The Importance of a Marketing Content Planner

Content planners are accountable for creating a vision of content creation, publication and distribution. They are also responsible for tracking and assessing the effectiveness of strategies.

This type of content informs the audience about the company's products and services. It also assists the audience to solve problems and meet their requirements.

A marketing content planner can be a spreadsheet or a third-party tool. The difference lies in the way you utilize it.

1. Identify Your Goals

Benjamin Franklin's famous line "If you don't plan, you are planning for failure" is a true statement. The structure, efficiency of workflow and clear communication are required to transform a strategic plan into a highly efficient content marketing engine.

One of the most important actions in this process is identifying your goals. You can start with the most basic goals for your company or utilize the SMART Framework to make them more specific. It is also a good time to look over your the goals for content and ensure that they align with current strategy.

Being aware of your goals will also enable you to monitor how each piece of content performs. This will allow you to determine which elements are working and which isn't working which will allow you to make the necessary adjustments and improve your overall performance. This will help you achieve your objectives, and provide high-quality content to your audiences.

2. Identify Your Audience

Knowing your audience will aid in creating saas content marketing company that is relevant, engaging and effective. The best way to do this is through conducting research and identifying the characteristics of your ideal customer personas. This can be accomplished by surveys, data analysis and other methods of collecting data about your customers.

You can then apply the results of your research to determine the types of content that will be most effective for you and your company. This could include everything from blog posts to podcasts, social media posts, and webinars. Once you've identified the most effective formats you can begin drafting your content strategy.

A tool for planning content will assist you in keeping on top of marketing goals and make sure that the right people work on the most relevant projects. It can also boost productivity by allowing teams to remain focused on what's important and avoid distractions. CopyPress offers a free Content Analysis Report that you can use today.

3. Choose Your Ideal Platforms

It's crucial to adapt your digital content to the platform you prefer. Instagram users are seeking visually appealing content, whereas TikTok users love short fashionable videos. Performing some market research can help you identify your ideal audience and their preferred platforms.

An effective marketing content planner will outline all the steps required to transform your ideas into a finished asset. It will give you the framework you need to meet your goals and ensure everyone in your team is in agreement.

Content planning tools such as Monday and Kapost can help you with this. They let you create tasks and assign them to others, collaborate and monitor their progress on a single dashboard. There are other more sophisticated tools, such as Wrike, that provide drop-down menus, tables with actionable items such as a message board and a general project timeline. Both come with a free version and more comprehensive subscriptions for teams that need more advanced capabilities.

4. Find Your Content Types

No matter if you're an individual influencer or part of an enterprise marketing team, a content planner helps you keep track of your ideas and ensures that everyone is on the same page. It's a great tool to use for managing content for marketing content planner projects that have a longer lead time for example, annual or quarterly campaigns.

A good content planner can help you identify which kinds of content to create and how to implement them. This includes determining the format your content should be in, such as blog posts, infographics case studies, podcasts or social media press releases. This should include a timeline of the date these pieces will be published and marketing content planner produced.

It is also important to monitor the results of your objectives for content marketing like traffic and engagement. This will help you analyze your results and make the needed adjustments. Ahrefs is a great tool to help you understand what works and what doesn't. It can also provide insights into your competitors' performance.

5. Determine Your Content Goals

If you've set clear content objectives Your team can remain on track and make sure they're meeting their objectives. Clear goals will help you meet your goals for content marketing, whether it's to increase SEO traffic by updating blog posts or improve customer retention through the organization of webinars.

A professional content planner can assist you to define your goals through laying out the workflow in a way that is organized and allows collaboration. It can also incorporate tools such as image-generation software and text-to-image instructions or social management software to simplify the process.

In addition to setting goals and establishing an expected workflow, a marketing content planner can assist you in identifying your metrics and key performance indicators (KPIs). This will enable you to monitor your content's effectiveness and make changes to improve your marketing campaign. Bounce rate, website traffic and social media shares are examples of measurable metrics. All of these metrics should be monitored throughout the duration of your content's lifecycle including publication, production and distribution.

6. Identify Your Resources

If you don't have the resources to implement your content strategy, it will be useless. During planning, make sure that you have enough money to complete the tasks you've laid out. This could include team or salary payments, production costs for web space and materials, and paid marketing tactics.

Once you have the budget in place, you can begin assigning responsibilities to each job. For example, you might be able to assign keyword research and copywriting, editing and design to different members of your team. You can also make use of a tool such as Sprout to make it easier of scheduling content across different platforms and channels.

Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages, as well as Google Business Profiles, all on one platform. The scheduling tools offered by Sprout include an image library to simplify asset management and save time in the process of creating.

7. Identify your Key Performance Indicators

It's important to ensure that your marketing efforts are worthwhile if you're going spend many hours creating content. You can boost your performance by analyzing and identifying the most important performance indicators.

For instance, the number of returning customers is a typical KPI used by content marketers. This is a measure that can be used to measure how effective your content is at converting customers, and it can be used to pinpoint any areas that could be improved for future campaigns.

It is also crucial to decide the type of content you'll create in accordance with your goals and target audience. This could include blog articles as well as infographics, videos, and social media posts. Once you've identified various formats of content, you should create a plan for each one that includes frequency and distribution. This will ensure that the right people are seeing your content at the right time.

8. Identify Your tracking methods

A marketing content planner is a useful tool for any company looking to improve their marketing strategy. It lets you keep in mind your marketing goals as well as your target audience and your resources, while providing you with the ability to assess your strategy's effectiveness over time.

A social media content calendar can help you determine when your posts are due to go live, which helps ensure that your content is posted regularly. It also lets you prepare for holidays or other events that could affect your audience's engagement.

A keyword content plan is a fantastic way to optimize your SEO strategies. It will help you find the most relevant keywords for your content, which can boost your search engine ranking and visibility. It will also help you evaluate the effectiveness of your keyword content strategy over time.

9. Find Your Measurements

Your marketing strategy should help you determine which metrics are the most important for each piece of content, regardless of whether you organize your content according to the theme or keywords. This will allow you to determine how effective your content has been in order that you can continually improve it. A cloud-based marketing planer, such as Optimizely CMP can also make it easier for team members to collaborate and create reports useful for making future content decision-making.