Marketing Content Examples For B2B Businesses

The most effective marketing content resonates with the consumer on an emotional level. It provides new ideas and insights to help solve issues.

The most effective marketing content is engaging, whether it's an eye-catching video or a meticulous white paper. It provides value to its audience and achieves its branding goals. Learn from these eight brand-name examples of content that are done right:.

Blog Posts

Blog posts are a very popular kind of marketing content that businesses utilize to share their insights, thoughts and stories on their website. They can be informative or cover any subject. They can contain polls, audio, video or images to make the content more interesting. This can improve on-page SEO (search engine optimization).

The process of creating blog posts that are high-quality begins by conducting market research to discover and confirm a few essential facts about your readers. Once you've identified your audience's preferences and interests you can begin creating ideas and writing.

Common types of blog posts are how-to posts, listicles infographics, curated collections and more. These types of blog posts ensure that your website is full of variety and offers the kind of content that your customers expect.

A how-to blog post, for example, can teach your audience new techniques and help them resolve an issue. This makes it an essential piece of marketing content that keeps your readers engaged. A collected collection is a particular type of listicle blog post that includes several actual examples to prove the point. This type of blog post can also be employed as a marketing tool to boost the credibility and visibility of a brand.

Case Studies

Case studies may not be as sexually attractive as a blog post that is viral, but they can be one of the most effective marketing content pieces you can develop. They're great for showcasing your skills and establishing trust with potential customers. A good case study is designed to help your audience solve the problem by demonstrating the way your product or service helped a customer solve a similar problem.

You can employ a variety of content formats to make your case studies more engaging with infographics and videos. Be careful not to transform them into ads, since this will detract from the credibility of your brand. Instead, focus on creating a resource that will encourage and empower your readers.

You can also use case studies to showcase testimonials from clients and user-generated content. This helps build trust and makes your site more credible. UGC is most efficient when it is backed by data.

White Papers

In contrast to feature articles and blogs, white papers are typically long-form and offer a deeper depth of research and information. B2B brands utilize white papers to show thought leadership or provide an unique perspective to help readers make purchasing decisions, learn more about an industry, or resolve issues for their business.

They are an excellent method of building trust with readers who aren't experts, and also to position companies as experts in their field. They can also help potential customers to move through the sales funnel.

White papers can come in a variety of styles however the most effective ones are tailored to specific audiences. Everything from the tone to the distribution strategy should be tailored to the reader you want to attract.

White papers are frequently used to communicate research findings. However, it's easy for them stray from the area of practical application and into the realms of theory. To avoid this, backgrounders and solution-oriented white papers should include some sort of success story to keep readers engaged. In addition, interactive designs are increasingly popular in white papers. They allow readers to filter charts and data tables to concentrate on the information they are looking for which makes it easier for them to absorb the high-level content and move through the sales funnel.

Videos

Videos are a great method of communicating with your audience. They're an excellent way to promote your business in a lively and interactive manner. They're great to capture the attention of your customers, as well as communicating complex concepts quickly.

Some of the most common video types are instructional videos, demonstrations, and tutorials. These videos are designed to assist your customers in learning about your products and services while also increasing the loyalty of your customers.

These videos are a great way to highlight your industry's expertise and can be shared on social media, in blog posts, or even as part of a sales presentation. They are a great method of connecting with your customers, particularly when they relate to current events or cultural trends.

If you're releasing an animated explainer video or a live Q&A session testimonials are a simple method to build trust in your brand and encourage new prospects to buy your product. You can ask existing clients to record a video about their experience with your product or organize an AMA session on Reddit. You can create screen-share videos and how-to videos that are titled in accordance with specific issues. If you are using an ecommerce solution that assists small to mid-sized businesses manage their online stores, you can title your video "How to Create Shopify Store". This will help it rank in search engines.

Testimonials

Testimonials can also be used as social proof to help people trust the credibility of a business. They can be in text or video format and are a fantastic way to increase sales and enhance a company's online image.

Testimonial content is useful because it focuses attention on the needs of the customer and how a company's product or services solved their problems. It also gives credibility to the company since it demonstrates that others have utilized the product and found it beneficial.

If you choose to use testimonials make sure that they contain the name, company name, and title of the person. This will enhance their credibility. Make the testimonials as personal as possible by including faces. This will also help to create an emotional connection between the client and the brand.

While some businesses prefer to have a separate testimonials page, you can also incorporate them into other pages of the website. If a testimonial mentions an item for instance it can be displayed on the page for the product or checkout page. This method will ensure that a testimonials page being visited less often than other pages, and it will still give the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages can increase the level of engagement of visitors. This kind of content can help you reach its goal of turning visitors to leads. Rather than being a static page that has the standard sign-up form, and other marketing digital content marketing agency, interactive pages can provide an experience that delights your customers.

This interactive landing page for Mooala's dairy-free milk employs an approach that is playful to keep the customer interested. The landing page also features an easy form that offers multiple options to sign up, reducing the conversion process even more.

This interactive landing page by TransferWise is another example. The first page offers real-life success stories as well as social proof to reassure potential customers that the service is worthwhile, then allows them to fill out a short form to learn more about how the service functions.

For B2B marketers who sell high-end products, a landing page is an opportunity to build a list of potential leads. You can offer a no-cost eBook, webinar, free trial or any other type of content that will entice your customers into signing up in exchange for their contact information.

Headache Trackers

Content should inform users about the causes of headaches and the best way to treat them during the initial stage of consideration. Examples include infographics that share information about the top causes of headaches or a white paper that shares proprietary research on the science behind headache remedies. White papers require users to share their email address in exchange for access which helps build trust and authority with prospective customers. Headache trackers, applications that help users track things like their food intake and stress levels, could also be beneficial content for the process of evaluating, Minen says. Minen advises users to be cautious when drawing conclusions from the data from their tracking. It might not be an accurate reflection of headache triggers.