Marketing Content Examples For B2B Businesses

The most effective marketing content resonates with consumers at an emotional level. It delivers new ideas and insights that help people to solve their problems.

The best marketing content is entertaining whether it's an engaging video or a detailed white paper. It adds value to its viewers and achieves its branding objectives. These eight examples of branded content that is effective are a great way for you to learn.

Blog Posts

Blog posts are an effective way for businesses to share their thoughts, insights and stories. They can be informative or cover any subject. They may include videos, images, polls or audio to enhance the quality of the content and Marketing Content Examples improve on-page search engine optimization (SEO).

To create high-quality blog articles, you must first conduct market research in order to confirm and uncover a few key facts about your audience. Once you've identified your target audience and their preferences, you can start brainstorming and writing.

Some common kinds of blog posts include how-to posts, listicles infographics, curated collections and more. These kinds of blog posts ensure that your website is filled with variety and provides the kind of content that your customers expect.

A how-to blog post, for example, can help your readers learn new techniques and help them resolve an issue. This makes it an essential piece of content for marketing that keeps your audience interested. A curated list is a type of blog post that makes use of a variety of real-world cases to prove a particular idea. This type of post can be used to promote a brand and increase credibility.

Case Studies

Case studies might not be as thrilling as a viral article, but they are still one of the most effective marketing tools you can design. They are excellent for showcasing your expertise and building trust with potential customers. A case study that is well-written can help your audience to solve a particular issue by demonstrating how your product or service helped a previous customer with the same issue.

You can utilize different formats for your content to make your case studies more interesting with infographics and videos. Be cautious not to transform your case studies into adverts as this will reduce the credibility of your business. Instead, focus on creating a useful resource that will motivate and encourage your readers.

You can also create case studies that showcase client testimonials and user-generated content (UGC). This helps build trust and makes your site more credible. UGC is particularly effective when it's backed by data.

White Papers

Unlike blogs and feature articles, white papers are typically long-form and Marketing Content Examples provide a greater depth of information and research. B2B brands use them to show their the power of their thinking or offer unique perspectives to help readers make purchasing decisions, understand more about their industry, or find solutions for their business.

Due to their high quality of deep content, they are a great tool for building trust with readers who are not experts and establishing businesses as an expert source of information. They can also help prospective customers navigate through the sales funnel.

White papers can take various formats however the most effective ones are designed to specific groups. This means that everything from the tone of voice to distribution strategy should be designed to appeal to the ideal reader.

White papers are typically used to communicate research findings. However, it is easy to let them drift out of the realm of practical application and into the realm of theory. Backgrounders and papers on problem-solving should include some form of success stories to keep readers interested. Additionally, interactive designs are increasingly popular in white papers. They let readers filter tables and charts to focus on the information they need and make it easier for them to comprehend the content at a high-level and traverse the sales funnel.

Videos

Videos are an excellent way to engage your audience. They are also an excellent method of marketing in a lively and interactive manner. They are great for capturing the attention of your audience and communicating complex concepts.

Instructional videos, tutorials, and demonstrations are some of the most well-known video types. These videos are designed to inform your customers about your products and enhance their loyalty.

These videos are an excellent way to showcase the expertise of your company and can be shared on social media, in blog posts, or even as part of a sales pitch. They are a great method of connecting with your customers, particularly when they relate to current events or trends.

You can leverage testimonials to build trust in your brand and encourage new customers. You can ask your existing clients to record their experience with your brand, or hop on Reddit and organize an AMA (Ask Me Anything) session. You can also create screen share videos and how-to videos that are focused on specific issues. For instance, if you have an e-commerce service that assists small to medium businesses manage their online store, title your video "How to Create a Shopify Store". This will allow it to rank higher in search engines.

Testimonials

Testimonials are another form of social proof that helps people believe in a brand. They can be written or video format and are a powerful tool to increase sales and improve a company's online image.

Testimonial marketing content works well because it is focused on the particular needs of each customer and how the product or service helped solve the issues. It also gives credibility to the company since it demonstrates other people have had the benefit of the product.

If you choose to use testimonials, be sure to include a name, title and the company as this will help to increase their credibility. It is also essential to make the testimonials as personal as possible by using the face of a person. This will also help create an emotional connection between the brand and its customer.

While some businesses choose to have separate testimonials pages, you can also add them to other pages on the website. For instance the case where a testimonial refers to an item you can show it on the relevant product or checkout page. This will stop the testimonials section from being less frequented than other pages, but still offering the same social media content marketing evidence.

Interactive Landing Pages

Using interactive elements on landing pages boosts the engagement of visitors on average. This type of content will assist you in reaching your goal of turning website visitors into leads. Interactive pages are more enjoyable than static pages with the standard sign-up form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the company employs a playful approach to communicate the benefits of its product while keeping the user engaged. The page also includes a simple form with multiple options for registering, which shortens the conversion process even more.

Another example of a landing page that is interactive is this one by TransferWise, a money-transfer service. The first page offers real-life success stories and social proof to reassure prospective customers that the service is worth their money and allows them to fill out a short form for more information on how the service operates.

For B2B marketers who sell high-end products, a landing page is an opportunity to create an inventory of leads. You can offer a no-cost eBook, webinar, or a free trial or any other type of content that will entice your customers to sign up in exchange for their contact information.

Headache Trackers

At the consideration stage, which is when the customer has identified their problem and is looking for solutions, content should educate customers about the causes of headaches and remedies. Examples include infographics which provide data on the top causes of headaches or white papers that present exclusive research on the science behind headache remedies. White papers often require users to supply their email address as a condition of access. This helps to build credibility and trust for the brand among potential customers. Headache trackers, applications that help users track things like their intake of food and stress levels, could also be helpful in the consideration phase, Minen says. Minen warns users to be cautious when drawing conclusions based on the information from the tracking. It could not be a true representation of their triggers for headaches.