Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's top department stores. Shop for brands such as Reformation, Rixo, and Ganni, along with beauty tech, homewares, and more.

ASOS offers more than 850 brands in petite tall, tall, and curvaceous collections. Oh Polly is a favorite of celebrities, has two-piece dresses and body-con sets. Nasty Gal, a well-known brand, focuses on vintage-inspired designs. The fast-fashion giant BooHoo offers a selection of affordable womenswear.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was designed with fashionable shoppers in their twenties in mind. The company raised money for its first venture by selling cheap copies of celebrity clothes, such as those worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to concentrate on clothing as it would bring the best returns.

The ASOS website offers a wide range of sizes and types that include maternity clothes and accessories, plus-size clothing, shoes and stationary. The ASOS website also provides numerous fashion guides, #AsSeenOnMe and other content that could help inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides an uncluttered shopping experience with the synchronization of items saved and quick checkout. Its app displays stock information to prevent disappointment if an item is out of inventory. This is a great illustration of how retailers can leverage the power of e-commerce to improve customer engagement and increase loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It provides clothes for women, men and children. George offers a range of affordable and ethically sourced clothing. Customers can buy clothing online, at over 500 Asda stores, as well as on the George website.

The new collection taps into the 'quiet luxury' style, with pieces crafted from cotton, silk and linen blends. The collection includes slouchy suits, ribbed separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to about 77 pounds (for full suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's software for planning retail is employed by the company to modernize its planning process and ensure it is future-proof. This allows it to send briefs and visual layouts for merchandising with unbeatable speed, simplicity, and efficiency. The company also utilizes StyleShoots all-in-one photo machines which instantly remove garments from their backgrounds and can be uploaded to the Visual Retailing system for instant use in VM layouts. This helps to increase the merchandising efficiency and ensure that all its stores are provided with the same information.

Debenhams

Debenhams, one of the oldest department store chains, has an array of clothing and other products. It has a broad selection of brands, and there are regular discounts and sales. Additionally, the company offers a variety of options to help customers find what they're seeking.

The retailer started in London in 1778, as a drapers' store. Through the years, it has grown into a large department store chain with a worldwide presence. It is a top retailer of fashion, renowned for its exclusive designer brands and clothes. It also has a substantial online presence.

While some Debenhams stores have closed during the COVID-19 epidemic, it has continued to operate online. Boohoo Group purchased the company's brand and websites for PS55 million. The acquisition highlights the increasing power shift away from brick and mortar stores to more agile online counterparts. This trend is expected to continue as the number of consumers decreases in physical stores.

Topshop

Topshop is an online retailer of fashion. It offers clothes for women and men, as well as accessories. It offers different collections like Boutique, Collections, and Style. The company also offers an option to stylists that suggest clothing based on the user's personal style and preferences. This is an excellent option for fashion-conscious or indecisive individuals.

In the past, a visit to London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes which was the most famous store's awe-inspiring interior stuffed with makeup, shoes and clothes to peruse as you navigated its escalators with mirrors to the beat of thumping house music. However, Tuft & needle king pillow the company's fortunes have taken a turn towards the downwards, and now it looks like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest high-street customer could be to catwalk fashion. But this was the reason it went under. When Asos and Boohoo began offering the same fashions at a lower cost, customers have stopped coming to the shops in masses.

Missguided

Missguided is a UK fashion site that sells on-trend pieces, inspired by celebrity style. The site has a feminine theme that features white and pink. On its website, it offers a variety of models and items for women. The site offers free next-day delivery as well as students can avail a discount for customers.

The site is targeted at those aged 16-34 and offers an extensive selection of products. The brand is a part of Boohoo which is a fashion retailer that offers trendy clothing for the same audience. The site has bold headings that include pictures of clothes. Boohoo allows customers to sign up for their newsletter and receive updates about new products.

The company was established by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers in over 100 countries. Its own line of fashion clothing is created and manufactured mostly in the United Kingdom. In addition to its own label, the company also carries brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a model that maximizes profits by catering to a younger audience that craves new and on-trend clothes at a reasonable price. This market segment, which is comprised of people who are under 30 years old, is an enormous market segment in the world.

Boohoo's employees receive a number of benefits, including competitive bonus schemes and long-term financial security via pension plans. The company prioritizes employee health with gyms on-site and free health cash plans and mental assistance. The company is renowned for its dedication to size-inclusivity. It provides detailed clothing size charts to aid shoppers in finding the perfect size.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide range of clothing, footwear and accessories. You can also purchase groceries, household items and tools for DIY. The site offers a wide range of international brands and product.

Other online stores worth checking out include river island for trendy pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear much more expensive than they actually are and Lavish Alice which is a go to for couture inspired designs that can be worn dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the site's looks.

Department chain John Lewis is another must-visit for fashion lovers, given that their collection spans across every major category, including Yale electronic lock products and cosmetics that are cutting-edge. They also offer a broad range of household items like unique tea caddies.