How Content Marketing and Social Media Work Together

While social media and content marketing On Social media (carlsson-kenney.federatedjournals.com) marketing content writer may appear to be two separate things, in reality they work in tandem. Brands can maximize the impact of a huge piece of content such as a white paper or blog post by posting small portions of it on their social media channels.

A strategy helps you concentrate and optimize your efforts to extract the most value from every piece of content. It can also help you avoid vanity metrics and determine what matters to your business, like brand awareness or website traffic.

1. Identify Your Audience

Social media marketing can be an effective tool to create relationships with potential customers. Before you can design the best content for your target audience, you must first know their needs. This will help you create a strategy that will be more likely to meet your goals and move the needle on your business's bottom line.

The best place to start is to track who follows your company on social media and also who interacts with your posts. What are their interests? What information do they need and why? This information will enable you to target similar people across different social media platforms.

You can also get to know your target audience by studying the b2b content marketing agency of other companies in your field. What kinds of posts do they create and share? What kind of content is generating results for them? This will give you some ideas on how to create your own content.

Additionally, you can contact your followers on social media to see what they would like to hear from you. ModCloth, for example frequently asks its followers to send in photos of them wearing its products. These photos are then displayed on ModCloth's social media accounts. This helps the brand feel more connected to its customers and can boost engagement.

Once you've identified your target audience and devised a strategy for them then you can begin creating and sharing content. Track your metrics but only those that relate to your SMART goals and KPIs you defined in Step 1. Remember that not every content will work flawlessly in the first few days, but you will eventually see the results if you are consistent and adhere to your plan.

2. Create a Strategy

To see growth from social media, you need a plan. Posting random content with no reason or plan isn't likely to help you gain new followers or convince them to visit your site or convert into a client or customer. Develop a written strategy for content that you and your team can follow. This will help you set SMART goals, develop and share content regularly and evaluate your results.

To create your social media content marketing b2b marketing strategy, start with your buyer personas for social (or fictional representations of your ideal customers). Then, consider the kinds of content they enjoy and the formats that work most with each platform. For example, Instagram and TikTok are great platforms for visual content like photos or short videos however, Twitter is better suited to texts-based posts and links.

Also consider how to use each platform to promote your brand in different ways. For instance, Instagram is a great platform for fashion brands to showcase their distinctive designs and products. Similar to that, Stumptown Coffee Roasters uses their Facebook page to promote events and locations across the country.

Another way to increase engagement on your social media accounts is to get your followers to interact with you by including calls-to-actions in your posts. For instance, if you have an announcement or giveaway invite your followers to leave comments or tag their friends or share the post.

Remember that social media is an excellent platform to display customer testimonials and reviews. These can be very effective in gaining the trust of your audience, especially when they are from social media users who are either using or recommending your product or service.

3. Create Content

You need to create content that is relevant to your target audience in order to effectively promote your company through social media. This can be accomplished by using a variety of ways that include blogging or video information graphics, podcasts, infographics, and more. It's also important to consider the type of content that your viewers will want to view and share. Research has proven that promotional and informational content are less popular on social media than personal and plainly entertaining content.

Once you've established your audience and your goals in marketing, it's time to plan the kind of content you want. It is recommended to mix promotional posts with interesting, entertaining, or educational posts. This will allow your audience to engage with your business and increase your chances of converting them into customers.

Interviewing thought leaders is a common method to create content. This is a great way to gain insight into the latest trends and tactics in your niche, and it also gives you a chance to market your business by sharing the article with the interviewed individuals' own social networks.

Other types of content that are popular include tips, tricks, and hacks and industry news updates and other interesting information that will add value to your followers. You should consider adding images to your posts. It has been proven more effective in grabbing attention and increasing engagement.

It's important to track the performance of your content and make any necessary changes. For example, if one type of content isn't performing well you may need to alter the subject matter or the direction from which it's being shared.

4. Share Your Content

If you've developed a plan and crafted engaging content, it's important to share it on social media. This is an excellent way to increase your reach and attract new customers. Just make sure to keep your posts short and include catchy titles. Don't forget to change the type of content you share such as videos, images texts, and links can all be good options.

You can also attempt to generate interest by posting your content across different platforms and at different times. This will help ensure that your content is reaching the highest amount of people you can.

You might also want to consider working with influencers or even launching a contest. This can be an excellent way to drive traffic and create buzz for your brand.

Once your audience begins to perceive you as a reliable source of information, they'll be more likely to interact with your content and ultimately become customers. It's important to put more emphasis on quality over quantity when it comes time to start implementing content marketing.

One final thing to note is that when you're using a pillar content marketing strategy, it's recommended to share URLs to your long-form content on social media. This will give your followers a preview of what's coming and encourage them follow the link to read the entire article or blog.

It's not always clear why specific content is shared more often than others. However, it's worthwhile investigating the psychology behind sharing to find out the factors that drive people to share certain pieces of content. This will help you develop a more effective marketing strategy in the near future.

5. Keep Track of Your Results

It is essential to track the results after having created your content and shared it. You'll be able to see if your plan has worked or if you need to tweak it. For example, you may observe that one kind of content is performing better than another or that certain platforms provide more engagement than others. You can track your social media's reach and performance with tools like Mention or Hootsuite.

You should also keep in mind the fact that just because you are posting your content on several platforms, it doesn't necessarily mean that it's performing well. Each platform has its own audience and own best practices, which is why it is important to tailor your content for each one. You can avoid irritating your audience by not overdoing things.

When analyzing results, make sure to include all metrics that are important to you and your team. Choose metrics that are aligned with your SMART objectives and KPIs. Be sure to distinguish these metrics for each of the social media platforms you use.

With the right strategy and tactics, you can successfully combine social media and content marketing to boost the visibility of your brand, increase web traffic, boost leads, boost sales, establish authority, and more. For more details about how to implement a successful strategy for content marketing take a look at this free downloadable guide from DemandJump. It offers strategies, case studies and more from businesses similar to yours that have beaten the algorithms and won in content marketing. Sign up today to get your copy!