How to Shop Online Shoppers

Online shoppers are more price-conscious than those who shop in physical stores. They compare prices across a variety of websites and choose the one that offers the most value.

They also value privacy and security of online shopping. Consider offering free shipping or other discounts to draw these customers. Offer informative resources and advice on your products.

1. First-time buyers

One-time buyers are retailers' least favorite type of customer because they make just one purchase and then never hear from again. There are many possible reasons for this. Customers might have bought the item at a discount or purchased it during a promotion, or have stopped buying from your brand.

It can be difficult to turn once-buyers into regular customers unless you're willing to invest the time and effort required to achieve this. It's worth it - repeat purchases can increase the chances of a customer purchasing again.

To convert your one-and-done customers into a customer, you need to first determine them. To do this, combine your customer and transaction data across marketing channels, points of sale, in-store and online purchases, as well as across all brands. This will let you sort your customers who are only once shoppers by attributes that have led them to be one-and-done and deliver targeted messaging that can encourage customers to return. For instance, you could send them a welcome email with a discount code for their next purchase. Also, invite them to sign up for your loyalty program to get first dibs at future sales.

2. Return Customers

The number of customers who return is a crucial measurement to keep track of, especially for online stores that sell consumable items like drinks and food or other expendable items like cleaning chemicals or cosmetics. These customers are the most profitable since they are already familiar with your brand and more likely to purchase additional products. They can also be an excellent source of new customers.

Having repeat customers is an excellent way to expand your business, as it's generally less expensive to acquire them than to attract new buyers. Repeat shoppers can even become brand advocates and help increase sales by promoting their social media channels as well as word-of-mouth referrals.

These consumers are loyal to brands that provide them a convenient and satisfying experience, like websites that are easy to use and clear loyalty programs. They tend to be price-sensitive and value the cost of the product over other factors such as quality, brand loyalty or user reviews. This group is difficult to convert since they do not care about developing a relationship with a brand. They will instead jump from one brand to the next, following sales and promotions.

To retain these customers To keep them, online retailers should think about offering incentives, such as bonus upgrades or extra samples with every purchase. Customers can also accumulate store credit gift cards, gift cards or loyalty points that they can use for future purchases. These rewards are particularly effective when offered to customers who have already had multiple purchases. You can increase your conversion rate by customizing your marketing strategy to different types of shoppers according to their motivations and needs.

3. Information-gatherers

This type of shopper takes long hours studying the products they would like to buy. They do this to ensure they make the right choice and aren't spending their money on a product that won't perform. To make them convert to your brand, you must provide clear and concise product descriptions as well as a secure checkout procedure and a dependable customer service team.

They are known for bargaining prices and looking for the lowest price. To attract these customers, you need to offer an affordable price on the products they're looking for and offer them a range of discounts to choose from. It is also important to provide an easy-to-read loyalty program with the rules set out in advance.

The shopper who follows the latest trends is all about exclusivity and novelty. To make them convert you must highlight the unique qualities of your product and offer the fastest and most efficient checkout process. This will encourage them return to your store and tell others about their experiences with others.

Need-based shoppers have a goal in mind and are searching for a specific product to meet their needs. To convert these customers it is essential to prove that your product solves their issue and enhance their quality of life. You can do this by investing in high-quality photos and engaging content. It is also important to include the option of a search engine on your website, as well as a concise and clear description of the product to assist customers find what they're looking for. They don't want sales tactics and won't buy online cheap when they feel forced to buy your product. They are looking to compare prices and they want the security that comes from buying your product.

4. Window shoppers

Window shoppers browse through your products but don't have a specific intent to purchase. They may have stumbled across your site by accident, or they might be looking at specific products to compare prices and alternatives. You might not be trying at them with your sales pitch however, you can convert them by catering to their needs.

Many retail stores have stunning displays that can draw the attention of a customer, even if he or isn't planning to purchase. Window shopping can be a great exercise that can inspire new ideas for future purchases. The shopper might want to write down the prices of living room sets in order to find the best prices later on.

Because the internet doesn't offer the same ad-hoc distractions as a busy street corner, it is harder to convert online window shoppers. It is essential to make your website as user-friendly as you can for those types of customers. This means offering the same useful information you would in a physical store and making sure that customers are aware of all their options.

For instance, a buyer may have a question about how to properly care for the latest product, so you should include an easy-to-understand FAQ page with that information. If you observe that a particular product is frequently saved, but not purchased, you could make a promotion to increase conversions, for example, a discount code for the first time buyer. This kind of personalized approach shows you appreciate the time of your window shoppers and helps them make right decisions to meet their requirements. This will make them want to return and become regular customers.

5. Qualified buyers

Customers in this group have a strong purchase intent, but need help determining what product fits their needs. They are looking for a specific advice from a knowledgeable salesperson as well as a close-up view of your product. They are also looking to reduce the time for their purchase. Local and specialized shops, from bookstores to auto dealerships are usually the most popular with knowledgeable customers.

Savvy, educated shoppers typically research your inventory or store's online offerings review, read reviews and check general pricing information prior to going to. This is why it's important to provide a broad range of products in the store, particularly in categories like clothing where customers want to touch and test out products.

This type of shopper can be attracted to your brick and mortar location instead of an online shop with offers such as free gift wrapping or a speedy return process. Promotions in-store or a special member discount could be appealing to these shoppers. Accessories can also be used to attract this type of buyer. For example, a cute bag that is a perfect complement to an outfit or a pair of headphones to pair with a mobile. Offers that show that your products are more than just products are also appealing to these types of shoppers like advice from experienced staff members or testimonials from customers who have already purchased.