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Beehiiv also has a thriving affiliate program and is one of the few B2B brands that has actually mastered person generated content material. When someone (usually an affiliate, although sometimes a random buyer) publishes a social media put up mentioning Beehiiv, they at all times republish it to the branded account. Resharing this content material on the brand’s social media pages builds Beehiiv’s credibility and encourages extra customers to share content around the brand as they know Beehiiv will reshare it with their viewers. There aren’t many donut outlets with great content marketing methods, however Cafe Lola is an exception. Founder Alexandra Lordes grew the donut shop’s account to over 50,000 followers, however her private account really carries the brand’s content material technique. She personally has over 1,000,000 TikTok followers, and quite than simply posting about her life and children, she additionally incorporates updates on the donut store, like new flavors available and other updates. So in contrast to many creators which have many followers however few conversions, this content strategy doubtless drives loads of gross sales as it showcases the products themselves.

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