Forget the soft-glow lanterns and scented candles. Real Londoners know the real vibe-setters are neon signs. Big, attention-seeking, and buzzing louder than a dodgy Tube escalator, neon is having a moment, and it’s got attitude.

From what’s left of Soho’s neon jungle to Shoreditch’s curated chaos, neon signs are London’s passive-aggressive wall décor. They mock, sparkle, tease, and sometimes flicker out—but that’s part of the charm.

Face it: London is a drizzly city. It rains sideways. The buildings look like they were built during an existential crisis. So when a fluorescent pink sign says "Keep Serving Looks" from the window of a café you can’t afford, it means something. It’s instant serotonin.

And it’s not just for the ’gram. Neon signs have roots here. That neon palace in Walthamstow? Iconic. If you haven’t been, sort it out. Bring sunglasses. Maybe a backup pair, just in case.

Neon is the city’s emoji. Tattoo parlours, estate agents, even gyms are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your rental viewing feels like a rom-com scene.

And the phrases. "Treat Yo Self." Neon signs flash it all while you sip a cocktail out of a jam jar. Cheesy? But also comforting. Like being hugged by a disco ball.

Neon in London isn’t just lighting. It’s part statement, part chaos, and completely unapologetic. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go strut."

So next time you see one—probably in a pub loo, flashing "Smash It" as you question your existence—just nod. The sign believes in you. Even if it’s barely hanging on.

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