Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs

Rolls-Royce has long made luxury cars for the ultra-wealthy who want to cruise off into the sunset and travel the world in complete comfort. Cullinan is the first SUV from the company, and its goal is to lure the wealthy from their Range Rovers and Bentaygas.

Its new architecture and technologies provide iconic design, unbeatable space and usability, as also unparalleled off-road and on-road capability.

All Over Effortless

The Rolls-Royce Cullinan is designed for people who consider travel to be an art form and a way of life. It must be as easy to drive on and off the road as it is on a road roadway. The latest SUV from the brand, dubbed "the first all-terrain Rolls-Royce," brings this possibility to life. The innovative features of the vehicle speak to the legacy of perfection and skill.

Furthermore, the Cullinan does more than just absorb imperfections and bumps -- it omits them completely. Its soft suspension makes it feel as if the road is a soft rug.

We drove the Cullinan on gravel, mud and on roads that had potholes and other flaws. The car's all-wheel drive and large wheels let it take on difficult terrain with confidence. It comes with a low-riding suspension system that lets it traverse over rocks and obstacles without causing damage to its underside.

The Cullinan is equipped with a range of modern technologies to make owner's journeys easier. The SUV is equipped with forward-collision warnings that include automatic emergency brakes, night vision and vision assist, a surround-view camera system which is useful when driving or parking in spaces rendered tight by the Cullinan's size as well as adaptive cruise control and lane-departure warnings. It also has a WiFi Hotspot, navigation and an industry-leading Head-Up Display.

The Cullinan is built with a solid construction that is highly sought-after by people with wealth. Every switch, knob, and touchpoint feels like it's been designed to last for a thousand years -- at which point it could just need a little sweat to keep it functioning. The interior is adorned with leather, wood, and chrome. The Spirit of Ecstasy sits high above the dashboard, and is looking at the passengers and driver.

The Cullinan's cabin is filled with cutting-edge technology, it's missing certain gizmos younger drivers might crave. It's not equipped with driver aids, such as semi-autonomous highway and lane-keeping, or the connected devices that are becoming more popular in cars.

Clasp

A single push - dubbed 'Everywhere' by Rolls-Royce engineers is all it is needed to unleash Cullinan's unbeatable off-road capability. The driver is able to fine-tune the SUV's air suspension to absorb any bumps or ruts along the way. Additionally, the drive and propel shafts ensure that all 850Nm is delivered to the front wheels and rear wheels precisely at the right moment.

Cullinan is the first Rolls-Royce model to have an open tailgate, with the rear doors opening in a similar manner like pickup trucks. This is a design feature that creates a more tri-box silhouette and adds to the SUV's impressive appearance. It also offers access to the cargo area, which offers 21 cubic feet of space, with the rear seats up, with the floor being lower than the top of the seatbacks to prevent items from sliding around.

The main cabin of the Rolls-Royce Cullinan is more practical than any Rolls-Royce production car prior to. The rear passengers, for instance, sit higher than the front passengers, allowing them to take in a wider view of the world beyond their car. The rear bench can be configured in various ways to meet your requirements.

To complement the more functional layout, the rear-view mirrors have been reshaped and subdued in appearance, while the key glock rolls royce-Royce badge is mounted on a smaller plinth independent of the number plate housing. It is adorned with only a tiny strip of jewelry to add some flair. The rear lights are also utilitarian, with two small upright units that house the lights and one strip of jewelry at their centre.

Beyond the obvious advantages of a more practical layout, Cullinan is the most family-friendly model from Rolls-Royce to today. The rear bench can be set up for three people. The open-air roof is standard and offers plenty of room to spread out. Those behind the wheel can also enjoy their surroundings by opting for the Immersive Seating configuration that covers them in sublime luxury and encases them in the finest leather. To further enhance the feeling of indulgence, a Champagne cooler and whisky decanter can be placed inside the central console for easy access during long journeys.

The Rear Passenger compartment

The Cullinan is a Rolls-Royce that's unlike any before it. It's large, extravagant and opens up the brand to a new set of customers who will be happy to drive it in areas that other luxury SUVs might be reluctant to go. Those might include Jackson Hole, Wyoming where the SUV is made.

The vertical lines that run across the front doors and along the raised bonnet edge and down into the metal skid plates, convey a confident and purposeful sense of. This SUV is prepared to take on the whole world. The big wheels and the slim silhouette of the roofline create an impressive look, which communicates a robust character.

Rolls-Royce engineers have created an exclusive design that combines luxurious interiors with unbeatable off-road capabilities, and uncompromising comfort. They have created a vehicle that is both practical and iconic.

Those seated in the rear can enjoy spectacular views of their surroundings thanks to the large glass surface of the world's most renowned panoramic glass roof. If they want to find their current location around the globe it is easy to zoom in on themselves using the rear touchscreen map.

The rear seat backs can be folded down. This creates an ample cargo space. A single press allows them to drop effortlessly without compromising the seat cushion. They can also be split in a 2/3 and 1/3 configuration, increasing the car's practicality even further.

Once they've reached their destination the passengers can enter and exit their Rolls-Royce in absolute comfort with legs protected from dirt thanks to a layout that sees both the front and rear coach doors tucked low under the sill. This allows the passengers of the Rolls-Royce to get in and exit comfortably with their legs safe from dirt, due to a design that wraps both the front and rear coach doors lower than the sill.

Once inside, the occupants will be able to celebrate their achievements by drinking a whisky out of the bottle holder concealed behind the seats in front. When they're relaxed and unwind, they can relax in the heated and massaging rear seats, and make use of the additional neck, shoulder, and leg rests.

The Glass Partition

The Cullinan, with a starting price of $325,000, is unlike any other vehicle that has left the Goodwood factory of Rolls-Royce in its 114-year-old history. It's not just the fact that it has all-wheel drive, a button marked "Off Road," or usable ride height (Rolls-Royce has an extensive history of overland travel dating back to T.E. Lawrence's 1914 armored car). It's because this SUV was designed to be a family vehicle that's meant to be driven by owners rather than left to an chauffeur.

It's also the first SUV with a rear passenger compartment large enough to hold three passengers comfortably, and still leave plenty of space for luggage. It also comes with a variety of immersive seating options, including massage chairs in the rear, and the centre console can be equipped with a whisky decanter, glasses or champagne coolers and two Rolls-Royce champagne flutes.

The Spirit of Ecstasy is what makes this Rolls-Royce apart from Bentaygas and Range Rovers that have been in competition for the attention of wealthy customers in recent years. The hood ornament rises up and falls with the Cullinan and lets everyone know that this isn't just an ordinary SUV.

I was also impressed by the stoicism of Rolls-Royce's cabin. While some manufacturers are saturating their cabins with technology, Cullinan's center stack has an easy and clean display that resembles traditional gauges.

One of the most significant modifications from previous Rolls-Royce models is the use of leather that is box-grain. This kind of leather is made by pressing a metal frame into the hide and then by lacquering. The result is an inky black finish that's more durable than the smooth leather that is used in other luxurious vehicles.

The Cullinan is a stunning car that blends all the features that make SUVs so coveted. There are some disadvantages. It's absurd to pay this much money on an SUV even if it's as well-equipped as this one. If you're planning to buy a Cullinan you'll need to sell some artwork or get rid of summer in Nice.