Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas in one of the most renowned department stores in the UK. Shop for brands such as Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and more.

ASOS has 850+ brands across petite, tall and curvaceous ranges. Oh Polly, a favourite of celebrities, has two-piece dresses and body-con sets. Nasty Gal, a cult favourite brand focuses on vintage inspired styles. The fast-fashion giant BooHoo offers a selection of affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was designed with fashionable shoppers in their twenties in mind. The company was able to raise funds for its first venture by selling low-cost replicas of popular styles, like those worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus on clothing because it would provide the highest returns.

The ASOS website has a range of products and sizes, including maternity clothes and accessories, plus-size clothing including stationary and shoes. It also features a range of trend guides and #AsSeenOnMe posts to provide inspiration. Customers can also add items to a wish list and create private boards to keep track of their favorite items.

The ASOS mobile app offers a seamless shopping environment, including the synchronization of your saved items and a quick checkout. Its app also displays inventory information, which can help prevent disappointment when items are out of inventory. This feature is an excellent example of how retailers could use e-commerce technology to increase customer engagement and build brand loyalty.

George at ASDA

George, the fashion brand of Asda was established in 1989. It has clothing for men, woman and children. The brand offers a range of clothing that is priced affordably and ethically procured. Customers can purchase clothing online, at over 500 Asda stores, and on the George website.

The new collection is a part of the 'quiet luxury' trend, with pieces made of cotton, silk, and linen blends. The collection includes slouchy suits as well as printed co-ords, and ribbed separates. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for complete suits.

As a fast-fashion store, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail-planning software is used by the company to improve its planning process and ensure it is future-proof. This allows it to send briefs and visual layouts for merchandising with unbeatable speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photography machine, takes garments off the background and uploads them into Visual Retailing for immediate use in VM Layouts. This helps to increase the compliance of merchandising and ensure that all of its stores receive the same information.

Debenhams

Debenhams is one of the UK’s oldest department store chains, has a variety of clothing and other products. It has a broad selection of brands, and offers regular sales and discounts. The company also provides a range of services to help its customers find the products they are seeking.

The retailer began operations in 1778 as a draper's business in London. In the past, it has expanded into a massive chain of department stores with a global presence. It is a renowned fashion retailer, known for its exclusive brands and designer clothes. It also has a large online presence.

Debenhams continues to run its online business despite some stores closing due to the COVID-19 Pandemic. Boohoo Group purchased the company's website and brand for PS55million. The acquisition highlights the increasing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is expected to continue as the number of customers is declining in physical stores.

Topshop

Topshop is a fashion retailer that sells men's and women's clothing as well as accessories. It has different lines including Boutique, Collections and Style. The company also offers a styling service that will suggest clothing according to the person's personality and style. This is a fantastic feature for fashion novices or indecisive individuals.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes and Boohoo, with the flagship store's spacious interior filled with makeup, shoes, and clothes to discover as you walked its escalators mirrored to the beat of thumping house music. However, the company's fortunes have changed towards the downwards and it appears like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo may be nearing the brink of collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest that a high-street shopper could be to catwalk fashion. However, this is what killed it. Asos and Boohoo began offering the same styles that were trending at a lower cost. Shops were closed by the tens of thousands.

Missguided

Missguided is a UK fashion site that sells fashionable pieces inspired by the style of celebrities. The website is feminine, with a the theme of white and pink. It also features different female models and clothes on its website. The website offers free next-day delivery and discounts for students.

The site is targeted at 16-34 year-olds and has a large range of products. The brand is a rival of Boohoo which is a fashion retailer that offers trendy clothing for the same market. The website is adorned with large headings and pictures of clothing items. Boohoo allows users to sign up to their newsletter and receive updates on new products.

Nitin Pasi founded the company in the year 2000, describing its style as "Kardashianesque". In 2022, Missguided went into administration, with millions of dollars owed to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fashion-forward fashion based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It serves customers in more than 100 countries. Its own fashion clothing brand is developed and manufactured in the United Kingdom. The company also sells other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand vimeo.com is built on maximising profits by selling to young people who are looking for fashionable and modern clothes at affordable prices. This market segment, which is comprised of those who are less than 30 years old, represents a large market segment across the globe.

Boohoo employees are able to enjoy a variety of benefits that include pension plans as well as bonus plans. The company prioritizes employees' health by providing gyms on site and free health cash plans and mental assistance. The company is also well-known for its commitment to size inclusivity with precise size charts that help shoppers find the perfect size.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide range of clothing, footwear and accessories. You can also buy items for your home, groceries and DIY tools. The site also offers a variety of international brands and products.

Go to River Island for fashionable pieces inspired by celebrity style and the catwalk, Mango for affordable but stylish Spanish clothes and Lavish Alison for couture designs. These are perfect for dressing up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

John Lewis, Aaa Gem Black Pearl Solitaire a department store chain, is another must-see for fashion-conscious shoppers. Their collection includes a wide range of cosmetics and the latest electricals. They also have a wide selection of household products, such as unique tea caddies.