What is Avon UK?

Avon is a ceremonial county in the West of England. Its main cities are Bristol and Bath. The name is derived from the River Avon.

Avon is the largest direct-sales business in the world. Six million women see an Avon brochure every three weeks. Their multibillion-dollar merchandise is sold via their global army of sales representatives.

Established in 1886

Avon is the fourth-largest beauty company. It employs 6.5 million employees distributed across 100 countries. The company's culture of business and product line reflect its philosophy of women for women. The logo, for instance, is adorned with pink shades and mother of pearls that represent femininity. In addition all letters, excluding the "n" are represented as capital letters, to emphasize their power and importance.

The company was founded in 1886 by David McConnell, who started out as a book salesman. He found that female customers - usually housewives who were at home in the afternoon were more interested in perfume samples that he offered as an enticement. He hired them as his sales reps and the Avon company was born.

Avon is a household brand across the globe and brochures Avon is one of the largest cosmetics brands in the world. It is renowned for its charitable efforts and has backed campaigns against gender violence and breast cancer. It also shows leadership in environmental issues with its own sustainability team.

The founder of Avon was a firm believer in women's empowerment. This was a revolutionary idea in a time where women were expected stay at home and take care of their families. Avon's business model gave women the chance to earn money and to achieve personal success. Avon is still managed by Angela Cretu, a shrewd woman. She is in charge of the Avon's business operations outside of Latin America and oversees the global brand.

The company for women

AVON is the company that puts mascara on lashes and online brochure avon food on tables. It's the company that fights wrinkles with one hand and breast cancer with the other, that recognizes the importance of having a perfect lip but still opens its mouth to speak against domestic violence and for women's financial independence. It's the brand that has more than 6 million Representatives in the world.

Established by David H McConnell in 1886 to give women financial independence The company is today an industry leader in cosmetics and is among the world's oldest direct sales organizations with a remarkable 130 years of history under its belt. Despite its age, it is an innovator in modern beauty and social selling, with a variety of products, including products for skincare, fragrances and colour jewelry and cosmetics as well as accessories.

Rather than focussing on traditional retail outlets instead, the company's 5 million Representatives (or "Reps") sell products directly to customers, face to face or via the internet building relationships along the way. This is a strategy that has been able to stand the test of time and a model that lets dads, mothers, students as well as young entrepreneurs and retirees to work from home while earning according to their own schedules. This model is more applicable than ever as the epidemic alters working patterns. The AVON campaign's latest edition celebrates a variety of female role models that range from a London beatboxer to an art restorer, and an astronomer, all of them embracing their inner power.

Embrace your power

Over the past 135 years Avon has been a symbol of progress for women by encouraging women of all ages to run their own business and earn a salary that is flexible. The legacy of the brand is in existence today thanks to its famous earning opportunity that allows mums, students, and young entrepreneurs to manage their own destiny. The brand is known for encouraging women to embrace their own strength and confidence by using the catchy phrase 'Ding Dong Avon calling'.

The brand new 'Embrace your Power' global platform with a visual identity, a unique approach and integrated campaign was developed in collaboration with Wunderman Thompson UK and is founded on the belief that each woman is born with her own unique power however, gender inequality hinders the potential of women. Avon hopes to highlight these strengths, by helping women attain financial independence, bringing them together by forming a community of women who love beauty and providing aspirational beauty items with a price that is unbeatable, which is important due to the rising cost of living.

In addition, the company is also launching on Amazon for the first time in the UK to expand its omnichannel strategy and increase its reach to a wider market. Amazon offers over 300 Avon beauty and skincare products and the option of ordering through an Avon representative in person or via the internet.

Since the campaign's launch Avon's Awareness Score, that measures the mood of consumers toward thousands of brands every day - has increased by four percentage points in Britons over 50.

Make sure you support causes that matter to you.

In the beginning, Avon's sales model was governed by a group of distributors known as representatives. One of the first representatives from Avon, Mrs P.F.E Albee from Winchester was a role model for the present Avon Representatives. She was a pioneer in providing women with the opportunity to achieve financial independence and earn their own money in a time when women didn't have the vote.

AVON is committed to supporting causes that are crucial to women, particularly those that deal with breast cancer and domestic abuse. Through our Avon Foundation we support charitable, scientific and educational activities as well as humanitarian and humanitarian causes around the globe. We're particularly focused on helping women improve their quality of life.

Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. Avon UK also supported the Refuge campaign 'Four Ways to Speak Up,' which calls on one third of local authorities in the UK to provide specialist services to children and women to help end gender-based violence.

Avon's legacy is a part of popular culture. The iconic ding dong avon lady which was first introduced in 1954 was immortalized by Tim Burton in his gothic classic Edward Scissorhands. Avon's solid reputation is evident in its iconic Avon online brochure Avon that has been read by more than six million people each week since its debut in 1905.