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1. Symbols of celebrity culture: labels of status and identity

• Red Carpet and Street Photography: LV bags frequently appear in celebrity public places, such as Rihanna, Beyoncé and Kardashian family members often appear in limited edition or classic models to enhance their status as "elite symbol".
  
• Brand cooperation and endorsement: LV is deeply bound to celebrities, such as inviting Emma Stone, Zhong Chuxi and others to serve as brand ambassadors, and bind bags to celebrity images through social media and advertising blockbusters to promote the fan economy.
  
• Charity and Auction: Celebrities donate second-hand LV packages for charity auctions (such as Angelina Jolie), which not only enhances the brand's public welfare image, but also indirectly gives added value to the second-hand market.
  
  

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2. The driving force of fashion trends: the dual engine of classic and co-branded

• Eternal Classic Model: Speedy, Neverfull and other designs have been long-lasting and have become the first choice for "entry-level luxury goods". Its highly recognizable Monogram patterns span generations and continue to lead the basic style trends.
  
• Co-branding triggers topics: Cross-border cooperation with artists (such as Yayoi Kusama), trendy brands (Supreme) and even the e-sports industry (League of Legends) creates scarcity and stimulates the buying trend.For example, the second-hand price of the 2017 LV x Supreme co-branded series was once at a premium of 300%.
  
• Technology and Sustainable Innovation: The LV COSMIC BOX handbag launched in 2021 incorporates AR technology, or Epi leather series using environmentally friendly materials, which meets the pursuit of innovation and sustainability of Generation Z.
  
  

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3. The driving effect of the second-hand market (Fashionphile)

• Expanding consumer groups: Platforms such as Fashionphile provide more affordable prices (such as the second-hand price of classic Neverfull is about 70% of new products), attracting young consumers with limited budgets and lowering the threshold for luxury goods.
  
• Empirical evidence of value preservation: LV's high circulation rate in the second-hand market (Fashionphile data shows that LV accounts for the top three of its trading volumes) and stable residual value (some limited editions appreciate) strengthen the attributes of "investment products" and feed back the confidence in selling new products.
  
• Practice of circular fashion: Platform certification guarantees authentic products, promotes the closed loop of "buy-resale", and is in line with the sustainable fashion advocated by celebrities (such as Emma Watson publicly supports second-hand luxury goods), and enhances the brand's ethical image.
  
  

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4. The game between brand and second-hand market

• Risk and opportunity coexist: The prosperity of the second-hand market may dilute brand exclusivity, but LV maintains its high-end image through strict price control, limited edition issuance and launch of retro replica models (such as Papillon, which was re-listed in 2023).
  
• Absence of official strategies: Unlike competitors such as Gucci and Prada, LV has not yet officially entered the second-hand market, but has acquiesced to platforms such as Fashionphile as ecological supplements and indirectly expand its influence.
  
  

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5. Amplifiers for social media and internet celebrity economy

• Unboxing and dressing content: The #LouisVuitton topic on TikTok has been viewed over 15 billion times, and users display second-hand LV bags purchased from Fashionphile, forming a "affordable luxury" narrative.
  
• Internet celebrity sales effect: KOL drives fans to consume on second-hand platforms by comparing new products and second-hand models. For example, blogger @LuxuryMoments' video "How to identify the authenticity of Fashionphile LV" has won million views.
  
  

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Conclusion: The ecological closed loop of LV bags

LV consolidates its cultural symbolic status through celebrity endorsement, leading the trend with co-branding and classic design, while second-hand platforms such as Fashionphile broaden consumption scenarios and convert luxury goods into recyclable assets.This closed loop not only maintains the vitality of the brand, but also creates a new paradigm for the luxury goods industry under the trend of sustainability and digitalization.In the future, if LV official intervenes in the second-hand market, it may further reconstruct its interaction model with celebrities and consumers.

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