The Importance of a Marketing Content Planner

Content planners are accountable for creating a vision of content creation, publication and distribution. They are also accountable for monitoring and evaluating the effectiveness of strategies.

This kind of content informs the audience about the services and products provided by the company. It also helps the audience resolve issues and meet their needs.

A marketing content planner could be a spreadsheet, or a third-party tool. The difference lies in the way you utilize it.

1. Determine Your Goals

The famous quote, often credited to Benjamin Franklin although perhaps never said by him, is true: "If you fail to plan, you will fail." Getting from a strategic vision to an effective content marketing engine requires structure, workflow efficiencies and clear communication.

The process of identifying your goals is one of the most crucial steps in this process. You can start with the most basic goals for your company or make use of the SMART Framework to make them more specific. This is also a great time to look over your current content goals and ensure that they align with current strategy.

Understanding your goals will allow you monitor the performance of every piece of content. This will allow you to determine what is working and what needs to be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ensure that you meet your overall objectives, and provide high-quality content to your customers.

2. Identify Your Audience

Knowing your audience will help you create content that's relevant, engaging and effective. The best method to accomplish this is by conducting research and identifying the characteristics of your ideal customer personas. This can be done by using surveys, data analyses, and other methods of gathering information about your clients.

You can then apply the results of your research to determine the content types that will be the most effective for you and your company. This can include everything from blog posts and social media posts to webinars and podcasts. Once you've decided which formats work best then you can begin creating your content strategy.

A tool for content planning will help you to keep on top of marketing goals and make sure that the right people work on the right projects. It can also increase productivity by helping teams concentrate on the most important things and keep them from distractions. CopyPress provides a free Content Analysis Report that you can utilize right now.

3. Choose Your Ideal Platforms

It is crucial to tailor your content to the platform you prefer. Instagram users are seeking visually appealing content, whereas TikTok users love short fashionable videos. Conducting some market research will help you discover your ideal audience and their preferred platforms.

A successful marketing content planner will take into account every step needed to convert your ideas into a finished asset. It will outline a plan for how to meet your goals and ensure that everyone in your team is on the same page.

A content planning tool like Monday and Kapost can assist with this by allowing you create tasks, assign them to others and collaborate with others, and track progress on a single dashboard. There are more sophisticated tools, such as Wrike, that offer drop-down menus and provide an actionable table, a message board, and a project-wide timeline. Both come with a no-cost version, and more extensive subscriptions for teams that require more advanced capabilities.

4. Find Your Content Types

A content planner is an excellent tool for any person, whether you're an individual influencer or a team of marketers in a large enterprise. It helps you stay organized and ensures everyone is on the same level. It's also a great tool to manage content for long lead-time projects, like annual or quarterly campaigns.

A well-designed content plan will help you identify the types of content that need to be created and how they should be executed. This includes determining what format your content should be, such as blog posts, infographics, case studies, podcasts or social media press releases. This should include a timetable of when these pieces are expected to be created and published.

You should also keep track of the results of your objectives for content marketing such as engagement and traffic. This will allow you to examine your results and make necessary changes. Ahrefs is a great tool to help you understand what works and what doesn't. It can also give you insights on your competition's performance.

5. Determine the goals of your content

If you've set clear content objectives Your team can remain on track and make sure they're meeting their goals. Clear goals will help you reach your goals for content marketing, whether it's to increase SEO traffic by enhancing blog posts or improve customer retention by organizing webinars.

A good content planner can help you define your objectives by laying out a well-organized workflow and allowing collaboration. It could also include tools like image-generation software prompts for text-to-image and social management applications to streamline the process.

A marketing content planner will help you to identify your performance metrics, key performance indicators (KPIs), and other important factors. This will enable you to monitor the effectiveness of your content and respond in a way that will improve your campaign. Some examples of quantifiable metrics include bounce rate, website traffic as well as social media shares and newsletter signups. These metrics should be monitored at all stages of the content's lifecycle including production and publication.

6. Identify Your Resources

If you do not have the resources needed to implement your content strategy, it's worthless. During planning, make sure that you have the funds to complete all of the tasks you've outlined. This could include salary or team payments and production costs for the web space and materials and paid marketing strategies.

Once you have a budget, you can begin assigning responsibilities for each task. For instance, you could be able to assign keyword research and copywriting, editing and design to different members of your team. Alternatively, Sprout can be used to automate the process of scheduling your content across multiple platforms.

You can connect your social media accounts with the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's tools for scheduling include an image library that makes asset management and saves time during the creation process.

7. Determine your Key Performance Indicators

It's important to ensure that your marketing efforts are worth it if you're spending lots of time writing content. You can improve your results by analyzing and identifying the right key performance metrics.

As an example the number of repeat customers is a popular KPI used by content marketers. This metric is used to determine how well your content marketing seo can convert customers into customers and to determine areas to improve your future campaigns.

It's also important to establish the kind of content you will create according to your objectives and target audience. This could be blog posts videos, infographics, or posts on social media. Once you've identified the various formats of content, you need to develop a strategy that includes the frequency and distribution methods for each. This will ensure that the right people are viewing your content at the right time.

8. Identify the tracking methods you use

A marketing content planner is a valuable tool for any company looking to improve their marketing strategy. It lets you keep the track of your goals for marketing as well as your target audience and your resources, while providing you with the ability to assess the effectiveness of your strategy over time.

A social media content calendar can help you decide the time when your posts are scheduled to go live, which will help ensure that your content is posted regularly. You can also prepare for holidays and events that could impact your audience.

A keyword content strategy is a great tool to improve your SEO strategies. It will help you identify the most effective keywords for your content and increase your visibility and search engine rankings. It will also help you evaluate the effectiveness of keyword content strategy over time.

9. Find Your Measurements

No matter if you decide to organize your content according to keyword or theme your marketing strategy will assist you in identifying the most important metrics for each piece. This will help you evaluate the effectiveness of your content and continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP, can also make it easier to manage collaboration between team members and generate reports that can be useful in making decisions about future content planning.