Being user-friendly. When webcasting, make sure it's easy for people to see it without too much hassle or they may just lose interest. If your webcast is set to automatically pop up in your viewers' browsers, make sure you inform them. They may have a firewall or pop-up blocker and may need instructions on how to turn it off. Some of your customers may be working over an old Internet connection, and if the loading time is impossibly slow, chances are they'll look away. Make sure your viewers have the option to alter the quality of your webcast in relation to their Internet connections.

The big rule of thumb here is, if you end up in that situation, don't pass yourself off as someone you aren't. Instead, use the "reporter" or "interviewer" approach in your marketing.

RSS stands for Really Simple Syndication or Rich Site Syndication, depending on who you ask. RSS allows people to be notified every time new articles are added to your website so they can keep up to date with your content.

To do these things you will need a PayPal account or Merchant account, a shopping cart solution linked to the payment gateway and you'll need to get a handle on squeeze pages, sales pages and auto responders. There is a lot more to consider than just the odd Blog post every now and then!

PA. Short for public address system, a PA is your basic sound amplification device. Consisting of amplified speakers and a mixer, the PA will be used to run the vocals and will also be the secondary amplification of all of the other instruments. It will also be used to play any music you may have whilst the band isn't playing. Depending on the size of the band and the size of the venue, you are probably going to need a lot of microphones. It's probable that your venue will have a PA that you can use, along with all the necessary microphones, but you're still going to need someone to operate the mixer and hook up the microphones. Often a venue will have a technician you can hire but a band may also have a specific sound person they always use.

Teleseminars help you build a highly responsive following quickly. Roy Williams, the advertising wizard, said, "If you want to persuade people, use the human voice." Teleseminars add what teleseminar specialist Alex Mandossian calls "marketing intimacy." When people hear your voice, they feel as if they know you, much more than if they just read your words on paper. They hear the inflections in your voice, the passion you have for your subject, the caring you have for them. They are much more likely to get to the "know, like and trust" stage, which is where they need to be to spend money on you.

Facade Specialist audio Meaning a specialist in the area of the product or business you want to focus on. This person could be a doctor, a chiropractor, your dentist, a financial planner, or another professional who understands your field. They don't have to endorse your product, just be in the same field, and you would offer to give their clients a free report on an interesting subject.

This puts extreme pressure on a marriage and home relationships but I do not wish to dwell on this! So I needed an outlet which could involve the kids. Guitar lessons - how about learning to play the guitar with the kids! So I hit the 'net' as they call it and discovered a little known site (OK I'll tell you 'coz you read this far)! - "YouTube"! Don't laugh - I did not know it existed until now! I found a perfect video tutorial teaching me how to play my favourite song whilst not necessarily teaching me to become a musician!