The Importance of a Marketing Content Planner

Content planners are accountable for creating a vision of content creation publication, distribution and publication. They are also accountable for evaluating and tracking the effectiveness of their strategy.

This kind of content teaches the audience about the company's products and services. It also helps the viewers solve issues and meet their requirements.

A marketing content planner can be a spreadsheet or third-party tool. The difference lies in how you make use of it.

1. Determine Your Goals

The famous quote, often credited to Benjamin Franklin although perhaps never heard by him, holds the truth: "If you fail to plan, you plan to fail." The structure, efficiency of workflow and clear communication are necessary to transform a strategic vision into an efficient content marketing engine.

Setting goals is one of the most important steps in this process. You can start with high-level business goals or use the SMART framework to make them more specific and actionable. It's also a good idea to review your current goals for content to ensure they are still in line with your current strategy.

Understanding your goals will help you track the performance of each piece of content. This will help you identify what works and what can be improved, allowing you make the necessary adjustments and improve your overall performance. This will ensure that you reach your overall goals and provide quality content to your customers.

2. Identify Your Audience

It is crucial to know who your target audience is to develop content that is relevant, interesting and effective. This can be accomplished by conducting research to determine the traits of your ideal customers personas. This can be done using surveys, data analysis, and other methods to gather information about your clients.

Using the results of this research You can then determine the kinds of content that are most effective for your business. This could include everything from blog posts, social media posts, podcasts and webinars. Once you've decided on the format that will be most efficient, you can begin creating your content strategy.

A tool for content planning will help you to keep on top of marketing goals and make sure that the right people work on the most relevant projects. It can also improve productivity by allowing teams to stay focused on what's important and avoiding distractions. CopyPress provides a no-cost Content Analysis Report that you can use today.

3. Find Your Ideal Platforms

When creating digital content, you need to make it a perfect fit for your ideal platform. Instagram users are searching for visually appealing content, while TikTok viewers enjoy short fashionable videos. Conducting some market research will aid in identifying your ideal audience and their preferred platforms.

A well-designed marketing content planner will account for every step needed to convert your ideas into a completed asset. It will provide a framework to help you meet your goals and ensure that everyone in your team is on the same team.

Content planning tools such as Monday and Kapost aid you in this. They allow you to create tasks and assign them, work together and monitor their progress in one dashboard. There are other more sophisticated tools, like Wrike, that provide drop-down menus, a table with actionable items as well as a message board and a general project timeline. Both come with a no-cost version, as well as more extensive subscriptions for teams that require more advanced capabilities.

4. Find Your Content Types

If you're a single influencer or part of an enterprise marketing team, a content planner can help you keep track of your ideas and ensures that everyone is on the same page. It's also a great method to manage content for longer time-based projects, such as annual or quarterly campaigns.

A well-designed content plan will help you identify the types of content that should be created and the best way to get them executed. This includes determining what format your content should be in like blog posts, infographics, case studies, podcasts, or social media press releases. It should also include a timetable for when these pieces must be created and published.

You should also be keeping track of the results of your content marketing goals like traffic and engagement. This will let you examine your results and make changes. Ahrefs is a fantastic tool to help you determine what works and what doesn't. It can also give you insights into your competitors' performance.

5. Determine the goals of your content

If you have clear goals for your content that can help your team keep on track to meet their goals. A clear set of objectives will help you achieve your goals for content marketing whether it's to increase SEO traffic by updating blog posts or improve customer retention through the organization of webinars.

A good content planner will assist you in defining your goals by laying out an organized workflow and allowing for collaboration. It can also include tools such as images-generation software and instructions for text-to-image, or social management apps to simplify the process.

A marketing content planner will aid you in identifying your performance metrics, key performance indicators (KPIs), and other important factors. This will let you assess the effectiveness of your content and react accordingly to improve your marketing strategy. Bounce rate, website traffic and social media shares are examples of measurable metrics. These metrics should be monitored at all stages of the lifecycle of content, including publication and production.

6. Identify Your Resources

If you don't have the resources required to implement your content strategy, it's useless. When planning, make sure you have enough budget to accomplish the tasks you've outlined. This may include salary or team payments and production costs for the web space and materials, and paid marketing tactics.

Once you have a budget, you can start assigning responsibilities for each task. For example, you might want to assign keyword research, copywriting, editing, and design to different members of your team. Alternatively, Sprout can be used to automate the process of scheduling your content across various platforms.

You can connect your social media accounts to the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The scheduling tools offered by Sprout include an image library that can simplify the management of assets and cut down time in the process of creating.

7. Determine your Key Performance Indicators

It's important to make your marketing efforts worthwhile if you're planning to spend a lot time creating content. You can improve your results by analyzing and identifying the most important performance indicators.

For instance the number of repeat customers is a typical KPI employed by content marketers. This is a measure that can be used to measure how effective your content is at converting customers. it can be used to pinpoint any areas that could be improved for future campaigns.

It is also crucial to decide on the type of content you'd like to develop based on your goals and the audience. This could include blogs, social media posts, articles and infographics as well as videos. Once you've identified these different formats of content, you need to develop a strategy that includes frequency and distribution methods for each. This will ensure that the correct people are seeing your content at the right time.

8. Identify Your tracking methods

A marketing content planner is an essential tool for any business looking to improve their marketing strategy. It can help you keep track of your goals, audience, and resources while allowing you to see how efficient your strategy is over time.

A social media content calendar can help you determine when your posts are scheduled to go live, which helps ensure that your online content marketing is released consistently. You can also prepare for holidays and events that could affect your audience.

A keyword content strategy is a powerful tool to improve your SEO strategies. It will allow you to identify the right keywords for your content, which will boost your search engine ranking and visibility. It can also help measure the effectiveness of keyword content strategies over time.

9. Find Your Measurements

No matter if you decide to organize your content by keyword or theme the marketing plan you create should be able to help you identify the most important metrics for each piece. This will allow you to assess the effectiveness of your content to continue to improve it. A cloud-based marketing content planner, like Optimizely CMP can help you manage collaboration between team members and create reports that can be useful in making future content planning decisions.