Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothing at one of the UK's most renowned department stores. Find brands like Reformation, Rixo, and Vimeo Ganni, along with beauty and homewares, tech and much more.

ASOS has over 850 brands in petite tall, tall, and curve collections. Influencer favourite Oh Polly offers two-piece sets and body-con dresses, while cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo the fast-fashion juggernaut provides affordable womenswear.

ASOS

ASOS was founded in 2000, with the trendy shopper in their twenties as its target audience. The company raised money for its initial startup by selling low-cost copies of celebrity clothes, such as those worn by Kate Moss and Sienna Miller. But, after a few years, founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing since this would generate the highest returns.

The ASOS website offers a wide range of sizes and types, including maternity clothes, plus-size clothing, accessories including stationary and shoes. It also has a selection of trend guides and #AsSeenOnMe content that provide inspiration. Customers can add items to a wish list and create private boards to store their favourites.

The ASOS mobile app offers an uncluttered shopping experience, including synchronization of saved items and quick checkout. Its app displays stock information to avoid disappointment when an item is not in stock. This is an excellent example of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

Established in 1989, George is Asda's supermarket fashion label that sells clothing for men, women, and kids. George offers a wide selection of affordable and Dry Erase Aluminium Frame ethically sourced clothing. Customers can buy clothing online, in more than 500 Asda stores, and on the George website.

The new collection taps into the quiet luxury' style, with pieces crafted from silk, cotton, and linen blends. The line features slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and increase to around 77 pounds (for complete suits).

As a fast-fashion store, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernize its planning process and make it more future-proof. It can now create visual merchandising layouts and briefs with unbeatable speed efficiency, speed, and ease. The company also utilizes StyleShoots all-in-one photography equipment, which instantly remove garments from their backgrounds. They can then be transferred into the Visual Retailing system for instant use in VM layouts. This increases the merchandising uniformity and ensures that all stores are provided with the identical information.

Debenhams

Debenhams is one of the oldest department store chains offers a variety of clothing and other products. It has a broad selection of brands, and also regular discounts and sales. In addition the company provides various services to help customers locate what they're seeking.

The first store opened in London in 1778, initially as a drapers' store. Through the years, it expanded into a large department store chain with a worldwide presence. It is a leading retailer of fashion and is known for its exclusive designer brands and clothing. It also has a large online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift of retailers that are burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is expected to continue as sales at physical stores continue to decline.

Topshop

Topshop is an online fashion store. It sells clothing for both genders, as well as accessories. It has several different brands, including Collections and Boutique. The company also offers an option to style services that recommend clothes according to the individual's style. This is an excellent feature for fashion-conscious or those who aren't sure.

The company's fortunes have taken a turn for the worse, and now it looks like the entire Arcadia Group - which includes Topshop, Dorothy Perkins, and Boohoo could be in danger of crashing (Yahoo Finance 2012). The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo -- could be on its way to collapse (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point that it was the closest shopper on the high street was to catwalk fashions, but this was the reason it was ultimately sunk. Asos and Boohoo began to offer the same trend-setting styles at a lower cost. Shops were shut down by the thousands.

Unintentionally

Missguided is a UK fashion website that sells on-trend pieces, that are inspired by the style of celebrities. Its website is feminine with a pink and white theme. It also showcases female models and clothing items on its site. The site provides free next-day delivery and students can avail a discount for customers.

The site is targeted towards those aged 16-34 and offers many products. The brand is a rival of Boohoo, a fashion retailer that sells trendy clothes for the same audience. The site has large headings and images of clothing. Boohoo also allows users to sign up for their newsletter and receive updates about new products.

The company was established by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers in more than 100 countries. The company's own fashion clothing line is developed and produced in the United Kingdom. The company also has other brands, including Pretty Little Thing and Miss Pap.

The brand's business model is based on a model that maximizes profits by catering to a young demographic who seeks out the latest and trendy clothes at a reasonable price. This market segment, which is made up of people under 30 years old, is a huge market segment worldwide.

Boohoo employees enjoy a variety of benefits, including pension plans and bonus programs. The company is committed to employees' health by providing gyms on site, free healthcare cash plans and mental assistance. The company is also renowned for its commitment to size inclusivity with precise size charts that help shoppers find the right fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household goods and tools for DIY. The site has a variety of international brands and products.

Other e-commerce shops worth checking out include river island for trendy pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that look much higher priced than they actually are, and Lavish Alice, which is a go to for designer inspired styles which are perfect for dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the site's looks.

Department chain John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across every major category, including electronics and fashion-forward cosmetics. They also stock a wide range of household items like unique tea caddies.