Topshop

Topshop is an online fashion retailer. It sells clothing for both genders and accessories. It has a number of different collections, including Collections, Boutique, and Style. The company also offers an option to style services that recommend clothes according to the persona of the customer. This is a fantastic feature for fashion novices or people who are unsure.

In the past, a trip to the London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes which was the most famous store's spacious interior filled with makeup, shoes and clothes to discover as you walked its labyrinth of mirrored escalators to the beat of thumping house music. The company's fortunes turned to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo could be heading towards collapse (Yahoo Finance, 2012).

The unique selling point of Topshop was that it was the closest a high-street customer could be to catwalk fashion. However, this is what killed it. When Asos and Boohoo began offering the same fashions at a lower cost, customers quit visiting the shops in masses.

Misguided

Missguided, a fashion-focused UK website, sells trendy pieces inspired by the fashion of celebrities. Its website is feminine with the theme of white and pink. On its website, it offers a variety of models and items for women. Customers can enjoy free next-day shipping and a special discount for students on the site.

The site has a broad range of products and is targeted at 16-34 year olds. The brand is a part of Boohoo the fashion retailer that sells trendy clothes for the same demographic. Its website displays bold headings and features images of clothing products. Boohoo also lets users join their newsletter and receive updates about new products.

Nitin Pasi was the founder of the company, describing the aesthetic as "Kardashianesque". In 2022 Missguided went into administration, owing millions to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It serves customers in more than 100 countries. Its own brand of fashionable clothing is designed and sourced mostly in the United Kingdom. The company also sells other brands, such as Pretty Little Thing and Miss Pap.

The brand's business model is based on a model that maximizes profits by catering to a younger demographic who are in search of trendy and new clothes at a reasonable price. This market segment, comprised of those who are less than 30 years old, is a huge market segment worldwide.

Boohoo employees are able to enjoy a variety of benefits such as pension plans and bonus schemes. The company prioritizes employees' health by providing gyms on site and free health cash plans and mental support. The company is renowned for its dedication towards size inclusivity. It offers comprehensive size charts for clothing sizes to help shoppers find the right fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide selection of clothes, footwear and accessories. You can also buy food items, household products and DIY tools. The site features a variety of international brands and product.

Other online stores worth checking out are river island for trend led pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear much more expensive than they actually are, and Thread Reinforcement Lavish Alice which is a top choice for fashion-forward designs which are perfect for dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the website's fashions.

Department chain store John Lewis is another must-visit for fashion lovers, given that their selection spans all major categories including electronics and fashion-forward cosmetics. They also have a wide assortment of household items, including unique tea caddies.