Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothing to pyjamas at one of the most renowned department stores in the UK. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS offers 850+ brands in tall, petite and curvaceous styles. Oh Polly is a favorite of celebs, offers two-piece body-con sets and two-piece dresses. Nasty Gal, a cult favourite brand focuses on vintage-inspired designs. Fast-fashion behemoth BooHoo offers a variety of affordable womenswear clothes.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious consumers in their twenties in mind. The company initially sought to raise startup funds through the sale of cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing as it would bring the best returns.

The ASOS website has a range of sizes and products that include maternity clothes and accessories, plus-size clothing such as stationary and shoes. It also offers a variety of style guides and #AsSeenOnMe content that inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app provides an effortless shopping experience with saved items being synced and a quick checkout. The app also displays inventory information, which can help prevent disappointment when items are not in stock. This feature is an excellent illustration of how retailers can leverage online shopping to increase customer engagement and build loyalty.

George at ASDA

George, Maxliner Custom Floor Liners Asda's fashion brand, was founded in 1989. It has clothing for women, men, and children. The brand offers a variety of affordable and ethically-sourced clothing. Customers can shop online, in more than 500 Asda stores, and on the George Website.

The new collection taps into the 'quiet luxury' trend, with pieces crafted from silk, cotton and linen blends. The collection features slouchy suits as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to around 77 pounds (for complete suits).

ASDA George, a fast fashion retailer, creates new store plans and directives "generally once every six weeks". The company uses Visual Retailing's retail software to modernise and future-proof its planning process. This allows it to send briefs and visual merchandising layouts with unparalleled speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the most storied department store chains that provides a variety of clothing and other items. It also offers a wide assortment of brands, and offers regular sales and discounts. The company also offers a range of services to help its customers find the items they're searching for.

The first store opened in 1778 as a draper's business in London. In the following years, it expanded into a large department store chain with a global presence. It is a renowned fashion retailer that is known for its exclusive brands and designer clothing. It also has a large online presence.

Debenhams has continued to operate its online store despite stores closing during the COVID-19 pandemic. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of consumers continues to decline in physical stores.

Topshop

Topshop is a fashion store that sells women's and men's clothing as well as accessories. It offers a variety of brands that include Collections and Boutique. The company also offers a styling service which will recommend clothes according to the individual's style. This is a great option for fashion-conscious or people who are unsure.

The company's fortunes have changed towards the downwards and now it appears like the entire Arcadia group - which includes Topshop, Dorothy Perkins, and Boohoo - may be in danger of collapse (Yahoo Finance 2012). The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo could be headed towards collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest a high-street shopper could get to catwalk fashion. However, this is what killed it. Asos and Boohoo started offering the same styles that were trending at lower prices. Shops were closed by the thousands.

Misguided

Missguided is a UK fashion website that sells fashionable pieces that are inspired by the style of celebrities. Its website is feminine in theme that features white and pink. On its website, it offers a variety of models and products for women. Customers can avail free next-day delivery and a special discount for students on the website.

The site is targeted at those aged 16-34 and offers many products. The brand is a rival of Boohoo which is a fashion retailer that sells trendy clothes for the same demographic. The site features bold headings with images of clothing. Boohoo also lets users join their newsletter and receive updates about new products.

Nitin Pasi founded Missguided in 2000. He described the style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own fashion label is developed and produced in the United Kingdom. The company also sells other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand Bissell spinwave microfiber pads is based on maximising profits through selling to young people seeking trendy and new clothing at low prices. This market segment, which is comprised of those who are less than 30 years old, is a huge market segment worldwide.

Boohoo's employees enjoy a variety of benefits that include competitive bonus programs and long-term financial security with pension plans. The company is committed to employee health through gyms on-site and free health cash plans and mental support. The company is known for its commitment to size-inclusivity. It offers comprehensive clothing size charts to assist shoppers in finding the right size.

Amazon

As the world's biggest online store Amazon's UK branch offers a vast assortment of shoes, clothing and other accessories. You can also purchase food items, household products and tools for DIY. The site offers a wide range of international brands and products.

Other online stores worth a look include river island for trend led pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear much more expensive than they are as well as Lavish Alice which is a go to for Contemporary Blue Rug Runner couture inspired designs that can be worn dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department store chain John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across all major categories, including electronic products and cosmetics that are cutting-edge. They also stock a wide selection of household products, such as unique tea caddies.