A Content Marketing Funnel Explained

A funnel for marketing content can let potential customers learn more about your company, find solutions to their issues, and feel confident about buying from you. Different types of content work better in every phase of the funnel.

At the top of the funnel informational videos, infographics and checklists grab attention, bring in leads, and keep the readers engaged. Guides and templates that are gated do very well at this point.

Awareness

At this point, customers are aware of your brand and the services you offer. At this point the content should provide information and help prospects about the issues your solution solves, as well as the ways it differs from competitors.

To understand your content gaps for this stage, consider the kinds of keywords your target audience uses to browse on the internet. Through keyword research, you will find out what terms your audience is searching for and which suggest the need for your product or service. These information can be used to create a content calendar and decide the content pieces that are specifically targeted to these terms.

Creating content for this stage of the funnel will also aid in building brand loyalty with your customers. The more people are aware of your brand, the more trust they'll have in the ability of your company to solve their issues. This results in higher conversion rates for newsletter signups or purchases, as well as clickthroughs on your website.

A well-planned and executed content strategy can aid in closing the conversion gap in this stage. For example, if you find that the vast majority of your content is aimed at educating, but not enough is influencing buyers towards a purchase decision, you may increase the amount of money you spend on advertising campaigns to target middle-funnel keywords.

Social media is a different way to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers giving you the opportunity to show your customer care. This can range from retweeting good reviews to promoting special deals.

You can also make use of existing content to push buyers to the bottom of the funnel, such as blog posts or case studies. For instance, if you write a blog post explaining why your product is better than a competitor's and you want to share it on social media and ask readers to subscribe to your email list for more information. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they've used your product. This will inspire other users to follow suit and will help spread the word about the brand.

Consideration

A successful content strategy will include a variety of content types that capture consumers at every stage of the funnel. Brand awareness campaigns, for example, might include ad copy, but also blog posts and infographics that address common objections and concerns. These pieces of content can be shared via email and social media to boost organic traffic.

As buyers move through the process of considering they begin to search for specific features in a product that will help them make a purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this stage. Use tools for keyword research such as Ubersuggest, or search popular hashtags within your industry to find questions that your readers ask. Create answers to these questions and then place them on your content funnel map.

During this stage, it's important to provide a clear value proposition that demonstrates to potential customers what your product or service will solve their issue and make them more money. The content should also emphasize your brand's uniqueness when compared to the competition.

This is a simple stage to gauge because the customer is making a purchase decision. To determine if you're getting the job completed, check out metrics like conversion rate as well as the number of transactions and click-through rates.

As consumers reach the stage of advocacy and become advocates for your brand, it becomes increasingly important to them. They will share your content with others because they feel so passionate about it. This is a good method to increase the number of people who follow your brand. However, you must focus on creating content that entices people to share it, instead of focusing on only engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a more accurate view of the impact you have.

Decision

At the decision stage the buyers are looking for content that confirms their purchase and provides instructions on how to utilize the product. At this point, they need to know that your product will resolve their problem and will make their investment worthwhile. At this stage it is essential to provide high-quality content, like product guides as well as case study videos and customer success stories are crucial. Your customers also want to be capable of asking questions and get answers from your support team. It is a great way to delight your customers and to encourage them to by sharing their experiences.

You hope that at this stage the customer will become an advocate for your brand and promote it to their friends and co-workers. To convert those who are advocates to raving fans you'll have to provide them with valuable content that will help them get the most out of your product or service. This can be done by creating personalized newsletters, tutorial videos as well as free trial offers and loyalty programs.

After your audience has converted from leads into paying customers It's time to concentrate on retention. The standard funnel for content marketing models tend to view revenue as the conclusion of the journey, however it's crucial to keep in mind that consumers will continue to engage with brands after they've made a purchase. It's essential to think of the funnel as a dynamic model that incorporates revenue, not a static model.

While conventional content marketing funnels can help you plan your strategy however, they do not take into account the complexities of the buyer's journey. Reimagining the content marketing funnel as circular models will help you develop an integrated strategy. You can create content that is engaging your audience and boosts conversions by planning for each stage of the journey. Then, you can utilize the information from these conversions to optimize your strategy and ensure that it is working effectively. Are you ready to discover how this strategy can benefit your business? Contact us today to request a complimentary playbook for content marketing.

Retention

A content marketing funnel is a useful tool that can help brands plan their strategy, execute it and measure its success. It will also help them determine the areas where they are lacking in their strategy content marketing. If a company has a lot of content targeted at generating attention and interest, but only a few pieces aimed at the middle of funnel, it needs to create content specifically for this stage.

A great way to see how well-targeted your content is is to use tools like Ahrefs to analyze the average time spent on page and bounce rate of each piece. The more high these numbers are, the more effective your content is.

It's crucial to regularly update and keep relevant the content you create to ensure that you are at the top of your funnel. This will ensure that your audience is engaged and interested in your brand and the products or services it offers. This can be accomplished by creating new content that focuses on keywords, answers questions that your target audience is likely to look for, and provides the most the latest information regarding your industry or product.

As your audience enters the MOFU stage they'll be seeking more information on your product or service, as well as ways to solve their issues. In this moment, Content Marketing Funnel it's important to build trust by offering honest reviews and demonstrating the value.

The final step of the content marketing funnel is where your audience will make a purchase. This is done by gated content that requires an email or other form registration to access. The content is designed to turn the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can follow up.

You can still influence the customer journeys through your brand, even though the sales and support teams are the primary ones responsible for retention of customers. Create content that is enjoyable for your customers throughout the entire funnel of content marketing. This could include useful resources, behind-the scenes information and special promotions that only your customers have access to. If you can build trust with your customers they'll become authentic advocates for your product and aid in reducing your sales cycle times.