E-cigarette marketing approaches at the 2017 World Vapor Expo included providing samples of sweet flavored e-liquids along with actual matching sweet samples. Vape shops can't hand out free samples to patrons or sell to individuals beneath 18 years of age and, usually, cannot grant refunds of money or product exchanges. In Might 2016 the US FDA used its authority beneath the Household Smoking Prevention and Tobacco Control Act to deem e-cigarette gadgets and e-liquids to be tobacco merchandise, which meant it meant to regulate the advertising and marketing, Vape Store labelling, and manufacture of gadgets and liquids; vape shops that combine e-liquids or make or modify units had been thought-about manufacturing websites that wanted to register with US FDA and adjust to good manufacturing observe regulation.

Retailers are required to ask for picture ID from patrons who look to be underneath 27 years of age. Vape reveals are free to attend or have an entrance payment that price from $10 to $25. Jennifer Miller, Vape Store representing the Lung Association of Saskatchewan, said they're primarily concerned for employees of vape retailers who will inhale exhaled e-cigarette vapor. Concerns about youth vaping are raised, While the UK Vaping Industry Association defends disposable vapes for aiding smoking cessation, they warning against potential black market products if a ban is enforced.

In 2018 the US FDA investigated JUUL to find out if they're advertising its e-cigarette that looks like a USB flash drive to youth. Vape shop homeowners within the US are concerned about the costs of adhering to the proposed US FDA laws. Effective August 8, 2016, under the Food and Drug Administration (US FDA) rules, a vape store that mixes or prepares e-liquids, or Cheap Vapes makes or modifies any form of e-cigarettes, is regulated as a tobacco product manufacturer. Effective June 9, 2016, beneath California's tobacco legal guidelines, the minimal age to buy tobacco merchandise was raised from 18 to 21 and e-cigarettes have been added to the present definition of tobacco products.

In 2016, some massive corporations have taken legal motion disputing the US FDA laws. In January 2018, Vape E-Liquid outlets in 5 US states have taken legal action disputing a rule established by the US FDA that declares e-cigarettes and related units to be regulated as tobacco merchandise. Jay Nelz (sixteen January 2017).